Jan 2025 – Oct 2025 · 9 mos · Brisbane, QLD

• Led end-to-end redesign of the Offers and Stores pages for Domino's, rethinking the user flow from browsing to checkout. The new design was adopted across 10 markets (Australia, New Zealand, Japan, France, and others).
• Generated an additional $57,000 in weekly sales on the Offers page alone
• In Australia, desktop progression rate jumped from 28% to 47% in the first week post-launch
• In Japan, click-through to the ordering platform improved by 4%; in the Netherlands by 3.52%
• Conducted structured usability testing, documenting platform preferences, accessibility issues, and interaction trade-offs to inform final design decisions.
• Also led the end-to-end design of three gamification mechanics (Mystery Deal, Flip Card, and Calendar Reveal) from early concept through to multi-market launch, deployed across 5 markets.
• Achieved 3× higher click-through rates compared to standard campaigns
• Built a gamification library so local teams could customise and deploy their own versions without starting from scratch, turning a one-off campaign into a scalable system

Jan 2024 – Jan 2025 · 1 yr · Brisbane, QLD

• Designed multi-channel digital assets (web, email, social) for Domino's international markets, supporting campaigns across 10+ countries.
• Built a reusable module system for marketing landing pages, giving regional teams a shared design language and cutting production time for new campaign launches
• Created campaign templates that standardised visual quality across markets while leaving room for local customisation
• Balanced speed and craft: applied UX research and current design trends to keep experiences feeling fresh and on-brand, even at scale

Jun 2022 – Jan 2024 · 1 yr 7 mos · Brisbane, QLD · Hybrid

• Designed across digital, motion, and print, working end-to-end from brief to delivery across social, display, email, and on-site channels
• Produced motion graphics and animated content for digital campaigns and branded content
• Collaborated with Creative and Internal Marketing teams, providing creative input while maintaining brand consistency across all touchpoints
• Improved internal review workflows and file organisation, making the team's design process more efficient

May 2021 – Jun 2022 · 1 yr 1 mo · Brisbane, Queensland, Australia

• Created and delivered print and digital marketing collateral (brochures, flyers, banners, sales books) that supported property campaigns and agent branding.
• Produced and managed multi-platform campaigns across Facebook, Instagram, WeChat, and traditional media, helping agents expand market reach.
• Ensured designs adhered to corporate brand standards while tailoring campaigns to local market needs.

Nov 2019 – Feb 2020 · 3 mos · Brisbane, Australia

• Developed an interactive training attendance dashboard (Google Sheets, Pivot Tables, charts) to streamline reporting for the Learning & Development team.
• Assisted in building an internal e-training system on Microsoft SharePoint, improving staff access to training resources.
• Ensured accuracy and consistency of records across LMS and Excel systems, supporting business-wide compliance needs.

Oct 2019 – Jun 2022 · 2 yrs 8 mos · Brisbane, Queensland, Australia

• Supported 10+ Brisbane businesses (hospitality, real estate, retail, education) with branding, websites, and digital campaigns.
• Designed responsive websites, marketing collateral, and social media content that increased brand visibility and customer engagement.
• Managed end-to-end client relationships — from briefing and concepting to delivery — developing strong communication and project management skills.
• Built long-term client partnerships through high-quality design execution and reliable delivery.

Jul 2018 – Nov 2018 · 4 mos · Brisbane, Australia

• Mentored students to increase satisfaction and help each engage in campus life.
• Improved students' employability skills by introducing industry networking events, employability workshops.
• Collaborated with executive team to increase brand awareness and enhance organisation development by building and maintaining relationships with students and potential companies.

Feb 2017 – Dec 2017 · 10 mos · Brisbane, Australia