May 2024 – Present · 1 yr 11 mos · San Francisco Bay Area · Remote

• Imagine a world where your team doesn’t drown in scattered oceans of data, complex dashboards, or endless reports — instead, they’re handed clear user issues, customer insights, and prioritized product recommendations, all tied directly to your business, product, and usability goals.
• Nsight makes this a reality by integrating seamlessly with your teams existing tool stack, such as Intercom, Jira, Asana, Guru AI, Linear, Pendo, Dovetail, and hundreds others.
• Using our proprietary tech, Nsight automatically synthesizes, tags, and cross-references your data across every source — delivering clarity, speed, and focus where it matters most: building better products, faster.

Dec 2023 – Dec 2024 · 1 yr · Remote

Jun 2022 – Dec 2023 · 1 yr 6 mos · Remote

• Member of the executive decision making team
• Oversaw the entire product design development lifecycle, from ideation to feature implementation, leveraging extensive research and user data.
• Identified crucial product needs and stayed ahead of future trends, maximizing feature opportunities.
• Led and mentored a multidisciplinary design team
• Implemented the Data Triangle System, significantly improving the decision-making process for the product roadmap.
• Oversaw research roadmap planning, tool-stack optimization, and collaboration strategies.
• Led the design evolution of the macOS App and drove planning for Augment Mobile AI.
• Led major innovations such as Unintrusive Contextual AI Interactions, Innovative Permissions Level Guided Onboarding Experience, and contextually aware Predictive AI Experiences.
• Helped Position the organization at the forefront of Personalized AI Experiences.
• My invention of the Augment Dot, became the subject of copying by other AI tools.
• Increased User Satisfaction
• Increased Investor Interest
• Product selected for IxDA 2023 Interaction Awards Shortlist alongside IBM and Google

Mar 2022 – Jun 2022 · 3 mos · Remote

• Building the future of Productivity
• Born inside the Allen Institute for Artificial Intelligence (Ai2) Incubator, we’re currently in stealth mode and recently closed our seed funding at the start of 2022. Our founding team came together based on a strong shared belief that all our devices and apps should be working together to do so much more for us.

Apr 2023 – Oct 2024 · 1 yr 6 mos · New York, United States · Hybrid

• Was invited a few years in a row to conduct a portfolio and case studies workshop at Pratt NYC Campus, both in person and online.
• Covered:
• Best practices in portfolio
• Hiring management expectations
• Internal vs External Recruiters differences and expectations
• Large vs Small companies hiring process
• How to stand out in a crowded market strategies
• How to approach portfolio and case studies design & layout
• and much more.

Jan 2023 – Mar 2023 · 2 mos · Remote

• Global UX/UI Annual Conference

Sep 2022 – Feb 2024 · 1 yr 5 mos · Remote

Jun 2022 – Sep 2022 · 3 mos · Remote

• Collaborated closely with the CEO and COO/Head of Product to spearhead the development of a robust product roadmap.
• Orchestrated seamless execution from ideation to shipping.
• Identified product needs, anticipated future trends, and built a high-performing design team.
• Implemented the Data Triangle System to revolutionize product roadmap decision-making, enhancing the development process through constant research, testing, and iteration.
• Optimized team dynamics by identifying strengths and talents, successfully transitioning a field researcher into a UX Researcher role.
• Reshaped roles and team structure to align with company growth goals, expanding the design team to include UX Writing, UX Design, Product Design, and Visual Design.
• Introduced an Education Fund for continuous team growth and development, elevating team morale and fostering a unified vision, high job satisfaction, and enhanced leadership trust.
• Led the design team to orchestrate a complete redesign of the flagship mobile app in just 6 months.
• Achieved a remarkable 500% user acquisition growth within the first 3 months post-relaunch, underscoring the success of strategic efforts despite minimal marketing endeavors.

Mar 2021 – Jun 2022 · 1 yr 3 mos · Remote

Aug 2021 – Present · 4 yrs 8 mos · New York, United States

Sep 2020 – Jan 2021 · 4 mos

• Working together with other design leaders from some of the world's largest brands to research, understand and design best practices in Passwordless Consumer Authentication.

Apr 2020 – Present · 6 yrs

• Mentoring and coaching young and aspiring designers, helping and educating people through career changes and career transitioning into the design industry.

