Tirthankar Sundaram

VP of Engineering

Mumbai, India20 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led Project Neo, redefining digital wholesale banking.
  • Achieved 5X ROI through strategic initiatives.
  • CFA charterholder with a focus on banking and technology.
Stackforce AI infers this person is a Fintech expert with a strong focus on banking strategy and digital transformation.

Contact

Skills

Core Skills

Asset And Liability ManagementTreasury ManagementDigital TransformationProduct ManagementCustomer AcquisitionStrategic PlanningRetail BankingBusiness StrategyCustomer ValueInvestment Product ManagementSales GovernancePrivate Banking Strategy

Other Skills

Strategic Business InitiativesAnalytical SkillsSenior Stakeholder ManagementP&L ManagementBanking & Financial ServicesPresentation SkillsDesign ThinkingGlobal Cross-Functional Team LeadershipInvestment AdvisoryDigital StrategyPaymentsManagementMarket ResearchCross Selling

About

I am a banking strategist with over 20 years of experience across treasury, wholesale and retail banking, operating at the intersection of balance sheet strategy, transaction banking and digital transformation. My work is anchored in a simple belief: ๐Ÿ‘‰ ๐˜›๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ข๐˜ญ๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜ด๐˜ฉ๐˜ฆ๐˜ฆ๐˜ต ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ฎ๐˜ฐ๐˜ฅ๐˜ฆ๐˜ญ. Across my career with Axis Bank, HSBC, Deutsche Bank and ICICI, I have focused on building and scaling businesses by aligning product, treasury and distributionโ€”rather than optimising them in silos. At Axis Bank, I have led initiatives spanning ALM, liquidity and deposit strategy, as well as large-scale digital transformation programs. I spearheaded Project Neo, building one of Indiaโ€™s leading wholesale banking platforms, delivering 5X ROI while shaping API-led and embedded banking capabilities. My experience also spans credit cards digitisation (driving 6X acquisition growth), ecosystem partnerships and scaling both retail and wholesale franchises. Increasingly, my focus is on: Reframing transaction banking as a ๐—ฏ๐—ฎ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜€๐—ต๐—ฒ๐—ฒ๐˜ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ถ๐—พ๐˜‚๐—ถ๐—ฑ๐—ถ๐˜๐˜† ๐—ฒ๐—ป๐—ด๐—ถ๐—ป๐—ฒ Embedding ๐—™๐—ง๐—ฃ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ถ๐—พ๐˜‚๐—ถ๐—ฑ๐—ถ๐˜๐˜† ๐˜€๐—ถ๐—ด๐—ป๐—ฎ๐—น๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป Exploring how ๐—”๐—œ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ผ๐—ธ๐—ฒ๐—ป๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป can reshape treasury and funding models I am particularly interested in how banks can move: ๐Ÿ‘‰ from ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜-๐—น๐—ฒ๐—ฑ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต โ†’ ๐˜๐—ผ ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป And how technology can enable: ๐Ÿ‘‰ ๐—ฟ๐—ฒ๐—ฎ๐—น-๐˜๐—ถ๐—บ๐—ฒ, ๐—ฎ๐—ฑ๐—ฎ๐—ฝ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฏ๐—ฎ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜€๐—ต๐—ฒ๐—ฒ๐˜ ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐—ถ๐—ป๐—ด I enjoy working with senior stakeholders to translate strategy into execution, and building teams that can operate across business, technology and treasury. A CFA charterholder, I continue to invest in learning and mentoring, with a keen interest in the evolving intersection of banking, technology and financial infrastructure. Outside of work, I remain curious about how global models can be adapted for India, and how emerging constructsโ€”across AI, digital assets and transaction bankingโ€”can reshape the future of financial services. ๐™‘๐™ž๐™š๐™ฌ๐™จ ๐™–๐™ง๐™š ๐™ฅ๐™š๐™ง๐™จ๐™ค๐™ฃ๐™–๐™ก ๐™–๐™ฃ๐™™ ๐™™๐™ค ๐™ฃ๐™ค๐™ฉ ๐™ง๐™š๐™›๐™ก๐™š๐™˜๐™ฉ ๐™ฉ๐™๐™ค๐™จ๐™š ๐™ค๐™› ๐™ข๐™ฎ ๐™š๐™ข๐™ฅ๐™ก๐™ค๐™ฎ๐™š๐™ง.

