Ajay Kedia

Business Development Executive

Seattle, Washington, United States9 yrs 4 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • 10+ years of experience in technology and engineering.
  • Expertise in bridging technical and business strategies.
  • Proven track record in building scalable systems.
Stackforce AI infers this person is a SaaS and Fintech expert with strong capabilities in software engineering and business integration.

Contact

Skills

Core Skills

Api IntegrationsAd Tech OptimizationFraud DetectionCloud ApplicationsAgile MethodologiesSoftware Engineering PrinciplesMachine LearningData AnalysisFinancial PlatformsLarge-scale Application DesignBackend SystemsData AnalyticsSoftware DevelopmentData Processing

Other Skills

AI-driven automationReactReduxTypeScriptJavaScriptPythonHackPHPC/C++cloud technologiesanti-abuse systemssecure APIsmicroservicestest-driven developmentversion control

About

I’m a technology professional with 10+ years of combined experience—5+ years as a Software Engineer and close to 6 years as a Business Engineer—building scalable systems, solving complex business challenges, and delivering high-impact solutions across diverse industries. My career blends deep technical engineering with business strategy, allowing me to design solutions that are not only well-architected but also aligned with real business outcomes. I’ve developed and maintained close to 1M lines of production-grade code, and worked closely with cross-functional teams to ensure smooth delivery from idea to execution. My Business Engineering background includes: 1. Building end-to-end technical solutions that solve business and product challenges 2. Partnering with cross-functional teams—Product, Operations, Sales, and Engineering 3. Driving technical integration strategies for business partners 4. Translating complex business problems into scalable system architectures 5. Influencing product roadmaps using partner feedback and business insights 6. Managing stakeholders, onboarding partners, improving workflows, and ensuring adoption 7. Writing production-quality code while balancing business impact and technical excellence This role strengthened my ability to bridge the gap between technical engineering, business needs, and long-term strategy—a skill set I bring to every team I work with. I have strong hands-on experience with technology: Languages: Java, Python, PHP, C++, SQL, C#, Node.js Databases: MySQL, PostgreSQL, MongoDB, Cassandra, Sybase, Elasticsearch, Vertica Cloud & DevOps: AWS, Docker, Kubernetes, Jenkins, Kafka, Zookeeper, Kibana Frameworks & Systems: SpringMVC, Android, Big Data (Hadoop, Spark, Hive), Web Services ML & AI: Regression models, XGBoost, Random Forest, PCA, NLP, TensorFlow, CNN/RNN, GANs Statistics: Probability, Bayesian inference, forecasting, hypothesis testing What I Believe: Great software is built through collaboration—between customers, users, partners, and technologists. Clear communication, thoughtful architecture, and empathy for user needs are at the core of every solution I deliver.

Experience

9 yrs 4 mos
Total Experience
1 yr 10 mos
Average Tenure
6 yrs 2 mos
Current Experience

Meta

Business Engineer

Mar 2020Present · 6 yrs 2 mos · Seattle, Washington, United States · On-site

  • As a Business Engineer at Meta, I bridge technology and business strategy to deliver scalable, data-driven solutions for partners across Facebook, Instagram, and Meta’s platform ecosystem. I specialize in API integrations, ad tech optimization, and AI-driven automation that enhance client performance and accelerate business growth.
  • Key Responsibilities & Impact:
  • 1. Lead real-time technical troubleshooting, API debugging, and integration support for Facebook and Instagram ads.
  • 2. Conduct code reviews and architecture assessments to ensure performance, scalability, and seamless partner integration with Meta’s technologies.
  • 3.Collaborate with Product, Engineering, and Partnership teams to improve APIs, SDKs, and developer tools based on partner feedback and emerging business needs.
  • 4. Influence Meta’s product roadmap by aligning client challenges with strategic and technical enhancements.
  • 5. Drive GenAI initiatives for WhatsApp, Instagram, and Messenger—improving automation, user engagement, and business insights.
  • 6. Build and optimize solutions using React, Redux, TypeScript, JavaScript, Python, Hack, PHP, C/C++, Ruby, Java, and cloud technologies in Unix/Linux environments.
  • By combining technical leadership with business insight, I help partners unlock the full potential of Meta’s platforms—boosting performance, innovation, and long-term value for both clients and Meta.
API integrationsad tech optimizationAI-driven automationReactReduxTypeScript+6