Apr 2020 – Dec 2023 · 3 yrs 8 mos

Jan 2020 – Jan 2021 · 1 yr

• Drastically improved Product Development Process in collaboration with the Head of Product:
• Improved cross-team collaboration, leading to increased productivity and visibility into ongoing design and development efforts
• Successfully prioritized features, laying the groundwork for company-wide adoption of the User-Centered Design (UCD) approach
• Established Accessibility Compliance within the organization:
• Developed and implemented a clear plan with roadmaps and guidelines for each product to achieve Accessibility Compliance within 12-18 months
• Integrated Accessibility as a guiding principle in future product development
• Pioneered the Company's First Design System (HUDS):
• Streamlined collaboration between Design, Engineering, and Marketing & PR
• Enhanced efficiency in the design team's workflow, asset management, and asset delivery to both engineering and marketing teams
• Developed and implemented new Decision-Making Framework - The Data Triangle System:
• Concentrated efforts on the right functionality and features for planning and development
• Collected and analyzed data from three key corners of the business:
• Outside: Conducted research, testing, and studies from end-users and competitors
• Inside: Gathered input from stakeholders, engineers, and other departments
• Customers: Collaborated with the Customer Success Team, Sales Team, and Product Advisory Board to understand buyer needs and pain points
• Initiated and Launched a Product Advisory Board with the CTO:
• Collaborated with cross-functional teams to gather valuable insights for informed decision-making
• Demonstrated a commitment to aligning product development with diverse perspectives and business objectives

Oct 2016 – Feb 2020 · 3 yrs 4 mos

• Promoted a Learning Culture and Redefined Product Development Flow:
• Championed the integration of User Research, Persona Creation, and Prototyping with Usability Tests as essential components of product development
• Designed a Product Development Flow emphasizing the validation or invalidation of ideas, features, and new product developments
• Collaborated with Engineering Leadership to Elevate the Value of UX:
• Worked closely with engineering leadership and engineers to emphasize the significance of UX and research
• Assisted product managers in crafting refined user stories, incorporating engineering input at every stage
• Engaged Fortune 500 Customers in Biometric Modality Preferability Research:
• Developed a Biometric Modality Preferability Research Methodology for customers, facilitating discovery of preferred biometric modalities
• Enhanced product deployment and user experience, reducing confusion for Fortune 500 customers
• Planned and Executed Diverse Research Initiatives:
• Conducted a wide range of research and studies leading to continuous refinement of products
• Positioned the company as a leader in passwordless authentication systems within the Global 1000 companies, fostering innovation and sustained growth
• Established a Robust UX Culture and Conducted Dozens of Studies Annually:
• Built a pervasive UX culture, conducting numerous studies with hundreds of users across various industries
• Spearheaded the creation of an End-of-Year UX Report, enhancing transparency and showcasing the company's commitment to user-centric innovation

Apr 2016 – Jun 2016 · 2 mos · New York

• Redesigned and Enhanced Special Education Web Application:
• Led the redesign of the company's special education web-based application, focusing on improving user experience, workflows, and UI design
• Balanced User Needs with Business Goals:
• Enhanced usability and functionality for end-users while aligning with business goals and requirements
• In-Depth Understanding of Regulatory Landscape and User Needs:
• Conducted extensive learning and discovery of state regulations, school district requirements, and special education teachers/providers needs
• Comprehensive User Research and Data Analysis:
• Executed user research, interviews, and data analysis, cross-referencing insights with Help Desk and Training Departments for a holistic understanding
• Usability Enhancement through Information Architecture and Prototyping:
• Improved usability through strategic information architecture, user flows, and high-fidelity designs
• Utilized rapid prototyping and high-fidelity functional prototypes, followed by user testing to validate product features
• Oversaw UI Design Implementation:
• Supervised the implementation of UI design by the technology department to ensure consistency and fidelity to the intended user experience
• Advocated for Mobile-First Approach and Agile Methodologies:
• Championed a Mobile-First mindset, emphasizing the importance of user experience on mobile devices
• Advocated for the adoption of Agile methodologies and Lean UX principles in the product development process

Apr 2015 – Apr 2016 · 1 yr

• Revamped User Experience for Flagship Product IEP Direct:
• Applied UX design, user research, and usability testing expertise to redesign IEP Direct, a web-based special education application
• Enhanced Workflow and Collaboration Between Departments:
• Improved workflow and communication across multiple departments for increased efficiency
• Trained Product Managers in UX Processes:
• Effectively trained product managers in UX processes and methodologies to promote a user-centric approach
• Identified and Addressed Regulatory and User Needs:
• Identified state regulations, school district requirements, and specific needs of special education teachers and providers
• Conducted Comprehensive User Research and Analysis:
• Executed user research, interviews, and data analysis, collaborating with help desk and training departments for holistic insights
• Oversaw UI Implementation by Engineering:
• Ensured seamless integration of UX design by overseeing the UI implementation carried out by the engineering team
• Improved Usability Through Strategic Design Measures:
• Enhanced usability through information architecture, streamlined user flows, and high-fidelity designs
• Led the creation of rapid prototypes and functional prototypes followed by thorough user testing
• Advocated for Mobile-First and Adopted Agile Methodologies:
• Advocated for a mobile-centric approach and implemented Agile methodologies and Lean UX principles
• Fostered a more collaborative team environment to enhance overall product development
• Successfully Redesigned IEP Maintenance Screen:
• Completed a complex redesign of the IEP maintenance screen, reducing user complaints by eliminating extraneous elements, including 275 links

