Oct 2014 – Jun 2021 · 6 yrs 8 mos · Burbank, CA

Mar 2014 – Oct 2014 · 7 mos

Mar 2012 – Mar 2014 · 2 yrs

Nov 2010 – Mar 2012 · 1 yr 4 mos · Los Angeles

• Software Engineer in REVV User Interfaces team. Utilize PHP, Zend Framework, jQuery to developed cutting edge tools to help publisher automate buying and selling online ads.

Apr 2010 – Oct 2010 · 6 mos · Santa Monica

• Software Engineer in FAN Platform Targeting group. Utilized jQuery, Dojo and Prototype for web development. Object Oriented Javascript, MVC and Perl for automation.

Jan 2008 – Apr 2010 · 2 yrs 3 mos

• Technical project manager for retargeting, custom cookie targeting and Social Ad products.
• Write and design product requirements.
• Create custom query to look up FAN Data Warehouse.
• Developed tool to capture user’s behavioral profile.
• Developed in automated system to gather collective data for daily traffic and revenue reports.
• Developed MySpace roadblock calendar to create a bidding system and prioritizes different advertiser campaigns based on revenue.
• Developed FAN AdFarm which display all performance ads to help locate specific creative for malware/spyware nuisances.
• Create JavaScript to capture user’s data and pass it in performance creative to help advertisers understand their audience segments.

Jan 2007 – Jan 2008 · 1 yr

• Implemented technical support for Ad Ops such as click tracking issues, Rich Media Ads, monitored campaigns performance, and resolved campaign discrepancies.
• Create customize special ad product per sales request in a short period of time.
• Developed web tools for Advertising Operation group.
• Managed StromPost email ad server and created queries for inventory reports.
• Managed a group of traffickers and QAs.
• Assist with RealMedia OAS ad server upgrade from version 5 to version 6.
• Right Media implementation for performance inventory.

Aug 2006 – Jan 2007 · 5 mos

• Utilized XHTML, CSS, JavaScript, PHP, and MySQL for web development.
• Converted Photoshop mocks to XHTML, CSS, and JavaScript in conjunction with W3C Markup Validation Service.
• Worked directly with product managers and graphic designers to gather client requirements.
• Developed PHP Smarty Template in order to manage front-end of Magnify360 web application.

Sep 2005 – Aug 2006 · 11 mos

• Implemented advertising campaigns such as banners, Rich Media Ads, monitored campaigns performance, and resolved campaign discrepancies.
• Prepared campaign performance reports and post-campaign analysis for advertisers on daily basis.
• Worked with sales to identify and pursue resell and up-sell opportunities as appropriate.