May 2021 – Sep 2022 · 1 yr 4 mos · Bangalore Urban, Karnataka, India

• Created a dynamic ranking framework for coupons based on relevance of different customer segments
• Built an optimisation model by mapping customer clusters with relevant restaurants and thus lowering discounting burns
• Identified the pain points in user journey because of less transparency; thus revamping the cart page, creating thresholds on coupon applicability
• Worked with multiple stakeholders including Data science and development team, also implementing and optimising a javascript model alone saving huge costs

Nov 2019 – Apr 2021 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Segmented the customer base according to niche consumption behavior for meat eaters using fuzzy c-means algorithm as it leads to the maximum impact by deploying targeted campaigns
• having an estimate increase of +1.2% sales
• Built three exhaustive dashboards regarding customer perception, market performance and seasonality using Tableau which is consumed by Business Leadership team in UK, reducing time
• from 10 man-days to 7 man-hours
• Developed a process for all major insights drawn from seasonal events (Christmas, Easter etc) like for like growth measuring the health of Tesco stores and Tesco online

Mar 2019 – Oct 2019 · 7 mos · Mumbai, Maharashtra, India

• Created loyalty points system for 27000+ registered accounts using RFM model which led to an overall increase of market by 2%
• Proposed and implemented a demand estimation feature to plan logistics which helped in cost reduction by 5%
• Analysed the export/import market after interacting with 100+ clients and creating a web application for end to end process to make booking process user friendly