Jan 2021 – Oct 2021 · 9 mos · Gurugram, Haryana, India

• Led the Domestic flights charter driving key strategic initiatives focusing on enhancing customer engagement & delight, revenue and conversion at MakeMyTrip

Jan 2018 – Jan 2021 · 3 yrs · Gurgaon, Haryana, India

• Led the product strategy & execution for the Merchant Business focusing on
• Onboarding
• Payments
• Growth
• Merchant App
• Monetization

Jan 2016 – Jan 2018 · 2 yrs · New Delhi Area, India

• Led the complete consumer journey and user Growth initiatives in consumer and advisor space
• Built an Supplier Marketplace for Flights, Hotels, Activites and Transfers integrating 30+ B2B suppliers
• Instrumental in building the advisor marketplace with lead classification, lead assignment and lead tracking.
• Built a better web, mweb and app platform

Jan 2015 – Jan 2016 · 1 yr · New Delhi Area, India

• Built 10+ Zero to One Products impacting 10 MN+ users driving conversion & engagement growth
• 1. Building "Exclusively.com" fashion app for android & iOS
• Conducted user & market research driving modern user experience
• Integrated all : catalog, search, oms, payments, shipping, supply chain
• Awards
• a. App Featured on iOS App store home page, rated the best new app,
• b. Rated in top 10 fashion category apps
• 2. User Personalization
• Designed and implemented a configurable CMS platform which gives the personalized experience
• Conducted focus discussions through specific questionnaires, took feedback, developed user personas; thus enabling personalized content to each user
• 3. Freecharge Wallet Development & Integration
• Integrated the Freecharge wallet in various app platforms- android, ios, windows & ipad
• Prepared Go To Market plan ensuring readiness of marketing, analytics and monitoring assisting in wallet adoption
• Involved in all phases from ideation, documentation, execution and monitoring performance of the Freecharge wallet
• 4. Common Account/Single sign-on between Snapdeal, Freecharge & Exclusively
• Strategized & implemented the single sign-in feature for 20 MN+ composite user base
• 5. Image Search
• Ideated the UX and UI for image search on android and ios platform.
• Launched image search developed in-house with complete RnD setup on the snapdeal android & iOS app
• Conducted extensive market & user research on image search tools and ensured the product is best in class
• 6. Initiatives on the Snapdeal Android platform
• Strategized, led initiatives to improve app store rating of the Snapdeal Android App
• Owned customer issues reported on app store & social media and ensured resolution within predefined SLAs
• Led Post Purchase customer experience revamp
• Liaised with 3rd party vendors to increase app engagements & decrease app uninstalls

Jan 2014 – Jan 2015 · 1 yr · bangalore, india

• Manage the optimization of eBay Search
• 1. Collect and interpret data on the various market conditions that determine sales and consumer behavior.
• 2. Design and perform keyword research (discovery and expansion),review and analysis of web site performance metrics, optimization of campaigns and influencing feature launch decisions on the basis of ROI
• 3. Analyse the web traffic, identify and report on key performance indicators and opportunities for improvement on a regular basis.
• 4. Optimize portfolio through A/B testing with search keywords, displayed items, landing pages, bidding strategies, negative key wording, etc.
• 5. Drive continued innovation and best practice implementation, regularly sharing knowledge with the Product development team and senior partners.
• 6. Work with all team functions to include creative, product management and IT to implement revenue maximization recommendations such as:
• a) Keyword research and specifications throughout web site pages and search architecture
• b) Site audits to ensure compliance with best practices
• c) Navigation and conversion analysis
• d) Identifying and resolving issues with reporting, systems
• e) Identifying opportunities to improve organizational and process enhancements

Apr 2013 – May 2013 · 1 mo · Noida, Uttar Pradesh, India

• Creation of Business Plan for the partner company in the area of Indian Housing and Home Furnishing Industry.
• Envisioned an overall business strategy by performing financial modelling and built up a strategy for short term & long term sustenance
• Conducted Primary and Secondary Market Research on the Home furnishing sector. Analysed and documented the marketing strategy of major players in the sector.
• Gained hands on experience on Amazon Web Services for hosting websites & estimated project duration & cost
• Researched and analyzed the legal framework to design a solution regarding inherent copyright issues

Jan 2009 – Jan 2012 · 3 yrs

• Amdocs Billing
• Modeled Billing Enterprise Architecture Framework and oversaw Billing CRM implementation
• Gained International exposure as part of requirement gathering and training phases
• Designed the Customized Product Solution, modelled UML for telecom clients
• Liaised with telecom clients across South East Asia, India and understood Business Requirements & optimized Finances
• Performed data analytics on user mobile data, ensuring easier & faster availability of relevant content to consumers
• Amdocs Interactive group
• Involved in developing Mobile Portals for Mobile Service Providers around the Globe.
• Based on Artificial Intelligence, the Mobile Portal enhances content relevance and optimizes the user experience, by making relevant content easier and faster to find.