Taban Hasan

Design Manager

South Delhi, Delhi, India11 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 8+ years in Communication Design & Strategy.
  • Expert in creating impactful marketing campaigns.
  • Proven track record of driving brand growth.
Stackforce AI infers this person is a MarTech professional with strong expertise in digital marketing and brand strategy.

Contact

Skills

Core Skills

Growth Marketing DesignSocial Media MarketingMarketing StrategyCreative DirectionArt Direction

Other Skills

Social MediaData AnalysisAdvertisingBrand MarketingPhotoshopIllustratorMicrosoft OfficeInDesignPhotographyGraphic DesignFashionPowerPointStylingApparelMicrosoft Word

About

8+ years of Experience in Communication Design & Strategy. I am a self-driven and a focussed individual. Finding design solutions which creates conversations and conversions is my forte. I have always been a right brainchild. I find sanity in logic and reasoning through my creative and out of the box approach. Data drives my passion. Can create and sell brands with a great hold on Advertising and digital marketing. Some of the notable brands I have worked for 7UP, Doritos, Women's Horlicks, DLF, ChupaChups, FabIndia, Cremica to name a few.

Experience

11 yrs 9 mos
Total Experience
3 yrs 11 mos
Average Tenure
8 yrs 7 mos
Current Experience

Paytm

3 roles

Assistant Manager

Promoted

Oct 2017Present · 8 yrs 7 mos

  • At Paytm I am involved with end to end creation of Performance marketing assets.
  • Design | Content | Strategy | Analytics
  • Create ads with optimized communication to cater different user life cycles A/B testing for better planned Acquisition & Engagement campaigns.
  • Was able to scale the growth by 120% on Facebook
  • With constant analytics support was able to bring the CPFT lower by 100%
  • Whatsapp Ads | Push Notifications- Engagement & Acquisition
  • Art directing digital brand films & performance videos from ideation, storyboarding, scriptwriting to casting. Animation & Shoot. Some major campaigns that I have worked on is IPL 2020-21-22, App games- Holi- Diwali- Cricket, Women’s Day, UPI campaigns
  • Developed Brand assets for social delight campaigns. Paytm | Paytm Money | Insurance
Growth Marketing DesignSocial MediaSocial Media Marketing

Junior Manager

Oct 2017Jun 2022 · 4 yrs 8 mos

Growth Marketing Design

Team Lead

Oct 2017Oct 2017 · 0 mo

Growth Marketing Design

The glitch

Sr. Graphic Designer

Nov 2015Oct 2017 · 1 yr 11 mos · Gurgaon, India

  • Worked on some great campaigns with GSK, Perfetti & Pepsico. One of them was the Strong To the Bone Campaign for Women Horlicks. My work was also to style and curate content for brands like Fabindia.

Goodword media pvt. ltd

Art Director

Jul 2014Oct 2015 · 1 yr 3 mos

  • I got the chance to create a lot of Brand identities from a whiskey brand to Couture Boutique. Experienced the first hand rush of Event Mangement here!
  • DLF Fashion Magazine- Publication design to styling, content curation, model hiring A-Z of a magazine was planned and executed 4 times in a year!
  • Royal Fables- High-end Royal Exhibitions- From Social media marketing to event floor designs to Yearly books all was delivered from my table.

Education

National Institute Of Fashion Technology

B.Des — Fashion Communication

Jan 2010Jan 2014

Indian Institute of Technology, Delhi

CCBM DMS — Digital Marketing

Jan 2019Present

Notre Dame Academy

High School

Jan 2003Jan 2008

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