Haiyan W.

CTO

San Francisco, California, United States15 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven leader in UI engineering at Netflix.
Expert in Android and iOS app development.
Strong background in metrics-driven product experimentation.

Stackforce AI infers this person is a B2C mobile app development expert with a focus on user experience and innovation.

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Skills

Core Skills

AndroidIos DevelopmentFull-stack Development

Other Skills

UI engineeringmetrics-driven product experimentationA/B testinguser experience enhancementproduct developmentapp redesignapp performance enhancementsocial gamingbackend servicesfrontend UIJavaJavaScriptSoftware Development

Experience

15 yrs 6 mos

Total Experience

3 yrs 10 mos

Average Tenure

7 yrs 11 mos

Current Experience

Netflix

2 roles

Software Engineering Manager

Promoted

Aug 2021 – Present · 4 yrs 8 mos · San Francisco Bay Area

I lead a UI engineering team focused on metrics-driven product experimentation across Android, iOS, TV, and Web platforms at Netflix, collaborating closely with Product Management, Experience Design, Data Science, Consumer Insights, and Backend Engineering teams. We spearhead innovative initiatives to enhance premium user experiences through media discovery improvements, content recommendation optimizations, UI advancements, and more.

AndroidiOS developmentUI engineeringmetrics-driven product experimentation

Senior Software Engineer

May 2018 – Aug 2021 · 3 yrs 3 mos · San Francisco Bay Area

Led multiple Netflix Android app projects aimed at enhancing user experiences in mobile-centric markets, with a focus on improving downloads and offline playback capabilities. Designed, implemented, and successfully executed numerous user-facing feature A/B tests, resulting in improvements in user retention and revenue growth. Actively champions innovation and experimentation for new feature development within strategic product initiatives.

AndroidA/B testinguser experience enhancement

Uber

Senior Software Engineer

Mar 2016 – Sep 2017 · 1 yr 6 mos · San Francisco Bay Area

Android and iOS app development on Financial Products team. Developed and shipped several successful products, including Uber Gift Cards featuring in-app gifting (https://www.uber.com/gift-cards/), Payment Rewards, Visa Local Offers (https://www.uber.com/c/visa-local-offers/), and Uber Credit Cards with in-app card application (https://www.uber.com/c/uber-credit-card/).

AndroidiOS developmentproduct development

If(we)

Senior Software Engineer

Feb 2012 – Mar 2016 · 4 yrs 1 mo · San Francisco Bay Area

Contributed to the redesign and re-architecture of the company's flagship app, Tagged v2, significantly enhancing both user experience and app performance. Additionally, spearheaded the development of the company’s first in-house social mobile app, Sidewalk, and a new dating app, Swoon, for both Android and iOS platforms.

AndroidiOS developmentapp redesignapp performance enhancement

Rockyou

Software Engineer

Mar 2010 – Feb 2012 · 1 yr 11 mos · San Francisco Bay Area

Full-stack engineer specializing in Facebook-based social gaming development for Zoo World and Zoo World 2. Responsible for system infrastructure, backend services, frontend UI, and end-to-end integrations. Led cross-functional efforts to revamp the company’s platform service, enhancing development speed and product quality across multiple social gaming projects.

full-stack developmentsocial gamingbackend servicesfrontend UI