Proofpoint

Senior Software Engineer

Jul 2019Mar 2020 · 8 mos · Broomfield, Colorado, United States

  • Proofpoint is a leading enterprise security company specializing in cloud-based solutions for email protection, data loss prevention, threat intelligence, and digital risk management. As a Software Engineer, I contributed to building and enhancing world-class fraud detection systems and secure messaging services designed for scalability, reliability, and performance across global enterprise environments.
  • Key Responsibilities & Impact:
  • 1. Designed, developed, and maintained fraud detection and anti-abuse systems for email and messaging platforms, safeguarding enterprise clients from phishing, spam, and malicious activity.
  • 2. Collaborated cross-functionally with Security, Data Science, and Infrastructure teams to deliver high-performance, scalable cloud applications supporting millions of transactions daily.
  • 3. Implemented secure APIs, microservices, and distributed system components using modern programming frameworks and cloud technologies.
  • 4. Optimized system performance and data processing pipelines for real-time detection, alerting, and mitigation of security threats.
  • 5. Participated in code reviews, design discussions, and performance tuning, ensuring adherence to best practices in security, scalability, and maintainability.
  • 6. Contributed to continuous integration and deployment pipelines, improving development efficiency and product release cycles.
  • Through this role, I strengthened my expertise in cloud infrastructure, distributed systems, cybersecurity, and large-scale application design, while helping enterprises stay secure in a rapidly evolving digital landscape.
fraud detectionanti-abuse systemssecure APIsmicroservicescloud technologiescloud applications

University of colorado boulder

Teaching Assistant

Aug 2018Jan 2019 · 5 mos · Boulder, Colorado

  • As a Teaching Assistant for Software Development Methods and Tools (CSCI 3308), I supported both instruction and applied learning in full-stack software engineering, emphasizing Agile methodologies, test-driven development (TDD), and collaborative project work.
  • Key Responsibilities & Impact:
  • 1. Assisted in teaching software engineering principles, Agile workflows, and modern development tools to undergraduate students.
  • 2. Led office hours, lab sessions, and exam evaluations, providing hands-on guidance in debugging, version control, and system design.
  • 3. Graded assignments, code reviews, and technical interviews to assess comprehension and practical proficiency.
  • 4. Supported team-based projects focused on full-stack application development, deployment, and CI/CD integration.
  • 5. Mentored students in applying Agile principles, TDD, and DevOps practices across real-world scenarios.
  • 6. Leveraged technologies including Bash, HTML/CSS, JavaScript, Git, PostgreSQL, Node.js, AWS, and Heroku for instructional and project environments.
  • Courses Taught:
  • Class 1: Thursday (8:00 AM – 9:40 AM)
  • Class 2: Friday (8:00 AM – 9:40 AM)
  • Class 3: Friday (12:00 PM – 1:40 PM)
  • This role deepened my ability to translate complex technical concepts into practical learning experiences, reinforcing both my leadership and software engineering expertise.
Agile methodologiestest-driven developmentversion controlsystem designsoftware engineering principles

Rakuten

Data Scientist

May 2018Aug 2018 · 3 mos · San Mateo, California

  • As a Data Scientist Intern at Rakuten, I worked on developing and optimizing machine learning models to enhance user insights, automate data workflows, and improve product intelligence across B2B and B2C platforms.
  • Key Projects & Contributions:
  • 1. User Segmentation: Built ML models for classifying B2B and B2C users using Python, Keras, Scikit-learn, and NetworkX, improving customer targeting and retention strategies.
  • 2. Active Learning: Designed an active learning pipeline using TensorFlow and Scikit-learn to efficiently generate large, high-quality datasets from limited labeled samples.
  • 3. Review Summarization: Developed a review summarization system leveraging Encoder-Decoder architecture to extract key insights from user reviews using TensorFlow and NLP techniques.
  • This internship strengthened my expertise in machine learning, natural language processing, and large-scale data analysis, while contributing to Rakuten’s mission of delivering smarter, data-driven experiences to its users.
machine learningdata workflowsPythonKerasScikit-learnTensorFlow+2

