Vimarsh Razdan — Co-Founder

I'm building Underneat.in - India's first tech-first, solution-oriented shapewear brand that sold out in the first 7 days. My journey began unconventionally. When my family left Kashmir during the 1990 insurgency, we arrived in Delhi with nothing but a belief in education as our greatest asset. That early lesson in resilience carried me from Sri Venkateswara College to NIFT Delhi and IIM Calcutta. I spent 15 years scaling a fashion business from ₹35 crores to ₹500 crores, working with 50+ global brands like Marks & Spencer, Gap, Calvin Klein, and Ralph Lauren across the US, UK, Germany, and Japan. After my MBA, I brought French fashion brands to India and learned a crucial lesson: Western retail models don't work for Indian consumers. In 2020, my wife and I founded Attic Salt, growing it profitably from our living room to 80+ employees. This proved that Indian customers want both quality and accessible pricing. In March 2025, I co-founded Underneat.in with Kusha Kapila. We're not just creating products; we're listening to thousands of women about what they actually want. Every design decision comes from feedback, reviews, and customer conversations. Our goal is simple: to prove that Indian brands can create world-class products by actually listening to customers. If you're passionate about building solution-oriented brands, let's connect!

Stackforce AI infers this person is a B2C fashion entrepreneur with extensive experience in retail and manufacturing.

Location: Gurgaon, Haryana, India

Experience: 24 yrs 10 mos