Nov 2021 – Dec 2023 · 2 yrs 1 mo · Delhi, India · On-site

• Handled Spotlight division by creating branded content and organizing events for ABP Network channels ,which involves a strategic approach that leverages the network’s diverse platforms, audience reach, and expertise in multi-channel storytelling. Below is a comprehensive guide based on ABP Network’s practices and industry best practices.
• Handling Branded Content for ABP Network Channels
• Channels: ABP Network operates multiple channels, including ABP News (Hindi), ABP Ananda (Bengali), ABP Majha (Marathi), ABP Asmita (Gujarati), ABP Ganga, and ABP Sanjha (Punjabi), catering to diverse linguistic and regional audiences.
• Use data-driven insights to personalize content, tailoring messages based on audience preferences, purchase history, or online interactions.
• Sponsorship and Partnerships:
• Secure event sponsorships, as ABP has done successfully under Rajnish Ahuja’s leadership, to fund events and enhance brand associations. • Partner with influencers or local businesses for cross-promotional events, amplifying reach through their networks. Content Strategy:
• Create pre-event content (teasers, videos, blog posts) to drive registrations, during-event content (live updates, attendee-generated posts), and post-event content (wrap-up blogs, highlight videos) to sustain engagement.

Feb 2020 – Oct 2021 · 1 yr 8 mos

Jan 2019 – Feb 2020 · 1 yr 1 mo

• The role involves of managing the complete Central Government Business and key accounts .

Mar 2016 – Dec 2018 · 2 yrs 9 mos

• The role involves of managing the complete business and management of the region for both the verticals - Radio Network - 92.7 Big FM & TV Network - Big Magic & Big Ganga.
• Developing & deploying quarterly and annual plans, programs and policies for company Station Heads/ Sales Heads; backing cross-company sales objectives such as budgets preparation & forecasting of sales targets.
• Augmenting revenue for Territory by selling Ad Space and providing content & creative solutions / TV impact properties to all clients (Corporate / SME /Retail /Education/ Govt. / PSU) across 4 Stations.
• Planned , formulated and implemented marketing strategies and promotions to increase market penetration and to drive revenue and profitability by designing sales performance goals and monitored performance on a regular basis.
• Supervising 4 Business Heads including Group Managers & Account Managers , Collaborating with Creative Services Team including Radio Jockey’s , Copy Writers, Promo Producers ,Hub Producers , Programming Head, Station Head and Digital Content Team for providing content led integrated solutions to key clients . Ensuring timely payment collection of business revenue.

Feb 2013 – Feb 2016 · 3 yrs · Gurgaon, India

• Portfolio Management for HNI & NRI clients.Handled key brokers for the organization, along with being responsible for maintaining relations with the premium & HNI clients of the organization. Identifying prospective clients, generate business to achieve consistent profitability.
• Developing strategies to build base for getting better prospects thru team for all new acquisition.
• Managing healthy relations with Builders for Exclusive Dealer Partnership with us.

Feb 2012 – Feb 2013 · 1 yr · Gurgaon, India

• Business Development & Project Management
• Rolling out of Joint Ventures - Opening of Schools owned by educomp under EISML on Joint Venture model by finding potential partners across pan India level.
• Successful launch of 7 schools within a year.
• Project management and successful launch of New Schools starting from scratch to operational stage.

Feb 2010 – Feb 2012 · 2 yrs · Gurgaon, India

• Extensive practical hands-on experience to setup New Business for Organizations.
• Strategic thinker & planner, skilled in the design and execution of effective Sales & Business development programs.
• An organized and detail oriented manager, able to prioritize and delegate tasks effectively to ensure timely project completion in a team environment.
• Develop marketing strategies to build consumer preference for the brand and drive volumes..
• Active involvement in underlying strategies for achieving targets.
• Identifying prospective clients, generate business to achieve consistent profitability.
• Developing strategies to build base for getting better prospects thru team for all new acquisition.
• Client Relationship Management
• Motivated and enthusiastic about developing good relations with customers and to make branch a profit center , Effective and timely resolution to clients concerns & complaints
• Frequent interaction with the customers to gather their feedback regarding the products utilities and their expectations for mutual growth.
• Build and maintain healthy business relations with major clientele to sustain and maximize the profitability of the business.
• Ensure maximum customer satisfaction by providing them quality products at affordable prices ensuring timely services against the requirement

Jun 2007 – Feb 2010 · 2 yrs 8 mos · Jaipur Area, India

• Execute various sales strategies and programs in the geographical area allotted to me in collaboration with channel partners to achieve sales target such as gross adds revenue and numerical distribution indices. Execute various sales activities and strategies to achieve set business targets of acquisitions.Execute various sales activities and strategies to achieve set business targets of revenue. Maintain and manage channel partners by ensuring better relations and communication to achieve high productivity levels from channels