Feb 2019 – Apr 2021 · 2 yrs 2 mos

• Working on affinity model for prospects to self identify themselves in digital channels and receive personalized offers in real time, best aligned to their needs and credit eligibility
• Developed gradient boosting based model to predict likely activators versus non-activators post merchant setup in international market
• Leverage contextual trigger communication across merchant life stages to drive engagement

Apr 2017 – Feb 2019 · 1 yr 10 mos

• Executed a segment-level approach to 100% coverage in US Small Merchants by 2019, focusing on channel strategy; solely responsible for providing actionable data insights from India Team
• Leaded a high value stretch project to analyze the impact of Merchant Financing loans on merchant’s charge volume and Retention

Jun 2016 – Apr 2017 · 10 mos · Gurgaon, India

• Updated targeting methodology based on the latest brand strategy
• Segmented physicians’ universe based on their specialties, prescriptions, market penetration for targeting and deciding the amount of sample drug to be delivered

May 2015 – Jul 2015 · 2 mos · Bangalore

• Project Title:
• Decision tree to be used to strategize marketing plans in order to optimize high conversion by Western Union
•  Delivered a key project by creating a host of Decision trees for various conversion ratios using Decision tree algorithms on R
•  Collected data for the important segments identified which involved extensive use of big data queries on Hadoop Infrastructure
•  Compared conversion funnel for different segments against the average performance to identify important customer groups, using Exploaratory Data Analysis and Covariance matrix ; segment across multiple dimensions
•  Analyzed the conversion funnel for key segments with high impact opportunity ; Identified the drop off point

May 2014 – Jul 2014 · 2 mos · Toulouse Area, France

• Project name :Oxidation Catalysis under Solvent free conditions
• Conducted a 3 hour long pre-conference workshop on “oxidation and epoxidation using polyoxometalates “
•  Developed a environmental friendly synthesis method for oxidation and epoxidation with Algerian and French co-interns
•  Received PhD position offer in Institut Universitaire de France, Toulouse

Jun 2013 – Jul 2013 · 1 mo · Ghaziabad

• Project Name:Processing of tailor made essential oils, natural isolates and nature identical products
• Worked on the processing of D. M. PEPPERMINT OIL 50% T/L, PEPPERMINT PIPERITA OIL
•  Performed general techniques of Mass spectroscopy and Gas chromatography to test the purity of the processed oil

May 2012 – Oct 2012 · 5 mos · IIT Kharagpur

•  Spearheaded a team of 40 to organize 3-day fest , the largest sports fest of eastern India till date with 22 colleges participating in 11 sporting events (100%YOY in terms of participation)
•  Involved in conceptualizing, planning and executing the pre-events ;Reduced cost by 20% of the projected budget estimate
•  Managed the Arena and Guest reception along with few volunteers during the fest
•  Publicized the fest in the North Indian Region leading to participation of two new colleges