Mar 2022 – Feb 2025 · 2 yrs 11 mos · Bengaluru, Karnataka, India · Hybrid

• CommerceIQ helps unlock profitable market share growth for consumer brands through intelligent automation. Its unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands boost share-of-voice (SOV), minimize out-of-stock (OOS), and prevent revenue leakages.
• At CommerceIQ, I lead the strategy, execution, and launch of our Advertising (Search + DSP) and Sales product. My responsibilities include aligning company goals with the product vision and roadmap, and collaborating with internal teams and external partners to ensure successful execution.

Jul 2019 – Jul 2020 · 1 yr · Gurugram, Haryana, India · On-site

• LimeTray offers a full suite of restaurant software solutions, including POS and order management systems, website design platforms, and more.
• In my role, I was responsible for managing and fostering relationships with major players in the food industry, integrating with them to develop new products and features that assist restaurateurs.
• Accomplishments:
• Integrated major food aggregators with LimeTray POS, streamlining order processing.
• Conducted extensive market analysis across Europe, the Middle East, and Southeast Asia, leading to integrations with Grab, GoJek, and DeliveryHero.
• Partnered with emerging logistics platforms like Lalamove, Shadowfax, and Dunzo to enhance food delivery services.
• Automated chat systems to improve customer support, sales, and operations.

Nov 2016 – Mar 2022 · 5 yrs 4 mos · Bengaluru Area, India · On-site

• I co-founded HopQ with a vision to introduce self-checkout technology in India's retail sector, aiming to eliminate long queues. HopQ offers a self-checkout solution that allows customers to bypass lines and enables retailers to engage with them, enhancing the shopping experience.
• Accomplishments:
• Established methodologies, teams, and processes to meet demanding customer needs and aggressive business goals.
• Designed and prototyped products for iOS and Android platforms, conducting A/B tests for optimal user experience.
• Led a top-performing team of 10 developers and designers.
• Analyzed sales data and conducted market research to identify new product opportunities, resulting in successful launches across three verticals.
• Developed a Cloud-based POS system on Angular 5, currently used by multiple retail clients.

Oct 2015 – Nov 2016 · 1 yr 1 mo · Bangalore · On-site

• Slice, founded in 2015, is a digital credit/payment platform offering lending, card, and UPI services. I joined as the third employee in a 5-member team. Since then, the team has grown to over 500 people, and Slice achieved unicorn status in 2021.
• As part of the core team, I oversaw the marketing design and content teams, led the end-to-end rebranding initiative, and created an intern marketing channel to penetrate deep into hostels.
• Accomplishments:
• Spearheaded a comprehensive rebranding project, transforming the logo and brand identity.
• Directed product and service development, setting targets, budgets, and goals.
• Supervised user communication channels and content, establishing style guides and localization guidelines.
• Orchestrated social media strategy, executing A/B testing campaigns for improved messaging and user retention.
• Designed diverse marketing materials, including advertisements, brochures, and product catalogs.

Jul 2013 – Oct 2015 · 2 yrs 3 mos · Mumbai, Maharashtra · On-site

• I worked with the Mortgage Technology Team at Bank of America, where I leveraged my solid understanding of Service Oriented Architecture (SOA) and related technologies such as Web Services, SOAP, XML, WSDL, XSD, and WS Security. My role involved designing and implementing SOAP-based web services using Microsoft technologies.
• In addition, I developed new features, wrote unit tests, maintained existing code as part of business-as-usual (BAU) operations, and built several internal applications to enhance data security. I was also awarded a gold medal for a side project focused on automation.

Jul 2012 – Dec 2012 · 5 mos · Chennai · On-site

• As an intern at eBay India Centre, I designed the front-end implementation of eBay’s internal metric evaluation and systems monitoring tool. I utilized front-end technologies such as jQuery, Bootstrap, CSS, and HTML for UI design, and JSP for server-side integration. Additionally, I developed an automated testing application from scratch, ensuring robust bug and functionality checks for every check-in and commit within the J2EE environment.

May 2010 – Jul 2010 · 2 mos · Greater Indore Area · On-site

• At Grasim Chemicals Ltd., I conducted a comprehensive study and designed a detailed report on operational efficiency, evaluating the performance of multiple units and developing a minor redressal system to address identified issues. Additionally, I participated in a project focused on the maintenance of UPS and VFD systems within the manufacturing cells.