Apr 2025 – Mar 2026 · 11 mos · Gurugram

May 2024 – Jan 2025 · 8 mos · Bengaluru, Karnataka, India

• Manage the implementation and operational facets of the Account-Based Marketing (ABM) tool
• Supervise contact database management, driving enhancements through third-party vendors and tools (e.g., Apollo.io, Dun & Bradstreet, ZoomInfo); ensure data accuracy and compliance with data protection regulations.
• Administer data hygiene and the HubSpot marketing automation system, ensuring seamless integration with the CRM.
• KPI reporting, tracking and analysis: Develop and present regular reports and forecasts on marketing performance, campaign results, and ROI. Analyze performance by channel/campaign, providing actionable insights and recommendations for optimization.
• Collaborate closely with the GTM marketing team to implement marketing automation and custom campaigns aimed at business growth. Segment the database for targeted campaigns based on persona, past engagement, messaging, and customer journeys, eliminating friction in the customer experience through timely automation (e.g., exit intent).
• Develop and refine lead scoring mechanisms and the lead qualification process.
• Lead a team of 2 - 3 members focused on marketing operations, automation, and website development and maintenance.
• Budget tracking: Monitor and manage the marketing budget, ensuring effective allocation of resources.

Dec 2021 – Apr 2024 · 2 yrs 4 mos · Bengaluru, Karnataka, India

• Build and maintain dashboards and reports that cover key quantitative results like website behavior, lead velocity, pipeline velocity, website conversions and the impact of program spending.
• Monitor expenses from all areas of marketing, and analyze using this as an input for key metrics including Cost per Lead, Cost per Opportunity, and ROI.
• Build and execute the long-term marketing tech-stack roadmap, defining processes and interactions with external systems for attribution modeling, predictive account scoring, data enrichment, and sources of performance.
• Advise on campaign design and execution to drive improved customer experience and engagement and stronger alignment with overall GTM strategies
• Track, measure and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue
• Develop reports that help the marketing team analyze key KPIs such as channel performance and effectiveness, campaign performance and contribution to pipeline and other key conversion metrics.
• Create clear workbacks that leverage appropriate owners and stakeholders for projects that may include the selection and adoption of new technologies, and remain accountable for the project's success
• Support marketing, with clear training and documentation on workflows and technologies
• Develop insights and make recommendations including evaluation of new technologies to improve and optimize marketing team performance and process

Sep 2020 – Dec 2021 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Analyze marketing’s campaigns and demand generation program effectiveness at driving leads, customers, and revenue for the business unit.
• Identifies and generates needed insights to improve the business & marketing performance, shows leadership to bring insights forward, in addition to generating analyses.
• Leverage insights to propose segmentation, targeting & marketing effectiveness / improvements
• Utilize various tools (Adobe, Tableau, Alteryx, Excel, SQL, Eloqua) to join disparate data sources together to create a more robust story for the business
• Collaborate cross functionally to prioritize new initiative/enhancements to be implemented to deliver against Marketing’s overall SMA & CRM objectives
• Create and distribute weekly, monthly, and quarterly performance reports
• Conduct ad hoc data analyses and performance reports as needed

Nov 2014 – Apr 2020 · 5 yrs 5 mos · Bangalore, India

• Utilize Marketing Automation like Hubspot and Act-on for lead nurturing, management and sales insight
• Managing all SEO activities such as link building, keyword strategy to increase rankings on all major search networks.
• Analyze the market, competitors providing actionable insights.
• Create unique e-mail campaigns like Lead Nurturing Campaign, Account Based Marketing campaign and Customer Growth Campaign to increase customer base, improve brand awareness and drive conversions using platforms such as Act-on and Hubspot.
• Handling day-to-day Search Engine Marketing activities including campaign planning, implementation, budget management, performance review, and organization of paid search campaigns.
• Creating Marketing Dashboard by pulling the data from different data sources
• Using SQL, Excel for data extraction, validation & manipulation
• Help business teams with extraction, validation of data from multiple systems & preparation of reports.
• Work closely with US Sales Team to refine and improve the lead scoring strategy and lead management process.

Dec 2012 – Oct 2014 · 1 yr 10 mos · Bangalore

• Gathering and analyzing customer insights from marketing automation and CRM.
• Performing SEO analysis and implement on page and off page SEO to generate traffic for the websites.
• Monitoring the website traffic through Google Analytics.
• List segmentation of the available data based on target customers and previous trend of qualified leads and customers.
• Assist in the Email Campaign planning and analyzing email campaign performance.
• Managing A/B testing on email campaign and landing pages and analyzing the results, reporting on them and providing recommendations for improvements.
• Understanding the competitor’s strategy.
• Creating engaging social media strategies and execution plans that cultivated audiences, increase web presence and enhanced brand awareness.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Jun 2011 – Jul 2011 · 1 mo · BANGALORE