Apr 2022 – Dec 2022 · 8 mos · Mumbai, Maharashtra

• FunEmployed - As in, writing reviews, learning music, travelling, running, cycling, strength training and swimming.

Oct 2020 – Mar 2022 · 1 yr 5 mos · Mumbai, Maharashtra, India

• I was an integral part of the core team that launched a Global Product in India.
• As a Musicologist, my job involved analysis and quality assurance of functions and features of the music-related aspect of the app.

Jan 2016 – Jul 2019 · 3 yrs 6 mos · Mumbai Area, India

• I managed the daily programming strategy at Saavn including curating and maintaining a substantial number of varied playlists in Indian languages.
• As a music enthusiast, I stayed on top of new music programming for all major Indian languages. I worked with the product, data, brand, content, marketing and audience experience teams, ideate and implement ideas to improve listening experiences.

Jan 2014 – Dec 2015 · 1 yr 11 mos · Mumbai

• My job involved developing brand integration ideas on the news channel and the business channel
• of Times Television and integrating client’s communication in television content.

May 2013 – Sep 2014 · 1 yr 4 mos

• I was a consultant ideating and writing content, primarily for social media campaigns.
• During this stint, I had created promotional content, provided creative direction and moderated Social media campaigns for Sony Music South during big Tamil movie audio releases.
• I had conceptualised and managed social media content for AVM Productions as well.

Oct 2007 – Mar 2012 · 4 yrs 5 mos

• I was the Regional head for Team Creative services on Radio Mirchi where I was responsible for driving sales with innovative client solutions on radio. In this role I had worked on brand solutions across diverse industries - telecom, entertainment , media , FMCG, Banking and financial.

Apr 2006 – Apr 2007 · 1 yr

• Creative consultant for O&M Dakshin where I worked on the South Indian campaigns for Limca, Closeup, Vodafone to name a few.

Apr 2004 – Sep 2007 · 3 yrs 5 mos

• As a Creative consultant with Lingo, I supervised the scripting, production and voice casting of television commercials, radio commercials, jingles in various Indian languages for various brands viz. Vim, Pepsodent, Brookebond, Idea cellular, Hamam.

Nov 2000 – Jan 2004 · 3 yrs 2 mos

• As a freelance production executive, I was in-charge of budgeting, production and filming of various television commercials with film-makers like Abhinay Deo and Priyadarshan and feature films with Yashraj Films, Bobby bedi and NFDC.
• Assistant director on location and Production co-ordinator in India for the documentary 'Tsunami: 7 Hours on Boxing Day' telecast on BBC1 to mark the first anniversary of the Tsunami.
• Worked as a freelance content developer for (the now defunct) dhadkan.com - a website for music lovers. I was in-charge of the carnatic music division

Jan 2000 – Oct 2000 · 9 mos

• Worked as an assistant director to Abhijeet Chaudhuri (Dadu) and Arjun Gourisaria on several television commercials - Amul ghee, Lifebuoy, Cadbury's Perk, Ambuja Cement, to name a few.

Apr 1997 – Nov 1999 · 2 yrs 7 mos

• Worked with film-makers Bharatbala and Kanika on the music album Vande Mataram with A.R.Rahman, Jai Jai Mataram and Jan Gan Man; supervised the production of the music videos in these albums ; Ideated concepts for short films for the 50th year of India's Independence and directed them.

Jun 1995 – Mar 1997 · 1 yr 9 mos

• Started as an assistant director on Gameshows and television serials, moved on to direct several episodes of the game shows 'Surf Dhamaka' and the couples' game show 'Nee paadhi Naan paadhi'