Dec 2017 – Jul 2019 · 1 yr 7 mos · Greater Los Angeles Area

• Implement and manage 2/3 of all West Coast direct sale programs ensuring execution according to IOs.
• Monitor and analyze campaigns for full delivery and optimal performance, meeting our clients’ KPIs.
• Strategize towards campaign optimizations and media re-allocations, when applicable.
• Inform Marketing Solutions team of available inventory and site capabilities during pre-sale/RFP stage.
• Partner with Client Services team on media plan execution and full campaign delivery in post-sale.
• Submit monthly campaign delivery to Finance for billing purposes.
• Troubleshoot campaign issues such as errors in serving, 3rd party discrepancies, pacing, and reporting.
• Became an expert on site specs, ad units, and DFP templates.

Jul 2017 – Dec 2017 · 5 mos

• Implement and monitor all sold advertising campaigns across GoBankingrates.com (GBR.com) and its network of external partners according to IOs.
• Manage 3rd party creatives and client tags to ensure timely start and full delivery.
• Collaborate with Ad Ops using knowledge of ad units, site layout, and media inventory to traffic ads to GBR.com.
• Analyze campaign delivery using DFP, Tableau, and client 3rd party reporting to recommend optimizations for improved performance.
• Troubleshoot serving, pacing, and/or reporting issues as they arise and pertain to each campaign.
• Distribute daily reporting to executives on internal and external revenue pacing.
• Educate Content, Media/Sales, Product, and Marketing teams on the monetary value of GBR.com.

Apr 2016 – Jul 2017 · 1 yr 3 mos

• Trafficked, monitored, and analyzed ad campaigns to optimize ad product experience.
• Ensured performance and delivery goals were met internally and externally.
• Assessed targeting and technical integration of creatives prior to flight.
• Built out monthly pre-launch plan for team and maintained digital inventory.
• Generated weekly business insights report to the Product, Media/Sales, and Executive teams, to communicate inventory utilization, revenue pacing, and revenue at risk.
• Developed quantitative analysis, ad hoc reports, and A/B tests to support ad decisions.
• Created monthly forecast reports utilizing historical revenue and delivery data.

Sep 2015 – Apr 2016 · 7 mos · Greater Los Angeles Area

• Responsible for weekly planning, execution and reporting of all email marketing initiatives.
• Boosted sales by 25% in first 4 months.
• Managed all social media planning, posting, and optimizations for Facebook and Instagram sites.
• Maintained and improved user friendliness and functionality of website (www.laloop.com).

Jul 2015 – Jul 2015 · 0 mo · Greater Chicago Area

• Participated in graduate-level curriculum taught by Booth faculty. Relevant coursework included Portfolio Management, Corporate Finance, Financial Accounting, Marketing and Innovation, Negotiation Theory, and Leadership & Management. Attended weekly corporate visits at Morningstar, Accenture, The Cara Project, and Hyatt International at which I obtained first hand exposure to the business world and insights from various professionals at the firms.

Aug 2014 – May 2015 · 9 mos · Gambier, OH

• Conducted interviews of applicants for admission to the college. Assessed capabilities and “fit” of each applicant as a potential student. Communicated with applicants during the application process. Provided written recommendations to Admissions Office staff.

Aug 2014 – May 2015 · 9 mos · Gambier, OH

• Served to provide, organize, and supervise lectures by relevant speakers for the student body and faculty. Initiated contact with speaker agents, oversaw the set-up, execution, and breakdown of PR speaker events on Kenyon's campus, and made necessary on-site and off-site arrangements for the day of the event.

Apr 2012 – May 2015 · 3 yrs 1 mo · Gambier, OH

• Facilitated meetings for the group. Held open office hours for students to talk about personal or general issues of discrimination. Supervised programming for various events, including annual “SpeakOut” week, consisting of 6 events during one week of the year. Informed and educated the student body of various issues of discrimination occurring on Kenyon's campus and also outside of it, on the national scale.

Jun 2014 – Dec 2014 · 6 mos · Washington D.C. Metro Area

• Responsible for input, tracking, and shipping of inventory and monitoring sales for all consigned products. Compiled relevant information for the online offering of various products and merchandise. Worked with digital design developer to create, launch, and manage the boutique website (ella-rue.com).

Jun 2014 – Aug 2014 · 2 mos · Washington D.C.

• Researched existing GOTV and voter behavior literature and provided summaries to management. Collaborated with political science team to assess voter behavior, ballot design, voter mobilization and participation. Provided supplemental research to the CEO on the neuroscience of agency and communion, and researched the importance of mobile friendliness for email advertising.

Aug 2013 – Oct 2015 · 2 yrs 2 mos · Greater Los Angeles Area

• Taught girls aged 10-18 years old the meaning of teamwork and leadership through playing field hockey.

Jun 2013 – Aug 2013 · 2 mos · Greater Los Angeles Area

• Organized, programmed, wrote and secured content for Livestrong.com’s Pinterest, Facebook, Twitter, and Instagram accounts. Tracked quantitative growth and importance of social media via daily success rates, and presented findings at weekly meetings.

May 2012 – Aug 2013 · 1 yr 3 mos · Greater Los Angeles Area

• Promoted from Retail Associate position to Accessory Manager during Summer 2012. Learned to better distribute items and improve sales. Responsible for in-store accessory placement to improve sales and to boost campaign promotions. Maintained detailed reports of shipping and tracking of inventory. Acknowledged the importance of customer service to encourage future business and to increase revenue.

Jun 2006 – Aug 2010 · 4 yrs 2 mos · Greater Los Angeles Area

• Volunteered as a teacher’s aide/student counselor during the summer. Assisted with the supervision of the students inside and outside classes, during transportation to and from school, and on field trips. Helped students participate in all activities with and without supervision by Harvard-Westlake teachers.