Jan 2021 – Jan 2022 · 1 yr

Jan 2019 – Jan 2021 · 2 yrs

• Ira led legal strategy, partnerships, business development and regulatory compliance for this game industry blockchain innovator, and built legal operations from the ground up. Forte's mission is to upgrade the games industry with seamless and accessible blockchain technology that benefits players and developers by building, incubating and funding the most promising decentralized products and solutions. Learn more at Forte.io.

Jan 2021 – Apr 2024 · 3 yrs 3 mos · San Francisco Bay Area

• Co-founding, incubating and advising tokenized games, social networks and consumer projects at SuperLayer, a Web3 venture studio.

Jan 2018 – Jan 2021 · 3 yrs

• Ira led legal, strategic transactions and compliance for Rally Network, a blockchain platform that empowers robust, always-on creator-owned economies.

Jan 2018 – Jan 2018 · 0 mo · San Francisco Bay Area

• As HouseCanary's first General Counsel, Ira led legal affairs for this fintech data analytics company with a technology platform that forecasts property values, enabling smarter, faster real estate decisions, and changing the way people work and invest in real estate. Ira structured and negotiated strategic business transactions and partnerships, drove regulatory compliance, advised on board and governance matters, and oversaw product design for this fast-growth startup.

Jan 2016 – Jan 2018 · 2 yrs

• Ira served as Director and Secretary for this premier international association whose members represent the industry’s leading practitioners in the interactive entertainment industry and other related fields.
• Our mission is to serve our members, their specialized profession and the law governing their practice by providing worldwide tools and resources necessary to collectively achieve the highest level of expertise and service.

Jan 2014 – Jan 2017 · 3 yrs · San Francisco, CA

• Ira led and managed global legal affairs for industry leader in AAA console quality mobile games, valued at $1 billion. Key responsibilities included:
• Leading deals for strategic business transactions, including acquisitions of companies and assets, divestitures of game portfolios, IP licensing deals with key Hollywood partners including Disney/Marvel and Lucasfilm, Fox, Hasbro and Warner Bros.
• Managing and structuring robust intellectual property portfolio, including extensive patents, trademarks and copyrights.
• Advising on corporate governance and operations.
• Overseeing product development and regulatory compliance, including privacy, data security, marketing and consumer protection (COPPA, FTC, etc.).
• Managing international subsidiaries and business deals with partners in Asia and Europe.
• Recruiting and managing team of attorneys and paralegals.
• She oversaw the sale of Kabam to Netmarble, and the acquisition by Fox of its spinout entity, Aftershock, in 2017.

Jan 2012 – Jan 2014 · 2 yrs · Foster City, CA

• Ira served as lead counsel on transactions, marketing and promotions for PlayStation hardware and games. She oversaw the launch of the PlayStation 4 console. Key responsibilities included:
• Overseeing legal clearance for marketing and advertising collateral.
• Supervising and drafting commercial contracts for marketing, licensing, strategic partnerships, HR and operations, including creation and maintenance of forms.
• Managing a team of attorneys and paralegals.
• Negotiating and managing agency agreements and ad buys.
• Advising on privacy and consumer data collection practices.
• Managing regulatory compliance and responses to inquiries and investigations.
• Creating and leading trainings and presentations for business clients on a range of topics, including marketing and false advertising, privacy, promotions and native advertising.

Jan 2007 – Jan 2011 · 4 yrs · San Francisco, CA

• Ira was the lead counsel for design and implementation of marketing campaigns for Williams-Sonoma’s family of brands, which include Williams-Sonoma and Williams-Sonoma Home, Pottery Barn Kids and Teen, West Elm, Rejuvenation and Mark & Graham. She also prepared and advised on SEC filings. Key responsibilities included:
• Advising on direct marketing, mobile campaigns, behavioral advertising, paid search, sweepstakes and contests, social media, forums, and user generated content campaigns.
• Drafting 1934 Act filings, including proxy statements, 10-Ks, 10-Qs, 8-Ks and Forms 3, 4 and 5.
• Advising on corporate compliance and managing Board of Directors matters.
• Ensuring compliance with FTC guidelines, CAN-SPAM and COPPA.
• Advising on international expansion of stores.
• Drafting and negotiating commercial contracts, including acquisition, promotions, services, non-disclosure and co-marketing agreements.
• Ensuring compliance with consumer privacy and data collection laws, and maintaining privacy policy and Data Breach Response Plan.

Jan 2005 – Jan 2007 · 2 yrs · Palo Alto

• Engaged in broad-based corporate practice, representing clients ranging from start-ups to Fortune 500 companies. Advised clients on all facets of corporate transactions, including corporate formation and structuring, venture financings, mergers and acquisitions, securities offerings, intellectual property matters, privacy and data security issues, commercial transactions, joint ventures and strategic partnerships. Representative clients included: Google, Salesforce.com, Williams-Sonoma, Cypress Semiconductor, Intraware.

Jan 2002 – Jan 2005 · 3 yrs · New York, NY

• Engaged in broad-based corporate practice focused on domestic and international capital markets, mergers and acquisitions, public company reporting, equity financings and intellectual property matters. Drafted merger agreements, asset purchase agreements, marketing agreements, commercial documents, offering memoranda, prospectuses, underwriting agreements, and corporate organizational materials. Drafted license agreements, trademark applications, privacy disclosures and intellectual property licensing agreements. Representative clients included: BNP Paribas, KBC Bank, Morgan Stanley Dean Witter, Bank of America, Lehman Brothers and JPMorgan Chase.

Jan 2001 – Jan 2002 · 1 yr · New York, NY

Jan 2001 – Jan 2001 · 0 mo · San Francisco Bay Area

Jan 2000 – Jan 2000 · 0 mo · New York, NY

Jan 1996 – Jan 1999 · 3 yrs · San Francisco Bay Area / New York, NY