Katya Fernandez, Ph.D.

UX Researcher

Atlanta, Georgia, United States12 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Expert in user experience research and product strategy.
  • Strong leadership and mentorship skills in research.
  • Proven track record of delivering actionable insights.
Stackforce AI infers this person is a User Experience Researcher with expertise in entertainment and technology industries.

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Skills

Core Skills

User Experience ResearchUsabilityUx ResearchLeadershipClinical Psychology

Other Skills

Research MethodsUser InterviewsQualitative ResearchQuantitative ResearchUsability TestingUser-Centric Information ArchitectureCommunicationSurvey DesignHuman Computer InteractionData AnalysisGames researchMicrosoft OfficeStatisticsPublic SpeakingHigher Education

About

Senior researcher with a Doctorate in Psychology and an extensive professional background spanning academic, nonprofit, and tech industry research. Passionate about exploring the needs, motivations, and behaviors of users to develop intuitive and engaging experiences. Dedicated to providing mentorship and cultivating the professional development of researchers. Skilled in leveraging qualitative and quantitative methods to shape product strategy. Committed to delivering actionable insights that help create products that delight users and drive business success.

Experience

12 yrs 6 mos
Total Experience
1 yr 9 mos
Average Tenure
1 yr 11 mos
Current Experience

Netflix

Senior Researcher

May 2024Present · 1 yr 11 mos · Remote

  • Conducted rigorous user experience research for the Netflix Mobile team, delivering actionable insights that significantly improved product experiences across the mobile app and its intersection with the broader Netflix entertainment ecosystem.
  • Led research focused on the development of new, impactful features for the Netflix mobile app. For example, conducted 0-to-1 research focused on the creation and evolution of a mobile feature that allows users to save, relive, and share their favorite moments from Netflix content.
  • Drove the strategic direction of the mobile app's information architecture through multiple iterative research studies, improving overall usability and user relevance.
  • Established research strategy by collaborating closely with cross-functional partners (Product Management, Design, Data Science, Engineering, and Product Marketing) to identify, refine, and prioritize critical research questions.
User Experience ResearchUsabilityResearch MethodsUser InterviewsQualitative ResearchQuantitative Research

Fanduel

UX Research Manager

Jul 2023May 2024 · 10 mos · Atlanta, Georgia, United States · Hybrid

  • Managed FanDuel’s Core Products and Experiences UXR team on an organizational and tactical level and worked with researchers to execute impactful projects varying in complexity, scope, and ambiguity that meaningfully impacted the user experience across multiple products.
  • Conducted research that helped product teams create a user-centric information architecture spanning multiple products.
  • Worked closely with UX research and design leadership teams to align on effectiveness and consistency of processes across areas of work, improving operational efficiency.
  • Educated researchers and stakeholders on UX best practices and helped cultivate a user-centered approach to product decision-making.
  • Worked closely with UXR leadership team to maximize the impact of user research across all product teams.
UX ResearchUser-Centric Information ArchitectureLeadershipCommunicationResearch Methods

Meta

Senior UX Researcher

Dec 2021Jun 2023 · 1 yr 6 mos · Remote

  • Led rigorous user experience research and delivered actionable insights that meaningfully impacted product experiences related to advertising and privacy and data sharing on the Facebook app.
  • Drove strategic direction by conducting international research that resulted in the launch and optimization of several new advertising products related to data sharing and personalization.
  • Applied qualitative and quantitative research methods, including concept and usability testing, in-depth interviews, and surveys, throughout the product development life cycle.
  • Led research dissemination efforts by distilling findings into key insights that drove roadmapping and product development and sharing with stakeholders and senior leadership.
  • Worked closely with cross-functional partners (including Product Management, Product and Content Design, Data Science, Engineering, and Legal) to identify, refine, and prioritize research questions within the Facebook Monetization team.
  • Served as a mentor for fellow UXRs and PhD interns from diverse backgrounds and supported their professional growth.
  • Supported the UX research community by co-creating programs and guides to support fellow researchers in their professional growth.
UX ResearchQualitative ResearchQuantitative ResearchUsability TestingSurvey DesignLeadership

Center for creative leadership

2 roles

Research Scientist

Aug 2019Dec 2021 · 2 yrs 4 mos

  • Led research studies focused on applying cognitive-behavioral theory to leadership development that resulted in meaningful improvements to leadership development programs and products.
  • Worked with a product team to translate research findings into digital leadership development tools, including a mobile app.
  • Conducted quantitative studies that applied voice analytic technology and person-specific methods to leadership development.
  • Facilitated collaborations across various internal and external stakeholder groups to successfully carry out research and incorporate findings into leadership development programs and tools.
  • Disseminated research findings to colleagues and external communities through peer-reviewed publications, books, white papers, and conference presentations.
UsabilityLeadershipHuman Computer InteractionCommunicationResearch Methods

Research Postdoc

Jul 2017Jul 2019 · 2 yrs

UsabilityLeadershipCommunicationResearch Methods

Stanford university

Postdoctoral Fellow

Jul 2015Jul 2017 · 2 yrs · Stanford, California, United States

  • Led and collaborated on several research studies on various topics in clinical psychology using methods such as surveys (including survey development), clinical interviews, experiments, and naturalistic observation.
  • Analyzed quantitative data using structural equation modeling in statistical packages such as SPSS and MPlus.
  • Disseminated research findings and insights via peer-reviewed publications, book chapters, and academic conferences.
  • Trained and mentored research assistants on the research process, including critically reviewing literature, study design, conducting a study, and disseminating research.
  • Provided cognitive-behavioral therapies to adults with diverse psychiatric presentations.
  • Utilized various assessment methods (e.g., questionnaires) to assess patient symptom experiences and determine effectiveness of treatment over time.

University of califoria, berkeley

Postdoctoral Scholar

Jul 2014Jul 2015 · 1 yr · Berkeley, California, United States

  • Led and collaborated on several research studies on various topics in clinical psychology using methods such as surveys and clinical interviews.
  • Analyzed quantitative data using structural equation modeling in statistical packages such as SPSS and MPlus.
  • Disseminated research findings and insights via peer-reviewed publications and academic conferences.
  • Trained and mentored research assistants on the research process, including critically reviewing literature, study design, conducting a study, and disseminating research.
  • Provided cognitive-behavioral therapies to adults with diverse psychiatric presentations.
  • Utilized various assessment methods (e.g., questionnaires, text message-based daily surveys) to assess patient symptom experiences and determine effectiveness of treatment over time.
Clinical PsychologyData AnalysisResearch Methods

U.s. department of veterans affairs

Predoctoral Psychology Intern

Jul 2013Jun 2014 · 11 mos

  • Provided empirically supported individual and group treatments to individuals with mood and anxiety disorders, post-traumatic stress disorder, substance use disorders, and chronic pain.
  • Conducted a variety of structured and semi-structured clinical assessments and compensation and pension exams.
Clinical PsychologyData AnalysisResearch Methods

Education

Washington University in St. Louis

Doctor of Philosophy (Ph.D.) — Psychology

Jan 2008Jan 2014

Washington University in St. Louis

Master of Arts (M.A.) — Psychology

Jan 2008Jan 2010

Duke University

Bachelor of Science (B.S.) — Psychology

Jan 2004Jan 2008

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