Jul 2019 – Apr 2021 · 1 yr 9 mos

Oct 2018 – Jul 2019 · 9 mos

• Delivered 120% YoY Revenue growth, managing marquee Mobile Phone brands worth INR 1500Cr+.
• Onboarded holdout brands, negotiating terms of trade, aligning stakeholders such as Operations, Finance and legal in both companies
• Negotiated industry leading terms of trade, by eliminating inefficiencies in operations and finance processes, Earning trust of vendor to invest in our relationship
• Cracked several exclusive deals with vendors, delivering customers unique selection and exciting prices
• Created processes with vendors to streamline operations, payments and recoveries, delivering a free cash flow improvement of INR 60MM

Jan 2018 – Sep 2018 · 8 mos

Feb 2016 – Jan 2018 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Delivered 80% YoY revenue growth while managing INR 800Cr+ categories in personal computing. Responsible for PnL, driving selection, profitability and availability and customer experience.
• Launched multiple categories such as Monitors, Desktops, Gaming onboarding industry leading brands and selection, driving visibility and managing promotions
• Drove operational excellence by eliminating/reducing PnL draining activities such as Customer returns, Seller/Customer abuse
• Programmatically drove improvements in price competitiveness for all of consumer electronics

Apr 2014 – Feb 2016 · 1 yr 10 mos

• Key Highlights:-
• Handled all 26 National Accounts across formats such as Cash & Carry, Hyper, Super and Specialty
• Delivered a growth of 42% in Year 2014-15 over previous year, handling a business of about 30 Cr INR through approx. 14K modern format stores
• Responsible for on-boarding, performance evaluation and appraisals of a team of 7 Key Account Managers, and 12 Area Executives
• Designed schemes for all accounts basis clientele and consumer/customer requirements
• Registered a growth of 18% in fill rates through interventions of system and processes
• Driven listing of all categories across accounts to deliver 30% increase in listings and corresponding increase in share of shelf and market share
• Responsible for implementing tactical inputs in the form of merchandising solutions and promotions
• Negotiated best rates for end caps and floor stacks in all hyper and C&C stores
• Implemented Category Captaincy in C&C stores to drive sales of overall notebook industry
• Developed training programs for CC, BDA and O&I Teams of C&C

Jun 2013 – Mar 2014 · 9 mos

• Key Highlights:
• Responsible for trade marketing and distribution of ITC foods products; part of the flagship AUT program (Management Trainee) of ITC Ltd.
• Handled a team of 6 sales professionals and 37 distributors.
• Developed a branch level roll out of Sub Stockist Model to improve servicing of low pop group markets. Detailed beat wise routes were designed for 67 rural salesman across M.P. to maximize operational efficiency
• Implemented business systems and processes dashboard. Branch consistently finished in top 5 position at an All India level in Branch Dashboard.

Apr 2012 – Jun 2012 · 2 mos · Mumbai Area, India

• Defined a roadmap for an entry segment product to increase institutional sales
• Interacted with several stakeholders involved in the decision making process of paint selection in institutional sales
• Conducted FGDs and in-depth interviews to establish prevalent product usage and consumer requirements
• Recommended actionable strategies and implemented pilot test to analyse the outcome of suggestions

Jul 2011 – Apr 2013 · 1 yr 9 mos · Indore Area, India

• Successfully achieved summer placements for a batch of 450 and Got 15 new recruiters on campus
• Established relationship with decision makers in companies through company visits and attending various conferences

Aug 2010 – Jun 2011 · 10 mos · New Delhi Area, India

• I was responsible for collecting data (from sources such as government websites, industry associations, and company documents), analysing information, and culling out insights. I also conducted open-ended interviews with industry stakeholders (company executives, subject matter experts, association personnel) to gather their perspectives on various market dynamics and trends.
• During my stay at TSC, work has spanned business proposition analysis (including industry/market studies), competitive analysis, and best practices assessment. I had worked for clients across industry sectors such as Oil & Gas, Construction, Energy, Foodservice, and Consulting

Jun 2009 – Aug 2009 · 2 mos · Mumbai Area, India