Mar 2023 – Dec 2024 · 1 yr 9 mos

• Manage a team of product designers to create experiences for Categories, Gen AI initiatives and Video commerce.
• My priority is to build a highly functional & happy team environment, by working closely with each team member to develop their individual career plans based on their long and short-term aspirations.

Mar 2021 – Feb 2023 · 1 yr 11 mos

• Heading a team of designers to solve for Retention, Video Commerce & Growth initiatives.

Mar 2020 – Feb 2021 · 11 mos

• Lead design initiatives for Flipkart Video, User retention, User generated content (Ratings and reviews, QnA, etc) and Gamification tracks
• Mentored team of designers for their respective areas
• Redesigned Flipkart Ideas with an intent to create an immersive experience for the users. This included redesigning navigation patterns, defining micro-interactions, and the entire user interface for Ideas.
• The redesign resulted in a healthy increase in Engagement and Retention metrics within the first 2 months of the launch

May 2018 – Feb 2020 · 1 yr 9 mos

• Lead design efforts to work on new product initiatives from the ground up
• Flipkart Studio, a content creation and management suite to power Flipkart Ideas.
• Defined product & design strategy through research and market analysis
• Worked on design timelines and breaking the project into milestones view
• Designed a scalable framework by defining task-flows, information architecture, wire-frame iterations, hi-fidelity visual designs and interactive prototypes
• Collaborating with developers, providing development support, and conducting Design Quality Assurance
• Worked with User researcher to identify gaps and propose alternate solutions in the user flows
• Designed Mobile and Desktop UX to launch Travel (Flights) category
• Worked in an agile team environment
• Drove and managed design execution from ideation to delivery
• Worked with cross-functional teams to align them on E2E user flow i.e. pre-booking, booking and post-booking phase

Jul 2017 – Apr 2018 · 9 mos

Jul 2016 – Jul 2017 · 1 yr

• Worked as a design consultant for diverse and complex domain-oriented projects with Microsoft (Dynamics 365 team)
• Involved in new initiative/pitch for potential projects
• Customer relationship management systems | Fleet management system | Field force management system

Jul 2016 – Dec 2017 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Worked on multiple areas within Microsoft Dynamics 365
• Owned & delivered UX for my product areas
• Collaborated with cross functional global teams to identify product requirements, suggest changes to the component library, and work on design solutions
• Designed scalable & extensible solutions from ideation to delivery

Mar 2015 – Apr 2016 · 1 yr 1 mo · Greater Bengaluru Area

• In my role as Designer at Mahindra Retail Pvt. Ltd., I led design research, design strategy, retail space and product design to reflect the new brand identity of BabyOye. My process involved user interviews, distillation of foundational research into user personas and a high-level strategy, collaboration on branding and ‘look and feel,’ sketching, 3D rendering and presentations, prototyping and collaboration with vendors for the final design execution.

Jun 2014 – Jan 2015 · 7 mos · Bangalore

• Worked under Michael Foley for Graduation project at NID. The project involved retail space and fixture design for a well-known bookstore brand in Bangalore. The process followed understanding the site & users, brainstorming, design development and iterations, technical detailing, design implementation and coordination with various in-house teams, clients and vendors at different stages.