Jul 2021 – Jan 2023 · 1 yr 6 mos

• Owner of landing and login page of Oyo360- a self onboarding platform that has fast tracked onboarding hotels from 10 days to 30mins. Improved T2L% (traffic to lead) from 9.5% to 13% resulting in an incremental 100 properties per month generating revenue of Rs 30L ($40k) per month.
• Launched the deal (commision) discount module to replace the legacy deal approval system at Oyo so that oyo360 can be used as a tool across all business development teams. Current adoption -40% and overall product improvement-20%
• Responsible for managing the google ads paid marketing which constitutes 40% of the total traffic.
• Running customer engagement program through Mo engage (WhatsApp/sms).

Oct 2019 – Jul 2021 · 1 yr 9 mos

• Involved in overseeing profitability of OYO hotels directly working with strategy head, sales heads and product /tech teams.
• Developed deal auto approval logic- 40% deal got auto approved saving 4-5 hrs per day.
• Responsible for P&L driven decision for the hotels, EMI default tracking and consequence management (~10L/month recovery happening through these steps).

Feb 2019 – Oct 2019 · 8 mos · Gurgaon, India

• Worked as a Product Analyst in the Product Management Team where I implemented, validated and monitored analytics and business metrics of all the features and processes in the RIVIGO Fleet App(kind of an uber app for drivers) and gave actionable insights and recommendations. These business metrics and insights were directly reported to the Leadership Team of RIVIGO.
• Designed a roadmap for Trip compliance and implemented it in a phased manner in the Freight platform which resulted in identification of Brokers/Fleet Operators in our platform.
• Responsible for content creation for marketing campaigns and notifications of the Fleet App and sending it using the Webengage software.
• Worked directly with Senior Product Managers and the QA team to conduct UAT for the product releases and thereafter coordinated with developers for the bug fixes.
• Technologies Used – SQL, Mongo DB, Google Analytics, Firebase, Excel, Web engage
• Visualisation Tool - Metabase, Excel, Webengage

Oct 2017 – Feb 2019 · 1 yr 4 mos · Bengaluru Area, India

• Worked as a Business analyst for the largest Home Improvement retail of US. Performing Ad-hoc analysis for the Customer Relationship Management team, deriving insights and providing recommendations to the CRM Program Managers based on rigorous analysis formed part of my daily work stream. The insights provided to clients helped them scale and manage their business models in an efficient way.
• Worked on the Platform migration team, helping in the rewriting of the entire codebase from Teradata to Google Cloud Platform. This optimization reduced the query time from 2 days to 1 hour, thereby helping the business in quick delivery of critical weekly reports.
• Formulated Data integrity and Data Quality Management techniques for identifying the pain points in the current workflows. This robust framework helped detect any anomalies in the weekly data and helped in the streamlining of the data pre-processing stage.
• Business Domain – Customer Relationship Management, E-Mail Marketing
• Industry – Home Improvement Retail
• Technologies Used – SQL, Advanced Excel, Teradata, BigQuery (using Google Cloud Platform),R
• Visualization tool – Tableau, PowerPoint