Luca Morlupi

Business Development Executive

Rome, Latium, Italy36 yrs 3 mos experience
Highly StableAI Enabled

Key Highlights

  • Builder of AI-powered tools used across EMEA.
  • Led strategic advisory for C-level executives.
  • Recognized for driving cross-functional initiatives.
Stackforce AI infers this person is a SaaS expert with a strong focus on AI-driven solutions and enterprise architecture.

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Skills

Core Skills

Artificial Intelligence (ai)Servicenow SolutionsEnterprise ArchitectureBusiness StrategyAccount ManagementSolution SellingTechnical PresalesIbm Tivoli

Other Skills

People ManagementTeam LeadershipManagementKnowledge SharingCoachingTeam BuildingAnthropic ClaudeServiceNow PlatformPerplexityChatGPTServiceNow Build AgentClaudeVBAPowerPointMachine Learning

Experience

36 yrs 3 mos
Total Experience
13 yrs 1 mo
Average Tenure
10 yrs
Current Experience

Servicenow

4 roles

Senior Manager, Solution Consulting

Promoted

Jan 2022Present · 4 yrs 3 mos

  • Lead a team of Solution Consultants covering Public Administration, Telco, and Energy & Utilities across Italy. Responsible for technical win strategy on deals ranging from platform expansions to full enterprise transformations.
  • Beyond team leadership, I build and ship AI-powered tools that the broader sales organization uses daily. Three have become reference assets across EMEA:
  • Customer Workshop Assistant: A 10-module platform application I designed and built using ServiceNow Build Agent and Claude. Integrates LLM-powered strategic analysis and automated deliverable generation (branded presentations, capability maps, stakeholder matrices). Used by Solution Consultants across EMEA to run structured customer workshops and produce ready-to-share outputs in real time.
  • MOAD (Mother Of All Decks): The most widely distributed interactive capability map in ServiceNow's sales organization. Built and maintained using Claude-assisted VBA for automated PowerPoint generation and content management. Distributed via Seismic.
  • Led Sales enablement initiative, training sales teams and partners on generative AI positioning and hands-on use cases.
  • Winners Circle 2025.
  • Excellence Award recipient.
People ManagementTeam LeadershipManagementKnowledge SharingCoachingTeam Building+6

Senior Advisory Enterprise Architect

Jan 2021Jan 2022 · 1 yr

  • Strategic advisor to C-level executives on digital transformation architecture using ServiceNow.
  • Designed and facilitated the Accelerated Transformation Roadmap, a CXO-sponsored workshop format that translated business strategy into a prescriptive ServiceNow adoption plan.
  • Built reusable frameworks (Strategy Deck Template, Account Plan Tracker) that standardized how the sales organization articulated value to executive stakeholders.
Team LeadershipEnterprise ArchitectureMachine LearningArtificial Intelligence (AI)Business Strategy

Senior Advisory Client Strategist – Italy, Spain & Israel and EMEA GEO Lead for ITSM Go-To-Market

Jan 2019Jan 2021 · 2 yrs

  • Owned strategic advisory across three countries and led the EMEA ITSM go-to-market strategy, coordinating product, sales, and solution consulting teams. Played a direct role in winning enterprise logos including Italo, Leonardo, TIM, Ferrero, and Ferrovie dello Stato.
  • Built a Predictive Intelligence-based Clustering Recommendation tool that automated the identification of process improvement opportunities and quantified potential impact in volume deflection and effort reduction
Team LeadershipAccount ManagementBusiness StrategyBusiness DevelopmentBusiness Case Development

Advisory Solution Consultant

Apr 2016Dec 2018 · 2 yrs 8 mos

  • Enterprise solution sales across Italian public and private sector. Key role in landing ServiceNow at Poste Italiane, Gucci, Wind Tre, Fastweb, INAIL, and GSE.
  • Recognized with the EMEA SC Change Agent award for driving cross-functional initiatives with measurable impact on customer strategy execution.
Team LeadershipSolution SellingTechnical PresalesServiceNow PlatformServiceNow SolutionsConsultative Selling+1

Bmc software

Senior Technical Account Manager / Strategic Account Consultant

Apr 2005Mar 2016 · 10 yrs 11 mos · Rome

  • Owned all technical and value consulting for strategic accounts including Telecom Italia, ENEL, Unicredit, Generali, and Banca d'Italia. Combined pre-sales, solution architecture, and post-sale adoption in a single role. Led business value assessments, executive strategy sessions, and competitive displacement initiatives.
  • Practice Leader for Service Support across EMEA.
  • Recognized as Top EMEA Consultant.

Ibm global services

Senior IT Architect | Technical Leader for IBM Service Offerings

Nov 1989Mar 2005 · 15 yrs 4 mos

  • Started as a mainframe support specialist and grew into a Senior IT Architect leading service design, technical sales, and project delivery across banking, energy, telecom, and public sector.
  • Two career-defining achievements from this period: authored an IBM Redbook on Tivoli Business Service Manager, and developed the IBM Workload Scheduler Control Language (OCL), a programming language that was officially integrated into the IBM product.
  • Recognized with IBM's Outstanding Technical Award Achievement (OTAA).
IBM TivoliTivoli Provisioning ManagerBMC Remedy AR SystemBMC Remedy Ticketing System

Education

ITIL Foundation v3

ITIL

Jan 2008Jan 2008

ITIL Foundation

Jan 2005Jan 2005

ServiceNow Platform Implementation

Jan 2018Present

Account Strategy Deck

Jan 2017Present

ServiceNow

Value Selling

Jan 2017Present

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