Feb 2018 – Feb 2024 · 6 yrs · Greater New York City Area

• Lead a global marketing team (grew team from 3 to 14) responsible for marketing strategy, planning, budgeting, and reporting/measurement. Oversee a cross-functional team comprised of Corporate, Product, and Regional/Field marketing responsible for brand management, corporate positioning, product GTMs, sales enablement tools, partner marketing, digital advertising, SEO, thought leadership/content, events, use cases, case studies, analyst relations, competitive intelligence, Martech stack tools, and demand generation programs. Work closely with an ecosystem comprised of the world's leading FMIs, exchanges, financial services firms, software vendors and GSIs.

Nov 2016 – Feb 2018 · 1 yr 3 mos · Greater New York City Area

• Develop and establish enterprise brand strategy and identity at Finastra. Formed in 2017 by the merger of Misys and D+H, Finastra provides the broadest portfolio of financial services software in the world today—spanning corporate banking, retail banking, investment management, managed services, and treasury and capital markets.
• High-level responsibilities include branding, development of corporate marketing initiatives, overseeing global advertising creative and buys, and managing a team of marketing managers, media buyers, graphic designers, and multimedia specialists.

May 2015 – Oct 2016 · 1 yr 5 mos · Greater New York City Area

• Handpicked out of Fitch Ratings to head up global marketing for Fitch Solutions--the product & services arm of the rating agency. Defined and implemented a strategic product, regional and corporate marketing program that crossed over all marketing functions/channels, aligned with product road maps and delivered on the yearly revenue plan. Activities included overseeing global product marketing, regional/field marketing, corporate brand, digital marketing and events. Initiatives included go-to-market planning, product launches, positioning and messaging, thought leadership, collaboration with sister companies, and new corporate identity. Worked collaboratively with product development, direct sales, strategic partnerships, strategic accounts and client services across all regions. Managed London-based regional marketing.

Mar 2007 – May 2015 · 8 yrs 2 mos · Greater New York City Area

• Led Corporate Marketing and Product Marketing for world's third-largest rating agency. Development of annual marketing plan with a particular focus on brand strategy, product GTMs, positioning and messaging across marketing mix/major markets. Sample marketing initiatives included annual event program, social media, product launches, digital outbound campaigns, advertising program, whitepapers, brochures and surveys. Led annual strategic planning, marketing planning, budget development and measurement. Managed a team of five located in NY and London.

Mar 2006 – Mar 2007 · 1 yr · Greater New York City Area

• Developed, executed and measured an Americas marketing plan, with a strong emphasis on demand generation, including webinars, hosted events, email campaigns and thought leadership. Worked with regional sales team members, product marketing and corporate marketing to identify and capitalize on key risk management sector opportunities in the market. Executed all regional and sector marketing plans as they pertained to events, direct mail campaigns, product demos and market research activities. Managed a team who took ownership of all aspects of a plan including logistics, communications, budget management, execution and ongoing measurement.

Apr 2001 – Mar 2006 · 4 yrs 11 mos · Greater New York City Area

• Hired to build a marketing and communications team in New York to support a growing North and Latin Americas business for a Belgian-based financial information provider. Created, budgeted and executed a strategic marketing plan focused on direct and digital marketing, advertising, events, sponsorships, quarterly newsletters, sales tools and public relations. Increased new and recurring sales revenue with targeted direct marketing campaigns to a variety of sectors (accounting firms, multinational corporations, academic institutions and government), resulting in 21 new sales totaling 550K in last year at firm.