Nov 2023 – May 2025 · 1 yr 6 mos · On-site

• In my current role, I oversee branding efforts for our IT park, ensuring consistency and alignment with our brand identity. I create visually appealing layouts and designs for promotional materials, and develop engaging videos showcasing the IT park's features, facilities, and unique selling points. By collaborating with teams, I script, shoot, and edit high-quality videos, enhancing our digital presence.
• I manage digital content across various platforms, including our website and social media channels. I craft compelling and informative content to engage our audience and ensure accuracy, clarity, and consistency in all written materials related to the IT park. This involves reviewing and editing content for newsletters, blogs, and other communication channels.
• Skills:*
• Branding and design
• Video production
• Digital content management
• Content creation
• Editing and proofreading

Mar 2022 – Jul 2023 · 1 yr 4 mos · Islāmābād, Pakistan

• In my role as the Design Team Lead, I spearheaded a team of inventive and strategic designers proficient in executing intricate concepts, ensuring projects maintained impeccable quality and met deadlines. Here's how I made it happen:
• Supervised Excellence
• I led a team of innovative designers, ensuring projects were executed with precision and adhered to high standards.
• Guided Innovation
• I nurtured a collaborative environment that sparked creativity and innovation, inspiring the team to think beyond boundaries.
• Strategic Planning
• I meticulously planned projects, orchestrated workflows, and maximized resource efficiency for optimal outcomes.
• Client-Centric Approach
• Collaborating closely with clients and stakeholders, I delved deep into project objectives, translating goals into impactful designs.
• Mentoring & Skill Enhancement
• I assumed the role of a mentor, providing constructive feedback to enhance skills and ensure design consistency.
• Project Management Excellence
• My goal was to streamline project management, fortify internal communication, and positive client interactions.
• Branding Alignment
• Aligning designs with the company's brand, I ensured a consistent visual identity across all deliverables.
• Beyond this, our team excelled in:
• Strategic Initiatives
• We orchestrated impactful campaigns for prestigious clients like AH Towers, AH City, AH Residencia, and North Hills.
• Business Growth
• Our marketing and advertising expertise directly contributed to our clients' achievements in the business arena.
• Event Management
• We seamlessly managed diverse events, from project launches to other gatherings, solidifying our reputation for excellence.
• As a result, our collaborative prowess established us as a formidable industry contender, recognized for our unwavering commitment to outstanding outcomes.

Feb 2020 – Mar 2022 · 2 yrs 1 mo · Islāmābād, Pakistan

• From dynamic social media management and captivating outdoor campaigns to crafting brand identities that resonate and even adding the magic of animations – my responsibilities have truly been a thrilling ride. Let's dive into what makes my design story unique:
• Visual Conceptualization: As the project handler, I embarked on the exciting journey of bringing ideas to life through visual concepts. Whether it was conveying complex ideas or simple messages, I harnessed my creativity to craft designs that resonated with audiences.
• Crafting with Precision: I meticulously curated layouts, illustrations, and images that adorned print materials, website banners, and social media platforms. My focus on details was my secret ingredient for creating visual masterpieces.
• The Art of Branding: Breathing life into brand identities was a realm I thrived in. My journey encompassed designing logos, their animated iterations, diverse branding elements, captivating brochures, impactful outdoor campaigns, attention-grabbing advertisements, and an array of digital content – all with the goal of captivating and resonating with audiences.
• Guided by Guidelines: Every design journey has unique brand guidelines, where creativity and guidelines dance harmoniously to create a visual symphony that aligns with the brand's essence.
• From Concept to Reality: One of my remarkable achievements was the seamless transformation of concepts into reality. From the inception of AH Tower, AH City, and Realtors to their triumphant execution, I orchestrated a seamless transition that bridged the gap between design and real-world implementation.
• Setting the Stage: Events like the Real Estate Investors Conference in Peshawar, the Quetta Property Expo, and the International Property Show Dubai 2021 became not just events, but visual spectacles crafted with imagination and flair. My role included preparing every creative aspect and executing imaginative campaigns that left an indelible impact.

Oct 2018 – Mar 2020 · 1 yr 5 mos · Islamabad

• At TMRC, I embarked on an exhilarating journey of revitalizing its branding landscape, breathing new life into various dimensions. Here's a glimpse into the vibrant world of transformation I orchestrated:
• Design Renaissance: My creative touch infused new vigor into standees, brochures, and certificates, transforming them from mere visuals into captivating storytelling tools.
• Capturing Moments: Beyond design, I stepped into the realm of photography and videography, capturing moments that spoke volumes and resonated with TMRC's essence.
• Visual Web: Crafting graphics for websites is where I truly thrived, adding a dynamic visual layer that not only attracted attention but also conveyed TMRC's narrative with vibrancy.
• Social Media Symphony: Navigating the social media landscape, I managed TMRC's digital presence, weaving a symphony of engagement through captivating posts and visuals.
• Multimedia Maestro: Spanning both digital and print realms, I curated multimedia content that ignited engagement, leaving an indelible impact on diverse audiences.
• YouTube Odyssey: In an era of video, I paved the path to engagement by establishing and managing TMRC's YouTube channel, adding a new dimension to its online journey.
• My role was more than a mere responsibility; it was a creative odyssey that infused life, color, and narrative into TMRC's branding landscape. Through design, visuals, and strategic engagement, I transformed TMRC's presence into an immersive experience that resonated with audiences far and wide.

Jan 2018 – Sep 2018 · 8 mos · Islamabad

• As I pursued my academic journey, a parallel world of creativity unfolded when I stepped into the role of a part-time graphic designer at iSmart. Here's a glimpse of the exciting transformation I led:
• From Student to Designer: My academic path seamlessly transitioned into a vibrant professional journey at iSmart, where my design adventure began.
• Design Fusion: At iSmart, I embarked on a comprehensive design adventure, embracing social media management, print design, and crafting captivating digital content.
• Print Magic: My creative touch extended to print materials like brochures, magazines, and standees, transforming them into visual wonders that told compelling stories.
• Online Sparks: Igniting online engagement, I conceptualized eye-catching social media posts and videos that sparked excitement and heightened iSmart's online presence.
• Digital Maestro: Beyond prints, I skillfully managed iSmart's online platforms, enriching their digital presence and making a lasting impact.
• My journey was an exciting blend of academics and design, where education met innovation and theory transformed into captivating reality. With creativity and strategy at the helm, I wove designs, stories, and digital spaces together to create an engaging experience for both iSmart and its audience.