Aug 2019 – Sep 2021 · 2 yrs 1 mo

Jul 2018 – Sep 2021 · 3 yrs 2 mos

Mar 2017 – Jun 2018 · 1 yr 3 mos · Bengaluru, Karnataka, India

Mar 2016 – Feb 2017 · 11 mos

• Building Target's brand in India by through a holistic communications strategy that includes PR, employment branding, industry body relations and digital media engagements.
• Scope of work:
• Responsible for driving Target’s external communication efforts in India including PR, events, executive communications, crisis management and industry body relations
• Building the Target Accelerator Program brand since its launch and expanding its influence in the start-up ecosystem as the foremost retail incubator
• Spearheading the company’s corporate website development and social media strategy
• Positioning members of the executive team as thought leaders through focused media interviews with leading publications
• Identifying and sustaining successful partnerships with relevant industry associations in India like NASSCOM, Zinnov, Anita Borg, WeTech, TiE and AMCHAM
• Monitoring global transitions and mitigating risks related to negative press during organizational changes
• Creating visibility for the brand as an employer of choice through effective employment branding opportunities

Nov 2012 – Feb 2016 · 3 yrs 3 mos

Aug 2011 – Nov 2012 · 1 yr 3 mos · Greater Bengaluru Area

• Strategized PR campaigns for organizations across verticals like technology, B2B and hospitality
• Provided counsel on media relations and executive communication strategies
• Identified and built relevant media advocates for brands across India
• Ideated and executed national communication campaigns
• Managed crisis communications for clients
• Developed and delivered effective new business pitches
• Media trained executives prior to interviews and interactions
• Generated content for collaterals like press releases, internal newsletters, authored articles and blogs
• Clients: RCI, Harman International, Capillary Technologies, DISA India and Danfoss Industries

Jul 2009 – Jul 2011 · 2 yrs · Greater Bengaluru Area

• Developed key messages and communications campaigns
• Created and executed communications plans for national announcements through appropriate media channels
• Worked with the brand teams at UB and SABMiller on marketing campaigns that required national, multi-media visibility
• Led media outreach initiatives for Airtel Benagluru Habba, Bangalore’s biggest cultural festival
• Generated content for collaterals like press releases, authored articles and blogs
• Clients: Underwriters Laboratories, Himalaya Healthcare, Au Bon Pain, Royal Orchid Hotels, Atmosphere Luxury Furnishing, United Spirits Ltd., UB Group and SABMiller

Apr 2008 – May 2008 · 1 mo · Greater Bengaluru Area

• Conceptualized and produced radio programs on social issues for the government-owned radio channel. The internship also involved editing radio programs, reporting live events and a course on the technicalities of FM Radio.