Nov 2022 – Feb 2026 · 3 yrs 3 mos

• > Media Advisor to Co-founders, including Ronnie Screwvala; drove integrated communications strategy across earned, owned, and paid channels to strengthen market positioning and differentiation
• > Headed the PR function across India and key international markets (US, APAC, MENA), aligning communications with business and expansion priorities
• > Built and scaled national narratives across emerging higher-ed and lifelong learning segments (upskilling, proprietary study abroad pathways, DBA), contributing to category development in India, while shaping differentiation for new business lines such as offline learning centres from traditional models
• > Led branded content and digital IPs in partnership with third-party and OTT platforms (The Indian Edtech Story on erstwhile Disney+ Hotstar / Edstead) to extend storytelling beyond traditional media
• > Anchored leadership communications and visibility across media and strategic platforms, including magazine covers, podcasts, and high-impact speaking engagements
• > Established a data-driven storytelling approach across group functions and business units, linking communications to business priorities
• > Steered crisis communications during the edtech downturn, protecting brand credibility and sustaining leadership visibility in a high-scrutiny environment

Apr 2021 – Nov 2022 · 1 yr 7 mos

Jan 2020 – Apr 2021 · 1 yr 3 mos

Feb 2018 – Oct 2019 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

• > Executed digital PR and launch campaigns across key mandates including Amazon Prime Video, ZEE5, Vice Media, Viacom18, Fox Star Studios, and Hyundai Motor India
• > Supported PR execution for film and OTT launches, driving pre- and post-release visibility through earned media planning, narrative building, and timed content drops (Movie Projects such as Raid, Karwaan, Helicopter Eela, Gali Guleiyan; OTT: Four More Shots Please, Alita: Battle Angel, The Marvelous Mrs Maisal, among others.)
• > Conceptualised PR roadmaps and secured high-impact earned media opportunities; facilitated celebrity interactions with actors like Ajay Devgn, Kajol, Sonam Bajwa, etc.
• > Developed press materials, tailored media pitches, and managed outreach to ensure quality coverage across entertainment and mainstream outlets
• > Tracked campaign performance, monitored media coverage, and built detailed reports to evaluate visibility and sentiment

May 2017 – Dec 2017 · 7 mos · Mumbai, Maharashtra, India · On-site

• > Supported media and PR initiatives for Red Bull’s music properties, including events featuring Nucleya
• > Contributed to PR and media coordination for campaigns associated with Being Human
• > Assisted in drafting press releases, media notes, and targeted media pitches; developed and maintained media lists for outreach
• > Maintained and updated media coverage dossiers to track campaign visibility and outcomes

Oct 2016 – Nov 2016 · 1 mo · Mumbai, Maharashtra, India · On-site

• > Researched about emerging and category-creating healthcare topics (incl. Stem Cells) to support media narratives and PR strategies
• > Assisted in media outreach and on-ground coordination during walkathons held by a leading multispecialty Hospital
• > Compiled media coverage and developed detailed dossiers for client reporting

Sep 2015 – Nov 2015 · 2 mos · Mumbai · Remote

• Social Media Copywriting

Mar 2013 – Aug 2013 · 5 mos · Mumbai Metropolitan Region · On-site

• Had an opportunity to learn video editing and managing production works on the sets.