Pryansh Sethi

Digital Marketing Specialist

New Delhi, Delhi, India4 yrs 8 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Drove 10x growth in social media followers in one year.
Led creative strategy for major marketing campaigns.
Produced engaging content for top real estate brands.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Content Creation and Social Media Strategy.

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Skills

Core Skills

Creative WritingMarketingCopywritingContent Creation

Other Skills

Creative StrategyGenAIMLLLMSocial Media MarketingCampaign ManagementMarket ResearchSEOContent WritingGhostwritingProofreadingEditingResearch SkillsManagementSocial Media

About

Creative design, strategic thinking and campaign development with a strong interest in tech, AI and food industries. With 4+ years of experience across marketing strategy, campaign management and content creation, I love building things that resonate with people.

Experience

4 yrs 8 mos

Total Experience

1 yr 6 mos

Average Tenure

2 yrs 3 mos

Current Experience

Zomato

Creative Copywriter

Feb 2024 – Present · 2 yrs 3 mos · Gurugram, Haryana, India · On-site

Leading content and creative strategy for the Central Logistics Marketing
Handling planning and testing of GenAI, ML and LLM projects
Scripted engaging ad films and campaigns for central marketing
Drove 10x growth for zomatodeliverypartners social channels (from 30K followers to 420K+ in 12 months)
Collaborated with production & direction teams for 20+ ad campaigns

Content CreationCreative StrategyGenAIMLLLMCreative Writing+1

Cog culture

Copywriter

Sep 2023 – Feb 2024 · 5 mos · Gurugram, Haryana, India · On-site

Delivered 10+ campaigns for leading real estate brands (DLF, Emaar)
Produced 50+ dynamic topical posts with CTA-driven captions
Developed several video ad brand scripts

Campaign ManagementContent CreationCopywritingMarketing

Shardings

Creative Writer

Sep 2021 – Sep 2023 · 2 yrs · Singapore · Remote

Wrote copies for 200+ posts, 17 blogs for web content and reached 500k+ impressions for Twitter, 87% growth in followers of Instagram and an increased organic LinkedIn growth.
Collaborated with design team to brainstorm catchy topics, stories and ads which resulted in an increase website traffic.
Contributed in establishing the brand image
Delivered data-induced content for Pitch Decks and presentations.
Reviewed and redesigned website material & handbook elements

Social Media MarketingMarket ResearchCreative WritingContent Creation

The millennial luxury

Freelance Writer

Jan 2021 – Aug 2021 · 7 mos · New Delhi

Drafted blogs for fashion topics and luxury brands.
Reviewed and proofread content to eliminate plagiarism.
Researched about the use-cases of Artificial Intelligence and Augmented Reality into luxury brands.
Optimized content for SEO

SEOContent WritingCopywriting