Devanshi Dhingra

Digital Marketing Specialist

Hyderabad, Telangana, India8 yrs 8 mos experience

Highly Stable

Key Highlights

8+ years of diverse content strategy experience.
Expert in driving revenue and engagement through marketing.
Strong background in data-driven content initiatives.

Stackforce AI infers this person is a Growth Marketing and Content Strategy expert in E-commerce and Digital Marketing.

Contact

Skills

Core Skills

Content StrategyDigital MarketingGrowth MarketingCreative StrategyMarketing Strategy

Other Skills

Campaign StrategyPerformance AnalysisMarketing NarrativesCopywritingUser JourneysData AnalysisCampaign ExecutionMessaging FrameworksCreative User FlowsContent DevelopmentCross-Functional CollaborationContent WritingLifecycle CommunicationsSEO StrategySocial Media Campaigns

About

8+ years of content strategy experience in various sectors ranging from e-commerce, editorial, product, to FMCG, I don’t just write- I orchestrate narratives that move businesses forward. I find joy in talking to the users like they never imagined. For me, Content, User Experience & Business go hand in hand and I always strive to bring something new to the table. Thoroughly enjoy decoding data for deeper business understanding and exploring new ways of using content to create a larger impact in the market. Strengths: Content Strategy, Stakeholder Management, Copywriting, Business Growth, Business Development, People Management, Social Strategy, Growth Strategy, Digital Marketing, Growth Marketing

Experience

8 yrs 8 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr

Current Experience

Amazon

Marketing Specialist

May 2025 – Present · 1 yr · Hyderabad, Telangana, India · On-site

Driving end-to-end marketing campaigns helping EU5 and CN sellers navigate EPR compliance. Owning campaign strategy, positioning, messaging, execution, and performance analysis across lifecycle touchpoints. Partner closely with Product, Tech, Legal, and Regional teams to translate complex regulatory requirements into clear marketing narratives that improve seller education, adoption, and engagement.

Campaign StrategyPerformance AnalysisMarketing NarrativesContent StrategyDigital Marketing

Swiggy

3 roles

Assistant Manager - Content

Nov 2022 – May 2025 · 2 yrs 6 mos

Led growth, performance and lifecycle campaigns across Food, Instamart, Dineout, Gourmet, Swiggy One, and new initiatives, shaping user flows across owned surfaces. Designed multi-channel user journeys across Push, Email, WhatsApp, SMS, and in-app surfaces to drive activation & retention. Managed a 12-member copy team and partnered with Product, Design, Consumer Research and Analytics to run experimentation-led campaigns and refine experiences through data-backed insights.

CopywritingUser JourneysData AnalysisContent StrategyGrowth Marketing

Assistant Content Manager

Promoted

Sep 2022 – May 2025 · 2 yrs 8 mos

Led growth, performance and lifecycle campaigns across Food, Instamart, Dineout, Gourmet, Swiggy One, and new initiatives, shaping user journeys across owned surfaces. Designed multi-channel user journeys across Push, Email, WhatsApp, SMS, and in-app surfaces to drive activation & retention. Managed a 12-member copy team and partnered with Product, Design, Consumer Research and Analytics to run experimentation-led campaigns and refine experiences through data-backed insights.

Lead Copywriter

Mar 2022 – Nov 2022 · 8 mos

Built messaging frameworks and brand voice systems across owned and paid channels, partnering with Product and Growth teams to support feature launches and campaign initiatives. Designed and optimized creative user flows across owned channels (Push, Landing Pages, Email, WhatsApp, SMS). Balanced creative storytelling with performance metrics to improve engagement clarity and conversion outcomes while mentoring junior writers.

Messaging FrameworksCreative User FlowsContent StrategyCreative Strategy

Flipkart

2 roles

Senior Content Writer

Promoted

Nov 2021 – Mar 2022 · 4 mos

Developed seller-facing product marketing content across dashboards, campaigns, and communication channels to simplify complex platform updates. Partnered with Product and PR teams to align messaging with business goals, improving seller understanding and adoption. Led a team of 2 writers while contributing to cross-functional campaign planning and execution.

Content DevelopmentCross-Functional CollaborationContent StrategyMarketing Strategy

Content Writer

Apr 2021 – Oct 2021 · 6 mos

Created and managed seller lifecycle communications including emails, articles, newsletters, and process videos. Collaborated with Product teams to refine messaging within the seller dashboard, supporting data-driven campaign iterations and improving overall seller experience.

Content WritingLifecycle CommunicationsContent Strategy

Socialpilot

Content Writer

Jun 2020 – Feb 2021 · 8 mos · Ahmedabad, Gujarat, India

Worked on a SEO strategy and wrote guest blogs in order to increase the google search ranking. Designed creative concepts for social media campaigns.

SEO StrategySocial Media CampaignsContent Strategy

The times of india

Content Writer

Sep 2019 – Jun 2020 · 9 mos · Greater Ahmedabad Area

Advertorials

Freelance

Content Writer - Consultant

Jun 2017 – Jun 2020 · 3 yrs · Greater Ahmedabad Area

During this period, I worked for client like Divya Bhaskar, The Times Of India, Mintex Tech, Digiwagon Technologies, Ginis Digital, Travel Footprints, Hashtag Communications, Enercomp Solutions Pvt. Ltd., Shree Rama Newsprint Limited, Food Ki Khoj, Fake a Bake, Cooking Closet & Housecraft and gathered knowledge of how content is perceived from different angles.