Apr 2014 – Feb 2015 · 10 mos · Brooklyn, New York

• Directed redesign of company’s visual aesthetic, user experience, brand, and all visual assets by managing company’s complete rebrand with new concepts and redesign of corporate and marketing materials with new color scheme, product packaging, website, logo, and signage, enhancing user experience by redesigning online store, and maintaining new brand standards across social media, blog, events, vendor-based marketing projects, and cross promotions. Compiled concept-driven presentations for internal marketing purposes and promotion of new concepts to future investors.
• Created user experience for mobile app and software. Designed UX for end-to-end ecosystem.
• Developed low- and high-fidelity wireframes for online store, community site, software UI, and mobile app UI.
• Helped plan pre-sale marketing campaign, including social media strategy, as well as advising on color palette and copywriting for new products, driving more than $600K in pre-sales.
• Designed digital product development process incorporating user testing and analysis requirements.
• Increased online sales 7.5% by redesigning the online store.

Jan 2013 – Feb 2015 · 2 yrs 1 mo · Ramat Gan, Israel

• Responsible for all creative aspect in the company.
• Client Meetings and Interviews
• Project Analysis
• Web and Mobile UX/UI
• Research and Discovery
• Visual Design
• Design Client Consultations

Nov 2011 – Dec 2013 · 2 yrs 1 mo · Greater New York City Area

• Lead visual designer across all company divisions, encompassing design of the corporate brand, marketing materials and website.
• Advised CEO on overall visual approach to company brand and related initiatives
• Managed multiple projects simultaneously, creating wireframes, site-maps and designs for each division and corresponding client base
• Directed web and mobile app designs
• Drove all UI/GUI related projects
• Analyzed color response through human psychology research and analysis

Jun 2011 – Apr 2013 · 1 yr 10 mos

• Managing the company's visual aspect, and brand presentation.
• Branding
• UX/UI Design
• Visual Design

Sep 2010 – Dec 2011 · 1 yr 3 mos · Rechovot, Israel / London, UK

• Managed design of GPS navigation UI and Maps, marketing, promo and advertising campaigns.
• Ensured company brand was used properly by all retailers selling company products
• Sourced and conducted meetings with potential retail clients in Israel and Ukraine
• Analyzed new user trends in GPS navigation
• Managed branding for advertisements and campaigns

Nov 2007 – Nov 2008 · 1 yr · Tel Aviv, Israel

• Oversaw day-to-day operations of 15-person team and act as the direct liaison to core company clients.
• Created conceptual design ideas and presented to a select group of clients
• Negotiated and mitigated various challenges with clients such as Volkswagen, Tana Water (later acquired by Strauss Group), Microsoft and BlackBerry
• Restructured team work flow by establishing a more structured approach including weekly work meetings, clear project deadlines and delivery schedules which increased the quality of work and resulted boosting the company’s reputation, client satisfaction and business growth
• Managed web, mobile and branding projects direction, design and layout
• Directed company re-branding, design, and visual direction

Nov 2006 – Nov 2007 · 1 yr · Oceanside, New York

• Charged with the design and development of the brand for new company venture, PointClickEat.com.
• Created all visual assets and build out of corporate identity
• Website design and layout
• Developed advertising & print content
• Designed UI of online ordering system

Jul 2006 – Oct 2006 · 3 mos · Herzelyia Pituah, Israel

• Responsible for reinventing the design of 4 online stores for a major online electronics retailer.
• Performed client needs analysis for each store
• Researched and analyzed comparable markets to inform restructure, rebranding, and redesign of stores
• Increased sales by approximately 7% within the first quarter
• Designed navigation systems
• Managed UI design, website design and layout
• Led all project management associated with rebrand

Jan 2005 – May 2006 · 1 yr 4 mos · Toronto, Canada Area

• Designed advertisements for small and local business in the greater Toronto area.
• Managed all client consultations regarding their catalog advertisements
• Solved issues pertaining to ad space maximization
• Created design and layout for advertisements and designed catalog page layout

Jan 2004 – Jan 2005 · 1 yr · Toronto, Canada Area

• Client relationship manager responsible for meeting management, conducting interviews, and facilitating questionnaires to better understand
• client needs.
• Created clear wireframes of web pages for design needs
• Designed banner ads, and print advertising, and promotional material
• Web site design and layout

Jan 2003 – Jan 2013 · 10 yrs

• Branding, Web Design, Corporate Identity, Web & Mobile Applications Design, UI/GUI/UX, Advertising Design, and much more...

Jan 2003 – Jan 2004 · 1 yr · Toronto, ON Canada

• Consulted clients and conducted analysis of client’s websites to provide recommendations and solutions for enhancing their web presence.
• Conducted project analysis
• Managed tight deadline constraints and limited budgets
• Oversaw website design and layout, navigation design and layout