Sep 2024 – Jul 2025 · 10 mos · Toronto, Ontario, Canada

• Develop and implement multi-platform marketing strategies (Facebook, Instagram, LinkedIn, TikTok, Pinterest) tailored to the goals of 40+ clients, ensuring strong audience engagement and community interaction
• Manage and optimize paid social media campaigns with a ~$100,000/month budget, providing detailed performance reports and insights to clients, driving revenue growth and fostering long-term client relationships
• Lead cross-functional collaboration between design, content, and digital teams to execute integrated marketing campaigns across social media, email, influencer partnerships, and PR

Feb 2024 – Sep 2024 · 7 mos · Toronto, Ontario, Canada · On-site

• Developed and implemented digital strategies for branding and business growth, achieving ~170% QoQ website traffic growth and a 125% increase in online sales
• Spearheaded social media, event marketing, influencer marketing, PR, and email marketing campaigns to boost brand recall, engagement, and audience growth
• Monitored and analyzed social media performance metrics, adjusting strategies to optimize engagement and drive results

Nov 2023 – Sep 2024 · 10 mos · Toronto, Ontario, Canada · On-site

• - Efficiently manage and supervise front-of-house operations, ensuring strict adherence to company policies and consistently delivering exceptional service by managing inventory, budgets, supplies, and cash

Oct 2023 – Nov 2023 · 1 mo · Toronto, Ontario, Canada

• - Promote and position immigration services to attract and engage prospective clients through targeted marketing and sales strategies

Apr 2023 – Sep 2023 · 5 mos · Delhi, India

• - Write accurate and well-supported fact-check articles after verifying sources, statistics, quotes, and data of various topics and claims with the help of online tools and the Facebook console

Dec 2021 – Apr 2023 · 1 yr 4 mos · India

• Conceptualized and executed B2B LinkedIn marketing campaigns, resulting in a 123% growth in followers and a 118% increase in engagement rate on the platform with a <30 million followers base
• Analyzed social media performance metrics including LinkedIn Ads to optimize content strategy, leading to a phenomenal 145% increase in reach and about 130% improvement in website traffic for published articles
• Collaborated with multinational brands such as Adidas, Dove, and 100 Pipers Glassware for LinkedIn promotions, driving brand visibility and engagement on the platform

Aug 2020 – Dec 2021 · 1 yr 4 mos · New Delhi, Delhi, India

• Strategized and managed social media campaigns for various events, resulting in increased audience engagement metrics, demonstrating a good understanding of marketing tactics and advertising
• Created interactive Twitter polls, quizzes, and Instagram stories, driving an 8% increase in follower growth
• Analyzed monthly performance statistics and user data to refine digital strategies, resulting in ≈13% increase in overall engagement and about 16% improvement in content reach

Jun 2020 – Aug 2020 · 2 mos · Noida, Uttar Pradesh, India

• Maintained an ad budget of approximately $50,000 with a consistent ROAS of >5x while executing ad campaigns, resulting in a profitable business for my clients
• Worked closely with clients like Liberty, and Gipsy, and created various online contests/influencer campaigns to retain followers and increase customer engagement

May 2020 – Jun 2020 · 1 mo

• Conducted interviews and wrote, as well as proofread, blogs, social media posts, website copy and articles
• Gained immense knowledge of WordPress and formatted articles, blogs and webpages with HTML, photos and infographics