Apr 2022 – Present · 4 yrs 1 mo · India

Dec 2020 – Mar 2022 · 1 yr 3 mos

• Plan and conduct User Research and Competitor Analysis
• Created User Stories, Personas, and Storyboards
• Created detailed sitemaps and wireframes that represented the information architecture and provided a clear overview of the application's content and functionality.
• Conducted extensive research and analysis to understand user needs, pain points, and preferences, incorporating insights into the design process to create effective and user-friendly solutions
• Developed wireframes, prototypes, and high-fidelity designs that reflected the brand's personality and communicated its value proposition to users
• Worked collaboratively with cross-functional teams, including product managers, developers, and marketing teams, to ensure that the UI/UX design was aligned with business requirements and timelines
• Collaborate effectively with cross-functional teams and stakeholders to deliver successful design projects. Skilled in communicating design ideas and concepts, providing and receiving feedback, and facilitating design workshops.

Jun 2018 – Nov 2020 · 2 yrs 5 mos

• A proven track record for designing competitive mobile (native & hybrid), web and responsive solutions.
• Producing high-quality UX design solutions through inception until Production
• Tools & aids - Wireframes, visual & graphic designs, flow diagrams, storyboards, site maps, prototypes, and user-system interaction, Sketch, Invision, Adobe Creative Suite.
• Investigating user experience design requirements for the current suite of digital assets.
• Conceptualizing & developing a comprehensive UI/UX design strategy for the brand.
• Project Case Studies, Audits, and Heuristic Evaluations
• A constant zeal to collaborate, challenge, learn, innovate and creating impactful solutions.

May 2015 – May 2018 · 3 yrs · Pune, Maharashtra, India

• Over 3 years in TCS, I worked on various artifacts and responsibilities
• Translated concepts into User Flows, Wireframes, mockups, and prototypes that lead to intuitive user experiences.
• Played a key role in bringing clients' product visions to life by conducting research, ideating, sketching, prototyping, and user-testing digital product experiences.
• Designed and delivered wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces.
• Made strategic design and user-experience decisions related to core, and new, functions and features.
• Created Hi-Fi Prototypes and Wireframes
• Conducted research and analysis to determine the information architecture for web and mobile applications, defining the structure, hierarchy, and flow of content to ensure optimal user experience and engagement.
• Take a user-centred design approach and rapidly test and iterated the designs.
• Produced high-quality UX design solutions through inception until Production & developed a comprehensive UI/UX design strategy for the brand.

Sep 2014 – Feb 2015 · 5 mos · Bangalore

• During my post-graduate studies, I completed an internship project called "Benekit," a comprehensive web and mobile application designed to help freelance and self-employed individuals manage their health insurance, tax filings, finances, and retirement planning.
• I collaborated with a team of developers and designers to create a user-friendly interface that streamlined these complex tasks, making them accessible and manageable for users. Through user research and testing, we refined the application to ensure that it met the needs and preferences of our target audience. As a result of our efforts, the application was well-received by users and received positive feedback from industry experts.
• The experience of working on the "Benekit" project gave me valuable experience in project management, team collaboration, user-centered design, and technical development skills that I have continued to apply in my career.
• Created User Stories, Personas, and Storyboards
• Determine Information Architecture and create sitemaps
• Created Hi-Fi Prototypes and Wireframes
• Conceptualise & developed a comprehensive UI/UX design strategy for the brand.
• Also designed Google Ad words and Online Web Creatives for Facebook, LinkedIn, Pinterest, Youtube ,Twitter & Instagram creatives.

Jun 2014 – Jul 2014 · 1 mo · Bangalore, India

• Worked as a Graphic Designer for creating Newspaper, Online, E-mailer Ads,
• Also worked with creative team on Teaser for BOSCH product launch.

Jun 2012 – Dec 2012 · 6 mos · Chandigarh Area, India

• Illustrator for Game Design Project

Jun 2010 – Jul 2010 · 1 mo · Chandigarh (U.T.)

• As a Summer Classes Instructor for Textile Designing in the Department of Public Institution, I was responsible for teaching students the fundamentals of textile design, including colour theory, pattern design, fabric printing, and weaving techniques. I was involve planning and delivering engaging and informative lectures, demonstrations, and practical workshops to help students develop their skills and creativity in the field of textile design.

Jun 2008 – Jun 2012 · 4 yrs · Panchkula, Haryana

• Around 4 years of freelance experience @ Bama Academy as a Art Instructor.Demonstrated expertise in teaching fundamental principles of art to students of all ages, using a variety of art mediums, including
• Poster paints, Watercolors, colour and graphite pencils, charcoal, pastels, glass colour, pen works, and crafts.
• Skilled in developing and delivering art lessons that cater to the diverse needs and interests of students while promoting creativity and self-expression. Able to create a positive and engaging learning environment that encourages students to explore and develop their artistic abilities. Committed to fostering a lifelong appreciation for the arts among students.
• Worked cooperatively with staff to best meet the educational needs of the student strength.
• Modified instruction for student not performing appropriately with grade level material.
• Provides student feedback throughout the Vacations.
• Gets student involved in the art activities by providing opportunities for participation.