Morgan stanley

Senior Software Engineer

Mar 2017Aug 2017 · 5 mos · Bengaluru, Karnataka, India

  • As a Senior Software Engineer in the Prime Brokerage Funding & Finance Technology Division, I contributed to the design and development of large-scale financial platforms supporting investors, advisors, and fund services. My work focused on building robust, high-performance systems that streamline investment operations and enhance data-driven insights.
  • Key Responsibilities & Impact:
  • 1. Led development for Prime Brokerage & Fund Services platforms using Java, Sybase, Redis, Kafka, DB2, and Leela, supporting end-to-end investment workflows.
  • 2. Built and maintained a data portal for targeted investors, advisors, and funds—enabling efficient access to portfolio analytics, investment behaviors, and visualizations.
  • 3. Automated generation of weekly and monthly NAV (Net Asset Value) reports, improving reporting accuracy and operational efficiency.
  • 4. Collaborated with finance, risk, and product teams to deliver scalable, secure, and compliant solutions aligned with business and regulatory requirements.
  • 5. Optimized distributed data processing pipelines and caching mechanisms for high-volume financial transactions and real-time insights.
  • This role strengthened my expertise in enterprise-scale software engineering, financial systems architecture, and real-time data processing, while contributing to Morgan Stanley’s mission of delivering secure and intelligent financial technology solutions.
JavaSybaseRedisKafkaDB2financial platforms+1

Snapdeal

Software Engineer

Jul 2015Mar 2017 · 1 yr 8 mos · Bengaluru Area, India

  • As a Software Engineer at Snapdeal, I designed and developed large-scale, high-performance backend systems powering customer experience, data analytics, and AI-driven recommendation services across one of India’s largest e-commerce platforms.
  • Key Projects & Contributions:
  • 1. Reviews & Ratings System: Built and optimized a scalable service using Java, Cassandra, Aerospike, Kafka, Zookeeper, Elasticsearch, and Jenkins to store and analyze reviews for 30M+ products across 800+ categories and 125K+ brands from 6,000+ cities.
  • 2. Email, SMS & Notification System: Engineered a generic communication platform using Java, Kafka, RabbitMQ, and Cassandra to process and send 2M+ personalized messages daily to customers and sellers based on transactional data.
  • 3. Selfie Platform: Developed a cross-platform feature integrating image processing and search using Java, Android, Cassandra, Kafka, Aerospike, and Elasticsearch, connecting customers with products through user-generated content.
  • 4. Product Return Rating: Designed backend systems to analyze customer return feedback and experiences, improving return policies and product quality metrics.
  • 5. FAQ & Recommendation Engine: Created a core recommendation service leveraging Cassandra, Aerospike, and Elasticsearch, used across the product discovery journey (PDP and search pages).
  • 6. Product Quality Index: Implemented an ML-driven Product Quality Index using Spark, TensorFlow, Redis, and Kafka, applying Random Forest and SVM models to assess product quality thresholds for predictive analytics.
  • This experience strengthened my expertise in distributed systems, large-scale data processing, and applied machine learning, while delivering scalable, data-driven innovations for a major e-commerce ecosystem.
JavaCassandraKafkaElasticsearchTensorFlowbackend systems+1

Trimble inc.

Software Engineer Intern

Dec 2014Jul 2015 · 7 mos · Chennai

  • Trimble develops advanced positioning and data technologies, including GPS receivers, laser range finders, UAVs, and navigation software. As a Software Engineer Intern, I contributed to building digital data systems and productivity tools to enhance equipment monitoring and team collaboration.
  • Key Projects & Contributions:
  • 1. Digital Data & Navigation System: Developed a system using C#, ASP.NET, and MySQL to convert raw binary data from sensors (hydraulic oil pressure, tire pressure, friction metrics) into a digital dashboard for real-time equipment tracking and performance analysis.
  • 2. Built an activity and inactivity tracker for heavy machinery, improving operational visibility and maintenance planning.
  • 3. Scrum Meeting Desktop Application: Designed and implemented a .NET-based productivity app integrating directly with JIRA APIs, enabling real-time task updates, notifications, chat features, and birthday reminders to improve cross-team collaboration.
  • This internship strengthened my experience in software development, data processing, and system design, while contributing to Trimble’s mission of connecting the physical and digital worlds through intelligent technology.
C#ASP.NETMySQLsoftware developmentdata processing

Education

University of Colorado Boulder

Master of Science - MS — Computer Science

Jan 2017Jan 2019

Vellore Institute of Technology

Bachelor of Technology (BTech) — IT

Jan 2011Jan 2015

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