May 2022 – Jun 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

• Full-stack, high trust secondhand marketplace. (Backed by Accel Partners and Elevation Capital)
• Product Charter includes feed, retention, organic growth & monetization. Singular owner of product strategy for supply & demand growth.
• Owner of Product Roadmap: Delivered deep user research to develop personas & reduce CAC; developed & prioritized product roadmap for multiple segment-wise product initiatives inline with business priorities.
• Pre-purchase & post-purchase Journey: Revamped ranking of product catalogs in the feed by developing data-driven logic - based on inputs like sellers’ history, predicted sale probability and visual appeal → Improved conversion by 30%.
• Seller Retention & Frequency: Built multiple features to increase weekly listings from 10k → 90k in 2 years and txn frequency to 4 per month (vs. 2 previously).
• Launched Loyalty Program, in-app credit feature: Conceptualised a Loyalty Program from end-to-end, allowing users to earn & utilise coins through platform activities. Increased txn frequency from 2.5 to 4 per month and bolstered seller retention in M2, a 20% increase in order volume (at a scale of 6000 orders/day).
• Search & Long tail Discovery: Developed ‘Brands’ & ‘Attributes’ features to organize unstructured UGC data → increased AOV by 10%. Optimised Search Functionality to increase view-to-order conversions by 12%.
• Monetization & Pricing Model: Led monetization & pricing features; unlocked a new revenue lever ‘Seller Advertising’, ‘Commission from high frequency sellers’ - to empower sellers to promote listings and improve CM1.
• Organic Supply Growth: Launched "EasySell," an innovative solution to democratize selling, while attracting affluent Tier 1 consumers. Achieved organic traction and optimized costs through a novel pricing model, unlocking a new revenue stream and improving margins.

Jan 2020 – Apr 2022 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Social e-commerce app for Tier 2/3 cities. (Backed by Elevation Capital)
• Product charter included Reseller App, Experiential Shopping & CAC reduction initiatives.
• CAC Reduction & Order Growth through Reseller app: Launched gamified initiatives - leaderboard, referral program, achieving Virality Coefficient ≥ 1.0. Halved buyer CAC while contributing 40% to platform orders, enabled by resellers.
• Launched Live Stream E-commerce: Owned the supply GTM & product development - onboarded 1000+ popular LIVE fashion sellers to sell via WMall & increased order volume by 30% (at a scale of ~10K orders/day).
• Community-building products: Built a community product focused on UGC - implemented entertainment features (chat/games), referral program to enhance engagement and organic acquisition.
• Experiential Shopping: Productized a reseller-to-customer matching algorithm to deliver a high-trust pre-purchase experience.
• Behavioural Commerce: Conceptualised impulse-purchase features like ‘Flash Sale’ to grow DAUs by 40%, retention by 10%

May 2019 – Dec 2019 · 7 mos · Bengaluru, Karnataka, India

• Optimized Search Functionality: Owned and optimized the search function using Algolia, leading to a significant improvement in view-to-order conversion rates.
• Spearheaded Private Brand Launches: Conceptualized brand narratives and launched private label collections with celebrities like Mahesh Babu, Santoshi Shetty and Kritika Khurrana, driving organic customer acquisition.
• Empowered Reseller Networks: Owned the design and execution of the "Share and Earn" feature, enabling experimentation with reseller networks to boost user engagement.

Dec 2018 – May 2019 · 5 mos

• Fast tracked a Product Manager role within 5 months of joining.
• Responsible for the entire user on-boarding flow to the Trell app and decrease drop-offs by 30%.
• Owned the rewards feature - #GetPaidToTravel, to reduce CAC. Figured out Sales, Strategy, Ops, Community & Product. We gained virality on WhatsApp with a 40% conversion rate to the app. Organic installs at ₹0 cost. (Terrible retention though, have to accept.)
• Figured out a very cool personalized feed for users with diverse interests like travel / food / music.
• Planned the end-to-end flow for referral marketing in the app.

Aug 2018 – Dec 2018 · 4 mos

• Joined a young, energetic team of 20 people in HSR layout, Bangalore to build a community in the Travel industry. Many pivots later, we learned that lifestyle e-commerce for Bharat was the need of the hour. Reported to the founders.
• Led the CRM team and worked on Push Notifications and
• Email Marketing to increase returning Monthly Active Users by 30% MoM.
• Worked on Influencer Marketing, Social Media
• Marketing and App Store Optimization.
• Built a community of campus vloggers, micro+macro influencers and created
• content types that increased time spent on the app by 10%.

Jun 2018 – Jul 2018 · 1 mo

• Worked for clients like Wildcraft, Swiggy, Flipkart, Forever 21 and Airtel. Singularly led campaign ideas for World Emoji Day for Swiggy. Worked on concept notes for Forever 21. Wrote product posts, carousels and copy for GIFs for Wildcraft & Flipkart.

Sep 2017 – Oct 2017 · 1 mo · Gurgaon, Haryana, India

• Worked on evaluation of manuscripts, research on trends and traditions in the children's space, provided initial editorial feedback on books accepted for publication by Ruskin Bond, Sudha Murthy and the likes. Generated book cover & blurb ideas.

Jul 2016 – Oct 2016 · 3 mos

• An active strategist of the product - Yumist lunchrooms.
• Worked with corporate offices to set up kiosks to solve for affordable afternoon lunches.
• POC for social media campaigns during Diwali, Durga Puja.
• Successfully worked on a research study on the food-tech players of the global market.

Feb 2016 – Apr 2018 · 2 yrs 2 mos

• Led a workforce of 20+ students across 70+ colleges with full ownership of content.
• Achieved 4 million monthly content views across social networks.
• Strategized digital campaigns with Dineout & Redbull.

Feb 2016 – Jul 2016 · 5 mos · New Delhi Area, India