Idam A.

Product Designer

Australia11 yrs 3 mos experience

Highly StableAI Enabled

Key Highlights

Designed AI features with high user satisfaction.
Led teams to create shared prototyping tools.
Increased product adoption through strategic design.

Stackforce AI infers this person is a Product Design expert in SaaS and Fintech industries.

Contact

Skills

Core Skills

Product DesignAi Product DevelopmentUser Experience Design

Other Skills

AI features designPrototypingMentoringUser ResearchCollaboration ToolsProduct Vision DevelopmentLeadership PresentationsData Import WorkflowsHRIS IntegrationsInvoicing WorkflowsCore Comparison Tools RedesignFront End DevelopmentAgile MethodologiesDigital DesignWordPress Implementation

About

Product Design leader with 10 years of experience making complex, high-stakes software feel simple. I've designed AI products and used AI to push what's possible in prototyping and exploration by building shared tools that drive adoption across design and engineering teams. I lead through craft and creating high-trust environments where high standards and psychological safety amplify each other.

Experience

11 yrs 3 mos

Total Experience

2 yrs 2 mos

Average Tenure

1 mo

Current Experience

Upguard

Senior Product Designer

Apr 2026 – Present · 1 mo · Melbourne, Victoria, Australia

Culture amp

3 roles

Lead Product Designer

Promoted

May 2024 – Apr 2026 · 1 yr 11 mos · Melbourne, Victoria, Australia

Designed AI features for Performance Reviews, including feedback summarisation (93% positive feedback) & suggestions for improving feedback (80% of suggestions triggered an edit). Built shared tools to enable designers and PMs to create coded prototypes, driving a step-change in AI adoption in the team. Mentored 3 product designers, with one earning a promotion within their first year.

AI features designPrototypingMentoringProduct DesignAI Product Development

Senior Product Designer

Apr 2022 – May 2024 · 2 yrs 1 mo · Melbourne, Victoria, Australia

Identified fragmented product experience as a core problem. Developed a vision & shipped Culture Amp's first unified homepage delivering a 255% increase in 1-on-1 adoption. Gained buy-in through concepts, experiments, and leadership presentations.

Product Vision DevelopmentLeadership PresentationsProduct DesignUser Experience Design

Product Designer

Feb 2021 – Apr 2022 · 1 yr 2 mos · Melbourne, Victoria, Australia

Designed complex data import workflows & HRIS integrations. Translating technical error states into clear, actionable guidance for HR admins & creating Culture Amp’s simplest integration experience.
Identified a broken first-time login experience and developed a vision to streamline authentication.

Data Import WorkflowsHRIS IntegrationsProduct DesignUser Experience Design

Myob

Product Designer

Apr 2018 – Feb 2021 · 2 yrs 10 mos · Melbourne, Australia

Designed invoicing workflows across web and mobile for MYOB's SMB accounting products - informed by research with businesses across Australia, including on-site research. Created initial 0→1 designs for Invoice Financing.

Invoicing WorkflowsUser ResearchProduct DesignUser Experience Design

Canstar

Product Designer

Mar 2016 – Apr 2018 · 2 yrs 1 mo · Melbourne, Australia

Redesigned core comparison tools for Canstar's financial comparison platform - elements of which remain in use today.

Core Comparison Tools RedesignProduct DesignUser Experience Design

Netengine

Design / Front End Development Intern

Aug 2015 – Jan 2016 · 5 mos · Brisbane, Australia

Designing and developing the front end for digital products/websites within an agile software development environment using industry leading tools and practices.

Front End DevelopmentAgile Methodologies