Manish Kotra

Associate Consultant

Gurgaon, Haryana, India20 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in email campaign deliverability strategies.
  • Proven track record in building email reputation.
  • Strong background in email marketing and automation.
Stackforce AI infers this person is a MarTech specialist with a focus on email deliverability and campaign optimization.

Contact

Skills

Core Skills

Email Campaign DeliverabilityInbox Placement SpecialistEmail Database CleaningBuilding Email ReputationProduct ManagementCustomer SupportTemplate Design

Other Skills

Automation ToolsEmail Throttling processFeedback Lookups (FBL)Email Database Cleaning and Quality SpecialistHTML CodingA/B TestingHTMLSearch Engine Optimization (SEO)Web DesignAdobe PhotoshopSocial MediaMicrosoft OfficeCSSPowerPointJava

About

Experienced Campaign Deliverability Consultant with a demonstrated history of working in the Email Marketing industry. Skilled in ESP(Email Service Providers), Search Engine Optimization (SEO), Web Design, HTML, and Adobe Photoshop. Strong marketing professional graduated from Delhi University. Skills: Email Campaign Deliverability Inbox Placement Specialist Rampup Solutions Automation Tools Building Email Reputation across major ISP's (Gmail / Yahoo / Microsoft etc.) Feedback Lookups (FBL) Aware of CAN-Spam act, CASL, Email Authenticatoin (SPF, DMARC and DKIM) Email Database Cleaning and Quality Specialist Product Manager skills Email Throttling process

Experience

20 yrs 5 mos
Total Experience
3 yrs 4 mos
Average Tenure
4 yrs 3 mos
Current Experience

Adobe

2 roles

Consultant - Adobe Campaign Deliverability II

Feb 2022Present · 4 yrs 3 mos · Noida, Uttar Pradesh, India

Email Campaign DeliverabilityInbox Placement SpecialistAutomation ToolsEmail Throttling process

Consultant - Adobe Campaign Deliverability

May 2018Feb 2020 · 1 yr 9 mos · Noida Area, India

Email Campaign DeliverabilityBuilding Email ReputationAutomation Tools

Bluecore

Senior Deliverability Manager

Feb 2020Feb 2022 · 2 yrs · Noida, Uttar Pradesh

Email Campaign DeliverabilityFeedback Lookups (FBL)Email Database Cleaning and Quality SpecialistEmail Database Cleaning

Valuefirst digital media pvt. ltd.

Product Manager - Email Deliverability

Oct 2014Apr 2018 · 3 yrs 6 mos · Sector - 34. Infocity 1.

  • Job Responsibilities as Product Manager:
  • 1. Handling Email Product individually.
  • 2. Weekly comparative matrix to understand Market features and get it builds within our system.
  • 3. Create Roadmap as per market standard and shared it with the board about current year infra.
  • 4. Works on Word / PowerPoint for Customer Request form with detailed information about customer as well as Generic feature requests.
  • 5. Direct communication with Engineering, Designing and QA team for feature deployment purpose. Share detailed information in CR (Customer Requirement) form with engineering team with Text and screenshots for better understanding and evaluation.
  • 6. Timely evaluation of product and update Blogs on Social media websites.
  • 7. Handling overall email marketing work which includes HTML Coding / Setting up the workflows as required, Litmus Testing, Applying Quality checks on creatives etc.
  • 8. Good in A/B test module to increase customer’s Open rate and help them increasing their revenue.
  • 9. Help customers creating Landing pages to integrate it with their Signup Forms and host them on websites / Blog pages.
  • 10. Suggest customers to use Signup form / Survey / Polls to get Opt-in Leads to grow their business.
  • Job Responsibilities as Deputy Manager – Email Deliverability:
  • 1. Handling Abuse Complaints
  • 2. Walk client’s through the process to design their Email templates to receive high Open Rate.
  • 3. Handling overall email marketing work which includes HTML Coding / Setting up the workflows as required, Litmus Testing, Applying Quality checks on creatives etc.
  • 4. Work with Deliverability Consulting clients to promote email best practices for optimal deliverability
  • 5. Provide guidance during new client onboarding & IP ramp-up process
  • 6. Alert strategic clients to blocks and recommendations for corrective action
  • 7. Understand and apply industry policies and procedures related to email deliverability issues
Email Campaign DeliverabilityHTML CodingA/B TestingProduct Management

Benchmark email

Assistant Manager - Customer Support

Jun 2006Sep 2014 · 8 yrs 3 mos · Gurgaon, India

  • Distribute work among the Team members, handle client's Pannel as well as Zendesk CRM for ticketing system. Designing Custom Templates in HTML formats as per client's requirement
HTMLCustomer SupportTemplate Design

Ge capital

Database Analyst

Aug 2005Apr 2006 · 8 mos

  • 1. Handling customers PDC (Post Dated cheques), NOC (Non Objection Certificate), OB (Original Message), Bill of agreement etc.
  • 2. Need to arrange all the physical records of the customers and manage them according to different stages.
  • 3. Make the complete entry of all the documents of the customers.

Education

Maharishi Dayanand University - MBA in Finance

Masters in Finance

Jan 2009Jan 2012

Delhi University

Bachelor of Commerce (B.Com.)

Jan 2008Jan 2015

St. Michael Sr. Sec. School

St. Michael Sr. Sec. School