Kate Pate

Director of Engineering

Seattle, Washington, United States17 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 12 years of digital marketing experience.
Expert in full funnel digital strategies.
Proven team leadership in campaign execution.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital marketing strategies.

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Skills

Core Skills

Digital Marketing

Other Skills

Press ReleasesCopy EditingPublic SpeakingNewslettersSpanishMicrosoft OfficeCustomer ServiceJournalismInDesignGoogle Webmaster ToolsLeadershipBloggingSalesSocial NetworkingMarketing

About

I am a cross team, cross channel, full funnel digital strategist with a CRO background. 12+ years experience executing digital marketing strategy using SEM, SEO, CRO, email and social tactics. Passionate analytics consumer, developing well-supported strategies and audience development. Specialties: Lead generation – Online advertising – Full funnel strategies – Content marketing – B2B marketing – Social media marketing – Bid optimization modeling – Campaign management – Attribution modeling Platforms: Google Adwords and Bing Advertising, Google Analytics, Adobe Marketing Cloud, Marin Software, SalesForce, ABM advertising platforms (Terminus, Adroll, Demandbase), Twitter, Facebook , LinkedIn. My main objective is to develop & execute strategies with colleagues that achieve marketing and demand gen goals, make budget decisions based on reliable data, and help growing companies expand their online presence & advertising efficacy. I have experience driving digital traffic that completes desired conversion actions, facilitated by conversion rate optimization on both the advertising and website side. Proven ability to lead a team in campaign execution, intake and management. I am an excellent communicator, able to negotiate strategy, feedback and advice for the best possible outcome across teams. Personally, I am an avid traveler, music lover and wine enthusiast. I also indulge in hiking mountains, practicing yoga and good books.

Experience

17 yrs 10 mos

Total Experience

2 yrs 4 mos

Average Tenure

5 yrs 8 mos

Current Experience

Github

2 roles

Director of Web Experience

May 2022 – Present · 4 yrs

Digital Marketing

Director of Digital Marketing

Sep 2020 – May 2022 · 1 yr 8 mos

Digital Marketing

New engen, inc.

2 roles

Senior Manager

Jul 2020 – Sep 2020 · 2 mos

Digital Marketing

Performance Marketing Manager

Jun 2019 – Sep 2020 · 1 yr 3 mos

Leading a team of five, dedicated to driving measurable, actionable SEM results for complex enterprise clients.
Developing training and management processes, as well as documentation best practices for a growing performance marketing organization.

Digital Marketing

Zenledger.io

Director of Marketing

Nov 2018 – May 2019 · 6 mos · Greater Seattle Area

Built marketing programs & strategies from the ground up for the product's maiden trip to the market.
Drove a positive ROI on marketing spend.
Managed all marketing elements: PR, Content, Website management, Partner relationships, advertising and vendor engagement.

Digital Marketing

Avalara

3 roles

Senior Digital Advertising Manager

Feb 2017 – Oct 2018 · 1 yr 8 mos

Manage the digital advertising strategy and budget for multiple internal business units (both domestic and foreign) on Google, Bing and social ad networks. Administer the use of automated bidding platforms and revenue models. Govern external agency team and internal contractor resources. Support the development of robust attribution configurations. Coordinate campaign launches, inform strategy and execution of integrated campaigns. Work with stakeholders to determine the best strategies, and report our successes on their behalf.

Digital Marketing

Digital Advertising Manager

Sep 2015 – Jan 2017 · 1 yr 4 mos

Manage the digital advertising budget for multiple internal business units on Google, Bing and other ad networks. Manage the use of automated bidding platforms and revenue models. Support the development of robust attribution configurations. Coordinate campaign launches, participate in integrated campaigns. Report to stakeholders our efforts on their behalf.

Digital Marketing

SEO/SEM Marketing Manager

Sep 2012 – Sep 2015 · 3 yrs

Responsible for the management of company website analytics and digital advertising on the Google and Bing ad networks. Delivering user behavior insights, development of new pages and sites created specifically for lead generation and working with colleagues on conversion rate optimization.

Digital Marketing

Insideout solutions

Marketing Blogger

Sep 2012 – Aug 2013 · 11 mos · Remote Employee

Responsible for bi-monthly blogging on over 20 bed and breakfasts, dude ranches and tourism boards.

Public policy research lab at lsu

Supervisor

Aug 2010 – Jul 2012 · 1 yr 11 mos

Monitor survey callers for data accuracy and productivity. Facilitate over-the-phone surveys for clients. Train and assist callers with new projects.

Insideout solutions

Search Engine Marketing Specialist

Jul 2008 – Jun 2010 · 1 yr 11 mos · Sequim, WA

Managed online marketing for over 125 clients. Blog writer for both clients and company. Google Advertising Qualified Individual; personally responsible for $14,000 per month in pay-per-click advertising. Sales associate at national trade shows, speaker on blogging and social networking for tourism businesses.