Siddhartha Dayani

Design Manager

Mumbai, Maharashtra, India4 yrs 9 mos experience

Key Highlights

Led brand launches for Zudio and Episoft.
Expert in brand strategy and culturally relevant storytelling.
Experience across multiple industries including fashion and beauty.

Stackforce AI infers this person is a Brand Strategist with expertise in Fashion and FMCG industries.

Contact

Skills

Core Skills

Brand StrategyCreative DirectionBrand CommunicationCampaign Planning

Other Skills

Creative WritingCopywritingMarketing Campaign ManagementPlanningEditingMarketing StrategyClient servicingStrategyVideo EditingAdvertisingMarketingPublic RelationsMedia StrategyHospitalityEnglish

About

I work at the intersection of brand strategy, culture and communication. Over the last 5 years, I’ve worked across fashion, beauty, FMCG, fintech and lifestyle brands, helping shape brand narratives, launch brands in new markets, and build culturally relevant communication systems. I’ve led end-to-end brand thinking. From consumer insight and positioning to campaign planning, creative direction and narrative consistency — partnering closely with founders, marketing teams and creative partners. My experience spans both agency and brand-launch environments, including leading the India launch and narrative strategy for brands like Zudio and Episoft, and working on established names such as Maybelline, Plum Goodness, Dabur Vatika, Skybags, American Tourister, Sprite, Jameson and WishCare. I’m now looking to move in-house on the brand side, particularly with fashion or beauty brands, where I can own brand communication more deeply — building long-term brand meaning, not just campaigns. Strengths: Brand Strategy · Brand Communication · Campaign Planning · Consumer Insight · Creative Direction · Agency & Stakeholder Management · Culture-Led Storytelling

Experience

4 yrs 9 mos

Total Experience

1 yr 2 mos

Average Tenure

3 mos

Current Experience

Sparkt

Associate Creative Director

Jan 2026 – Present · 3 mos · Mumbai, Maharashtra, India

Creative WritingCopywritingBrand StrategyMarketing Campaign ManagementPlanningCreative Direction

Asiaville

Creative Strategy Head Mumbai

May 2025 – Jan 2026 · 8 mos · Mumbai, Maharashtra, India

Worked with Google and their Veo3 team to conceptualise, write and produce short-form microdramas designed for brands and production houses.
Developed scripted narrative formats tailored for digital-first audiences, aligning brand objectives with culturally relevant storytelling.
Partnered with brand and marketing teams to pitch in-house AI and tech solutions as scalable alternatives to traditional production for campaigns and launches.
Helped brands reimagine go-to-market communication through faster, cost-efficient, narrative-led content systems.
Acted as a strategic bridge between technology, creativity and brand goals, enabling rapid experimentation and iteration.

EditingMarketing StrategyCopywritingClient servicingCreative DirectionBrand Communication

Schbang

2 roles

Senior Creative Strategist

Promoted

Apr 2024 – Jul 2025 · 1 yr 3 mos

Led strategic planning and brand communication for beauty, FMCG, fashion and lifestyle brands.
Played a key role in brand launches, narrative definition and campaign strategy for Indian and international brands.
Acted as the strategic bridge between clients and creative teams, ensuring work aligned with brand objectives and long-term positioning.
Contributed to integrated campaigns spanning digital, creators and content ecosystems.

CopywritingMarketing StrategyStrategyVideo EditingAdvertisingBrand Strategy+1

Creative Strategist

Oct 2022 – Apr 2024 · 1 yr 6 mos

Famous innovations

Planning and Strategy

Feb 2022 – Oct 2022 · 8 mos · Mumbai, Maharashtra, India

Played a key role in the launch of Zudio, contributing to brand narrative, communication tone and culturally relevant storytelling during its early market entry.
Helped shape mass-fashion communication that balanced affordability with aspiration, ensuring relatability at scale.
Worked on launch-phase content and amplification strategies to establish Zudio as a distinct, youth-forward brand in the Indian fashion landscape.

Associated broadcasting co. pvt ltd (tv9)

Journalist and Anchor(English)

Feb 2021 – Sep 2021 · 7 mos · Delhi, India

Dineout

Product Marketing Intern

Nov 2020 – Feb 2021 · 3 mos · Noida, Uttar Pradesh, India

Times internet

Entertainment journalist

Jul 2020 – Sep 2020 · 2 mos · Mumbai

ENTERTAINMENT JOURNALIST FOR THE VIDEO TEAM:
Made and edited videos for the team throughout the internship. Other than editing, I also wrote the Voiceovers, synopsis, and headline. Got to voice the videos as well before making them live