Experience

20 yrs 7 mos
Total Experience
5 yrs 1 mo
Average Tenure
12 yrs 3 mos
Current Experience

Axis bank

4 roles

Head โ€“ Deposits and Analytics, Treasury ALM

May 2024 โ€“ Present ยท 1 yr 11 mos

  • Drive funding-side balance sheet optimisation for a ~$180bn balance sheet, with responsibility for deposit pricing, portfolio mix and liquidity behaviour across retail and wholesale liabilities.
  • Lead the Deposits Desk, managing pricing strategy and mix across short-term vs long-term, callable vs non-callable and fixed vs floating structures, with a focus on optimising funding cost, stability and liquidity value.
  • Play a key role in shaping and presenting the Treasury view at ALCO, contributing to discussions on funding composition, deposit betas, interest rate positioning and forward balance sheet outlook.
  • Own the bankโ€™s Funds Transfer Pricing (FTP) framework and internal benchmark architecture, aligning funding costs with asset origination, product strategy and NII outcomes.
  • Oversee LCR and NSFR analytics and support regulatory engagement on liquidity risk, stress testing methodologies and supervisory interactions.
  • Partner with Product, Finance and Risk teams to embed liquidity and funding considerations into business strategy, strengthening alignment between balance sheet objectives and front-line decisioning.
Strategic Business InitiativesAnalytical SkillsSenior Stakeholder ManagementP&L ManagementAsset and Liability ManagementTreasury Management

Head - Wholesale Banking Digital & Business Strategy, Wholesale Banking Products

Promoted

Jun 2020 โ€“ May 2024 ยท 3 yrs 11 mos

  • Managed key strategic initiatives to ensure products were 'Fit for Market' and 'Fit for Growth,' achieving product penetration, market share growth, and profitability.
  • Led the most significant transformation initiative within the wholesale bank, closely monitored by the Axis Bank board. As the leader of Project Neo, I spearheaded the effort to align with Axis Bankโ€™s strategy to become the best Digital Wholesale Bank in India. Project Neo has redefined the digital landscape of wholesale banking platforms, evidenced by high customer uptake and international awards for innovation and solutioning. Oversaw the Bank's digital assets, ecosystem plays, and partnerships leveraging connected banking. Our leadership in APIs has enabled us to outpace competitors and achieve global firsts in banking.
  • The Neo suite of products includes APIs (neo APIs and Axis neo Connect), distinct internet banking, and mobile apps for large corporates (neo for Corporates) and SMEs (neo for Business), along with a proprietary framework for extending banking into third-party platforms.
Strategic Business InitiativesBanking & Financial ServicesProduct ManagementPresentation SkillsDigital TransformationDesign Thinking+4

Head - Digital, Credit Cards

May 2017 โ€“ May 2020 ยท 3 yrs

  • Led the digital proposition across retail and affluent credit cards, tech-based salesforce enablements and mainstreaming new & innovative technologies focused on seamless new customer onboarding. Managed the digital and voice channels for credit cards acquisition, both for internal channels as well as marketplaces and digital affiliates.
  • Conceived and delivered customer journeys and worked with technology partners on agile development.
  • Grew cards acquisition 4-fold and lowered unit acquisition costs by two-thirds, with over 60% of customer requests addresses through STP journeys.
Banking & Financial ServicesProduct ManagementDigital TransformationDesign ThinkingCustomer Acquisition

Head - Retail Banking Strategy

Dec 2013 โ€“ Jul 2017 ยท 3 yrs 7 mos

  • Leadership of medium-term strategic planning and execution oversight for the retail bank
  • Leadership of annual operating plans on network expansion, revenue and cost planning and resource budgeting along with progress tracking and design of required interventions to ensure goal achievement
  • Thought leadership for the retail bank along with managing the Bankโ€™s representation in media interactions, award nominations, investor and analyst meetings
Strategic Business InitiativesBanking & Financial ServicesPresentation SkillsSenior Stakeholder ManagementP&L ManagementStrategic Planning+1

Hsbc retail banking and wealth management

2 roles

Vice President - Global Advance (HSBC's global emerging affluent proposition)

