Michel Regueiro

Co-Founder

Geneva, Geneva, Switzerland23 yrs 10 mos experience

Highly Stable

Key Highlights

Co-founder of award-winning ServiceNow consultancy.
Expert in AI-Augmented ServiceNow transformations.
Proven track record in startup leadership and strategy.

Stackforce AI infers this person is a SaaS expert with a focus on ServiceNow transformations and startup leadership.

Contact

Skills

Core Skills

ServicenowStart-up LeadershipConsulting

Other Skills

Start-up VenturesProject ManagementStartup EnvironmentsStrategyJoint VenturesDigital StrategyCoachingITILChange ManagementEnterprise SoftwareEntrepreneurshipCRMIT Service ManagementGovernanceManagement

About

Salut! I’m the co-founder of iconica, the AI-Augmented ServiceNow Transformation company. Since 2006, I’ve believed that ServiceNow isn’t just a workflow platform; it’s the OS for modern enterprises. But the way it’s delivered hasn’t evolved. Too many programs remain slow, complex, and costly, trapped in outdated service models that waste talent and potential. That’s why we built iconica: to raise the standard for ServiceNow transformation. 🔸 Architect-led: human expertise where it matters most. 🔸 AI-Augmented Delivery: automation and intelligence for everything else. 🔸 Outcome-based: predictable value, not unpredictable hours. Before iconica, I co-founded Aspediens, a three-time NOW EMEA award winner, acquired in 2016 for an eight-figure exit. If you’re ready to redefine what ServiceNow transformation means - smarter today, autonomous tomorrow - let’s talk.

Experience

23 yrs 10 mos

Total Experience

4 yrs 1 mo

Average Tenure

2 yrs 11 mos

Current Experience

Iconica

Co-Founder

May 2023 – Present · 2 yrs 11 mos · Remote · Remote

Iconica is a ServiceNow consultancy built around one idea: someone has to own the full picture.
Most organisations running ServiceNow are managing multiple vendors, fragmented accountability, and a platform that promises more than it delivers. Not because of the technology. Because of the model wrapped around it.
We built Iconica ONE to fix that. One partner owning strategy, execution, and outcomes: architect-first, AI-augmented, with business value tracked continuously from day one.
Operating across Europe and the US.
Architected for Impact.

ServiceNowStart-up VenturesStart-up Leadership

Aloha clouds

Investor, Board member and Strategy Adviser

Sep 2022 – Present · 3 yrs 7 mos

Aloha Clouds, an official registered ServiceNow partner founded by Pablo and Lilian, two former colleagues from Aspediens and based in Spain.
We operate on a subscription-based model, making it easy for customers to onboard. With a team of experts, including Certified Technical Architects, we provide a wealth of experience.

Yojoa

Board Member

Jun 2020 – Present · 5 yrs 10 mos · Genève, Suisse

YOJOA empowers young migrants through economic inclusion solutions.

Saentys

Strategy Advisor

Mar 2020 – Feb 2024 · 3 yrs 11 mos · Genève, Suisse

Dxc technology

Managing Director DXC ServiceNow Business Unit EMEA

Jun 2016 – Dec 2018 · 2 yrs 6 mos · On-site

Managing Director of the ServiceNow business unit (first as Fruition Partners Europe) for DXC Technology in Europe, following the acquisition of Aspediens by DXC in 2016.
The team achieved 32M€ of annual revenue in 2018.

Teambook sa

Co-founder and CEO

Jan 2013 – Apr 2016 · 3 yrs 3 mos

CEO of Teambook - a cloud app for team planning
Acquired and change of ownership in 2018

Aspediens

Co-founder & Managing Director

Mar 2008 – May 2016 · 8 yrs 2 mos

Co-founder and Managing Director of Aspediens.
Aspediens was an early partner in the ServiceNow ecosystem, earning the "ServiceNow EMEA Top Partner" award three times. With a strong presence in Switzerland, France, Germany, and Spain, the company achieved multi-million euro annual revenues before its acquisition by DXC Technology in 2016 to become Fruition Partners Europe, and then DXC ServiceNow. Our dedicated team of experts contributed to our standing as a thought leader in the domain, leaving a lasting impact on the ServiceNow community.

Sita

3 roles

IT Service Desk Transition Project Manager

Promoted

Mar 2007 – Feb 2008 · 11 mos

Deployed a Common Enterprise Application Service Desk. Moving the organisation from an heterogeneous support model to a single ITIL integrated service support framework. Tool: ServiceNow