Jul 2024 – Present · 1 yr 10 mos · New York, United States

Jul 2022 – Jul 2024 · 2 yrs · New York, United States

Nov 2019 – Aug 2021 · 1 yr 9 mos

• Led company-wide transitioned from live to virtual events & successfully oversaw execution of 350+ webinars & 50+ virtual events.
• Orchestrated successful transition to digital and led training of 2 departments for virtual event platforms.
• Successfully marketed and ran 57 virtual events generating 30K+ leads and 40% attendance.
• Managed team of 2 and oversaw webinar and whitepaper lead generation efforts.
• Results:
• Became profitable as a virtual company after 3 months.
• Launched newsletter initiative to boost SEO & enhance lead gen funnel.
• Grew organic social traffic by 100% YoY
• Grew lead generation by 200% YoY

May 2019 – Nov 2019 · 6 mos

• Promoted to manager after 5 months of work.
• Conducted social outreach outlet for virtual events growing organic social traffic by 100%.
• Successfully executed webinar & virtual event campaigns with omnichannel marketing efforts including: email marketing, CRM segmentation, LinkedIn InMail, & Video Sharing.

Aug 2021 – Jul 2022 · 11 mos

• Launches global conferences for leading B2B technology brands across regions
• Manages virtual event software to best engage attendees and create an optimized user experience
• Operates and oversees a number of event platform technology including: 6Connex, vFairs, ON24, Hopin, Airmeet, Bizzabo, Zoom Events
• Implements uniquely crafted virtual experiences within events that enhance attendee interaction
• Guides brands on building, developing, and running customized events that maximize impact of content to best convert attendees into strong leads
• Formulated a multi-region, multi-track event agenda allowing for networking across timezones

Jan 2018 – Jan 2019 · 1 yr · New York, New York

• Conduct copyediting and boost SEO via backlinks for this one-stop-destination for Flexible Spending Accounts (FSAs). Draft
• scripts and serve as on-air talent for 9 educational videos.
• Produced 2 articles weekly on healthcare topics published in the Learning Center.
• Drafted email copy for B2B and B2C outreach efforts.
• Wrote and produced commercial for company’s rebranding effort to Health e-commerce.

May 2016 – Jan 2018 · 1 yr 8 mos · New York City Metropolitan Area

• Copyedited blogs for clients and drafted content to boost SEO performance.
• Performed reporting tasks on Google Analytics.
• Assisted on marketing plans and initiatives unique to clients.

Jan 2016 – May 2016 · 4 mos · Greater Wilmington Area

• Present ideas for news stories on weekly basis that are pursued and broadcast live. Conduct interviews for human interest stories.