Luba Kassova — Co-Founder

Don’t ever let a midlife crisis go to waste! After a dynamic career as an audience strategist, including in some of the most reputable media organisations in the world like the BBC and Discovery Networks Europe, in 2019 I turned to my calling: writing. Since then, my mission as a writer and director at international consultancy AKAS (which Richard Addy and I co-founded in 2012) has been to give voice to the voiceless, the overlooked and the repressed. I craft articles/reports that touch people’s hearts, stimulate their minds and hopefully propel many of them to act by analysing hundreds of pieces of research and thousands of data points, sometimes even delving into long-buried parts within myself to do so. I have authored The Missing Perspectives of Women in News, a award-winning, solutions-based tetralogy of reports, including From Outrage to Opportunity. I write in English and Bulgarian, and my articles/insights have appeared or been quoted in more than 80 countries by 400+ news outlets. For a full list please visit my website: www.lubakassova.com. Currently I enjoy a portfolio career which draws upon my research, journalistic, consultancy and data-investigative skills to give life to innovative and disruptive thinking, writing and client work. I have made a mental promise to always leave my audience with hope, never in despair. Practically this means that I aim not only to uncover the deepest challenges but to articulate actionable solutions in the most accessible way for audiences. If you are looking for someone who can detect patterns and trends, who understands the difference between a percent and a percentage point, who can listen with compassion and curiosity, and connect thousands of seemingly disparate dots into an absorbing narrative that can touch your heart, please contact me on luba@lubakassova.com

Stackforce AI infers this person is a Media and Consultancy expert with a focus on audience insights and strategic communication.

Experience: 28 yrs