Promoted

Nov 2010 โ€“ Dec 2013 ยท 3 yrs 1 mo ยท Mumbai Area, India

  • Strategy development for augmenting business growth and meeting profitability targets for HSBC Advance and Personal Banking propositions representing 80% of the customers and 50% of the book
  • Contributed significantly in developing โ€˜voice of customerโ€™ initiatives and championing the โ€˜Treat Customer Fairlyโ€™ initiatives of the Bank
  • Country lead for Intra Group Sales as well as developing the Priority Sector Lending and financial inclusion strategy for the retail bank.
  • Turnaround the segment profitability through enhanced portfolio quality and increased revenue per customer.
Strategic Business InitiativesBanking & Financial ServicesProduct ManagementPresentation SkillsGlobal Cross-Functional Team LeadershipCustomer Value+3

Vice President - Investment Product and Channel Management

Feb 2010 โ€“ Oct 2010 ยท 8 mos ยท Mumbai Area, India

  • Accountable for positioning, strategizing, planning, monitoring and evaluating sales results & productivity levels and driving sales of Investment products for a 300 member strong relationship management force.
  • Managing relationships with Asset Management Companies as well as cross-sell of retail broking and lending against investments.
Banking & Financial ServicesProduct ManagementAnalytical SkillsInvestment Product Management

Deutsche bank, private and business clients

2 roles

Product Manager - Investments

Aug 2008 โ€“ Jan 2010 ยท 1 yr 5 mos

  • Gained sound exposure across products in providing cutting-edge advisory services regarding Mutual funds, PMS, Structured Products and Alternative Investments.
  • Product lead on the client and operations modules for the Wealth Management System.
  • Developed the Quant model in association with CRISIL for quantitative evaluation of Mutual Fund schemes, which served as the basis for all product recommendations.
  • Development of 5 Model Portfolios across risk profiles with consistent and significant outperformance against benchmarks.
  • Instrumental in the introduction of sales of Corporate Bonds and direct selling of NBFC products.
Banking & Financial ServicesProduct ManagementAnalytical SkillsBusiness Strategy

Business Strategy & Distribution Services

Nov 2007 โ€“ Jul 2008 ยท 8 mos

  • Key player in analysis, development, and implementation of strategic business plans & policies, ensuring organizational growth and targeting maximum profitability & cost effectiveness.
  • Played a key role in development of the Sales Governance Manual defining the complete sales process in line with organizational strategy as well as compliance and regulatory requirements.
  • Introduced Balanced Scorecard for performance evaluation with clearly defined objectives and transparent evaluation.
Strategic Business InitiativesBanking & Financial ServicesPresentation SkillsAnalytical SkillsP&L ManagementBusiness Strategy+1

Icici bank

Private Banking Strategy

May 2005 โ€“ Nov 2007 ยท 2 yrs 6 mos ยท Mumbai Metropolitan Region

  • Managed the product and service proposition strategy for various sub-segments within Private Banking
  • Creation of channel strategy to support the achievement of overall revenue budgets
  • Developed the bases for segmentation, and the repositioning and branding strategy for โ€œICICI Bank Wealth Managementโ€
  • Credited for designing the course material for a 6-month course on Private Banking being used in 26 B schools across the country
  • Played a pivotal role in conceptualising and implementing the Wealth Management Academy aimed at in-house training of Relationship Managers, thereby reducing the time to job - the 21 day program trained more than 350 RMs in the first year
  • Successfully introduced the virtual relationship management model
Strategic Business InitiativesBanking & Financial ServicesPresentation SkillsCustomer ValueP&L ManagementPrivate Banking Strategy

Hindustan lever limited

Summer Trainee

Apr 2004 โ€“ May 2004 ยท 1 mo ยท Bengaluru, Karnataka, India

  • Worked with the Food & Beverages team on the Lipton and Kissan brands.

Tata institute of fundamental research

Summer Trainee

Dec 2001 โ€“ Feb 2002 ยท 2 mos

  • Worked on developing a software on the remote monitoring of telephone exchanges.

Education

Indian Institute of Management, Lucknow

PGDM โ€” Finance & Marketing

Jan 2003 โ€“ Jan 2005

Indian Institute of Management Ahmedabad

Management Development Programs

Jan 2011 โ€“ Jan 2012

West Bengal University of Technology, Kolkata

B Tech โ€” Information Technology

Jan 1999 โ€“ Jan 2003

Patha Bhavan

Higher Secondary โ€” Science

Jan 1997 โ€“ Jan 1999

Hartley's High School

Jan 1988 โ€“ Jan 1997

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