Jan 2024 – Jul 2024 · 6 mos

• Graduation project at frog, spanning from research and concept development to final design deliverables. Alongside this, contributed to a live, client-facing project for a global insurance company- focused on wireframes, ideation, visual design, illustration, and interactive storytelling. Collaborated with multidisciplinary teams to deliver intuitive, user-centric solutions aligned with business objectives.

May 2023 – Jul 2023 · 2 mos

• Contributed to the brand transformation of a wealth management firm by supporting brand research, strategy development, and visual identity design. Collaborated with cross-functional teams to craft a cohesive digital presence, spanning brand storytelling to UI direction. Additionally, conducted UX research and contributed to the redesign of key digital touchpoints to enhance usability and user trust.

Jun 2022 – Sep 2022 · 3 mos

• Ideated and executed on-brand creatives across social media, packaging, and offline touchpoints. Designed merchandise, digital illustrations, and marketing collateral while staying true to Moonshine’s bold visual identity. Helped amplify brand recall through engaging content and cohesive design storytelling.

May 2022 – Jun 2022 · 1 mo

• Contributed to the creative development of campaigns for renowned brands like Ponds and Cadbury Dairy Milk Silk. Involved in research, ideation, illustration, and storyboarding for advertisements and marketing creatives. Collaborated with the design team to craft compelling visual narratives that resonated with target audiences.

Jun 2021 – Jul 2021 · 1 mo

Jan 2021 – Jan 2022 · 1 yr

• Led the editorial department, managing a team to create impactful visual content for university initiatives.
• Designed the student council logo and monograms, establishing a strong visual identity.
• Developed graphics and visuals for various events, ceremonies, and marketing collateral, ensuring a consistent, engaging brand presence.

Apr 2017 – May 2017 · 1 mo