Ashmita Bhattacharyya

Design Manager

Bengaluru, Karnataka, India8 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led design initiatives boosting platform orders by 23%.
  • Increased user activation through custom onboarding experiences.
  • Successfully redesigned product leading to 300% conversion increase.
Stackforce AI infers this person is a UX/UI Design expert with extensive experience in B2C SaaS applications.

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Skills

Other Skills

AstrophysicsDebateManagementSocial Media MarketingHuman ResourcesAndroid DevelopmentPowerPointCascading Style Sheets (CSS)Adobe PhotoshopAdobe Illustrator

Experience

8 yrs 9 mos
Total Experience
2 yrs 11 mos
Average Tenure
6 yrs 2 mos
Current Experience

Meesho

4 roles

Senior Design Manager

Jan 2026Present · 3 mos

Design Manager

Promoted

Jun 2022Dec 2025 · 3 yrs 6 mos

  • Leading the Design team for 3 verticals at Meesho:
  • Growth: Acquisition & Activation | User Retention through Loyalty Program (Smartcoins) | Deals & Offers
  • Content Commerce: Live Commerce | Short-form video based discovery (Reels) | Affiliate Marketing
  • Experimentation Design Platform: Internal tool (ABacus) to enable efficient experimentation within the company

Lead Product Designer

Jan 2022Jun 2022 · 5 mos

  • Designing a Live social feed experience for users to create an immersive browsing experience and improve real-time product judgement.

Senior Product Designer

Jan 2020Jan 2022 · 2 yrs

  • Shopping Experience -----
  • Designed Zonal and CoD Unbundling features (currently in execution) to enable further price drop on the platform.
  • Led the design implementation of Returns Unbundling v2, based on decoupling return costs from product price. With extensive structured design-thinking, user research, data and iterations, we broke all past records in boosting platform orders by 23%.
  • Led the shopping experience revamp with product-based discovery to make browsing seamless for B2C shift. This improved conversion on orders/viewer by 14% - we had attained this huge a leap for the first time in company history.
  • User Acquisition & Activation -----
  • Designed a custom onboarding experience for entrepreneurs that increased first order activation on the platform by 8%.
  • Redesigned parts of Homepage experience to make it more usable and informative for both entrepreneurs and consumers, which further improved activation by 6%.
  • Revamped the Homepage of Referral experience to make value propositions more comprehensible and steps more actionable for NBU. This led to 19% increase in conversion, and 42% higher adoption of the feature.
  • Worked on the MVP for a full-fledged web-based product browsing experience of the Meesho app, that drove up user acquisition on the app by ~25%.
  • Conceptualized story-like video merchandizing and designed a Progressive Web App from scratch. This project, launched as a pilot to enhanced web experiences for new internet users, further boosted user acquisition by ~18%.

Map my customers

Design Lead

Nov 2017Jan 2020 · 2 yrs 2 mos · Greater New York City Area

  • Led the end-to-end overhaul design of the product, involving redesign of the web application, iOS and Android apps and a fresh new homepage. The redesigned platform saw a huge success in terms of conversion and repeat users with conversions increasing by 300%, the annual revenue increasing by 10x.
  • Gathered user feedback about the legacy product, and built solutions to existing sales problems by crafting new features like Smart Routing, Cadence, Activities, User Tracking, Easy Imports, Advanced Reporting, Email Automation and many more into the interface. We have been following an Agile Methodology for our product where we keep iterating and testing with different approaches to these solutions every month.
  • Introduced a Design Language System across the company, and handing it over to developers for seamless execution.
  • Designed and developed the homepage of the product, which helped me brush up my coding skills with HTML, CSS, JavaScript, jQuery, and Sass and also improve discoverability and SEO for the website. You can check it out at www.mapmycustomers.me.
  • Building the Internal Dashboard for the company to monitor and manage product usage by our customers, which resulted in a huge reduction in time and money spent behind customer support to handle issues manually.
  • Currently working on an internal power-dialer, Mocha for salespeople to make calls and also track their performance in a team

Juspay

Product Designer

Jun 2017Nov 2017 · 5 mos · Bengaluru Area, India

  • Worked on BHIM 4.0, incorporated mandates by Bharat Bill Payment Systems and a bunch of new features to the app.
  • Built mobile app for India Post Payments Bank, a new initiative by India Post for handling money orders by post.
  • Built the Merchants Dashboard for Juspay Fuel, which caters to Hindustan Petroleum petrol pump merchants, helping them keep track of the transactions happening at the fuel stations, getting customized reports, integrating payment services with Payment Service Providers, and reviewing FSM agent performances inside the station.
  • Worked on improving the Juspay Logo interaction while processing payments on apps for customers using Juspay Express Checkout like Swiggy, BookMyShow, FoodPanda, Olacabs and many more.

Scholargraph

Product Designer

Sep 2016Mar 2017 · 6 mos · Bengaluru Area, India

  • ScholarGraph is a communicative platform that helps in discovering life at different colleges with the help of trust score algorithm, aided by machine learning to collect, collate and assign credibility to pieces of claimed information.
  • Actively maintained the portal over Google AppEngine and Google Cloud.
  • Worked on Google Polymer (Polymer is an open-source JavaScript library developed by Google, for building web applications using web components) to build a better User Interface and Experience for the ScholarGraph online portal.
  • During the duration of the internship, User Feedback was collected, and the UX was improved
  • Invision and Adobe Photoshop were used for creating the design prototypes.

Indian institute of technology, guwahati

Summer Research Intern

May 2016Jul 2016 · 2 mos · Guwahati Area, India

  • Worked on the Booksim2 simulator, to implement new Routing Algorithms and Prioritization
  • mechanisms that decrease the overall network latencies and give better performance compared to
  • conventional bus networks, and existing NoC algorithms for routing and prioritization.

Ultracash

UI Designer

Sep 2015Nov 2015 · 2 mos · Bangalore

  • Worked as a freelance UI/UX designer for the UI design of the Windows version of the UltraCash app.

Education

NIT Durgapur

Bachelor of Technology (B.Tech.) — Computer Science and Engineering

Jan 2013Jan 2017

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