Jan 2022 – Jun 2024 · 2 yrs 5 mos

• Isprava Group is home to 3 luxury brands - Lohonostays (villa rental & hospitality), Isprava & theChapter (both in villa development).
• I owned initiatives for websites, CRM and new product initiatives of these brands.
• Major working areas and examples -
• Comprehensive user Research - Led the rebranding of theChapter website after successful pilot of it's first gated community project.
• Website Conversion optimisations - Implemented accurate instrumentation. Analysed and fixed issues causing deadclicks, dropoffs, bounce rates etc.
• Data Models - Created custom sort algorithm for Lohono listing pages and CRM to rank zero occupancy villas to promote priority bookings.
• Ads and attribution setup - utm & click identifiers tracking followed by advanced integrations like Google enhanced conversions, offline conversions and meta conversion API. Reduced peak CPL values (training phase) by half
• No Code - Landing pages for closed experimentation, automation of operation team workflows, web MVPs for ops processes
• Launched Lohono's Loyalty and Referral programs
• Technical/On page SEO activities - Auditing and fixing page issues, Integrating schema codes, sitemap automation, page speed optimisation
• Processes Improvement - Enhanced CRM's scope to bring traceability and efficiency to various processes such as pre & post sales management, Channel Partner Bookings etc. Managed integration lifecycles of various 3rd party tools to enhance the scope further.
• Leveraging generative AI - Used chatgpt for variety of use cases such as writing javascripts for automation testing, web scraping, conversation data tagging, copywriting etc. Experimented with AI for interior design function at Isprava.

Jul 2021 – Jan 2022 · 6 mos

• • In app search optimisation (search query optimisation, user level personalisation, spell correction, search suggestions)

Oct 2017 – Jun 2021 · 3 yrs 8 mos

• Major areas of work -
• 1) Product -
• App funnel analytics
• Product recommendations (new & repeat purchase)
• Frequently bought together recommendations (market basket analysis)
• Alternate product recommendations (for out of stock products)
• 2) Customer Support and Experience -
• Auto refund query resolution
• Fraud detection
• Duplicate customer identification
• 3) Inventory -
• Warehouse inventory optimisation
• Purchase order forecasting
• 4) Marketing -
• Society Scorecards (new market launch)

Aug 2017 – Oct 2017 · 2 mos

May 2016 – Jul 2016 · 2 mos · Bengaluru Area, India

• Worked on insurance model for rented items taking in consideration their life, usage cycle, repair history,depreciation etc for coming up with an appropriate insurance claim for each item rented by the company.
• Worked on events segment of the GOR and re-oriented the individual items available on the website into packages after meetings and discussions with vendors. Resulted in increased orders in the category and vendor satisfaction due to larger order sizes.
• Conceptualized product architecture for in-house CRM system taking into account the existing technical setup and company structure. Involved defining team-wise and function-wise use-cases, interfaces and process flow.