Jan 2021 – Apr 2021 · 3 mos

Jul 2020 – Jan 2021 · 6 mos

Mar 2020 – Jun 2020 · 3 mos

Aug 2019 – Dec 2019 · 4 mos · Gurugram, Haryana, India

• Account lead for the cosmetics brand, Colorbar, spearheading social media strategy, social, ecommerce, ORM, Website, SEO, Content, Paid Media, Influencer activation and
• Photoshoot & on-ground events.
• Leading brand MommyPure, a new entrant in baby's product market right from
• brand identity to go-to-market strategy for the brand launch.

Sep 2017 – Jul 2019 · 1 yr 10 mos · Gurugram, Haryana, India

• Responsible for spearheading digital media and content strategy for existing clients.
• Responsible for new business growth, driving business pitches and leading digital marketing team.

Jan 2017 – Jul 2017 · 6 mos · Greater Delhi Area

• Digital planning & strategy lead for Philips Morris International and their recruitment arm Inkompass.
• Responsible for conceptualizing and strategizing digital campaigns for Inkompass.
• Spearheaded the account management and creative team in terms of providing strategic direction and managing operations.

Dec 2015 – Dec 2016 · 1 yr · Greater Delhi Area

• Managed and led the account management team in terms of providing strategic direction and managing day to day operations.
• Responsible for business growth through existing clients, developing a proactive action plan for all accounts in order to meet client retention and budget targets.
• Leading and growing accounts from the forefront: Select CityWalk, Reliance Group, JW Marriott (Chandigarh), Luxurystation.com, Le Merdian.

Oct 2013 – Nov 2015 · 2 yrs 1 mo · Gurugram, Haryana, India

• Active involvement in campaign planning, execution, optimization, budget forecasting/allocation, innovative concept ideation and business strategy for clients.
• Responsible for building and maintaining active communication between the client and the team, to provide strong team representation and set client expectations right.
• Clients managed: SARE Homes, TalentEdge, Roca Parryware, Greenlam Laminates, Career Builder, Ceasefire, HDFC Ergo and SRM Jewellers.

Jan 2010 – Sep 2013 · 3 yrs 8 mos · Noida, Uttar Pradesh, India

• Developed and worked extensively on content solutions like infographic
• development, video production, corporate presentations, website/blog/SEO content.
• Primary SPOC for international agency clients and driving their content-led business
• solutions.