Nishtha Kashyap

Account Executive

New Delhi, Delhi, India8 yrs 11 mos experience

Highly Stable

Key Highlights

Led advertising strategy for key clients at Google.
Achieved 44% business growth in e-commerce retail.
Developed impactful marketing solutions for major brands.

Stackforce AI infers this person is a Digital Marketing and Client Partnership expert in the Consumer Goods and Electronics sectors.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategySales

Other Skills

Data AnalysisMarket ResearchBrand ManagementLeadershipMicrosoft OfficePublic SpeakingManagementTeam ManagementMicrosoft Excel

About

Leading SA360 Client Partnerships for Northern European Markets working with them to lead the conversation on a holistic media strategy. Strategic Client Partnership experience at Google for 8 years collaborating with CEO's and Founders. Have experience across multi-various industries like Fashion Retail, Beauty, Consumer Electronics, Luxury, Consumer Goods, Home and Garden.

Experience

8 yrs 11 mos

Total Experience

8 yrs 11 mos

Average Tenure

8 yrs 11 mos

Current Experience

Google

4 roles

SA 360 Regional Sales Lead (Northern Europe Market)

Promoted

Dec 2024 – Present · 1 yr 4 mos

Owning the advertising strategy for key clients across the entire sales cycle for clients supported in the
Northern Europe market.
Driving business and maximizing return for clients on their marketing investment across platforms
Google, Microsoft (Bing), Baidu, Meta.
Working on Strategy Plan for Regional Adoption of SA360 Features across Northern European Markets

Digital MarketingData AnalysisMarket ResearchMarketing Strategy

Sr. Account Manager, E-commerce Retail (UKI) - Dublin, Ireland

Promoted

Aug 2021 – Nov 2024 · 3 yrs 3 mos

Formed robust Client relationships with C-level, Founders, Marketing Directors & Brand Managers for
top Fashion Retail clients like Phase 8, Never Fully Dressed, New Look building value proposition of
Google Ads.
Grew business by 44% Y/Y by working closely with C-Level by concept selling of Google products critical to business and in-depth knowledge of the retail industry, in particular ecommerce. Created and
Activated over 50 Joint Business Partnership Deals.

SalesDigital Marketing

Performance Specialist, Consumer, Goods & Entertainment

Jul 2018 – Jul 2021 · 3 yrs

Worked across a portfolio of Restaurant, Alcohol -Beverage and consumer product clients for C,G&E.
Created a Playbook nuanced to Consumer Product Goods for best ways to launch a product. Revenue
Impact of $30M - Scaled to CPG clients across North America and Canada Market's like Campbell's,
Nestle, Loreal Paris, Kimberly Clark, Kraft Heinz, Revlon, Pepsi, Coca-Cola and Nivea.
Built a Client Solution for Wine.com which was scaled across twelve Clients as their Direct to Client
Narrative - used by key clients in CPG like Keurig, Nestle, P&G etc

Campaign Manager, Large Customer Sales

Apr 2017 – Jul 2018 · 1 yr 3 mos

Worked for two of the biggest clients of consumer electronics verticals HP (as a performance Specialist)
and Apple (as a Video/Brand Specialist).
Strategised Apple’s product launch strategy across Search and Youtube providing them with best
product solutions to enhance their awareness during launch. Executing a seamless integration of
Google Ads alongside Apple key notes events. We were able to grow the launch budget by +40% YOY.
Grew the HP business consistently for 2 quarters at +24% YoY and overachieved their own internal
demand gen sales targets with 140% in Q4 by helping them re-allocate their digital investment to best
performing products and demand peaks.