Xin Gu

Digital Marketing Specialist

Los Angeles, California, United States11 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in Analytics Management.
Expert in web analytics and performance optimization.
Proven track record in leading cross-functional teams.

Stackforce AI infers this person is a Marketing Analytics expert with a strong focus on AdTech and MarTech.

Contact

Skills

Core Skills

Web AnalyticsData Analysis

Other Skills

Google AnalyticsGoogle Tag ManagerAdobe AnalyticsMarketo MeasureB2B MarketingA/B TestStatistical AnalysisWeb MeasurementPaid MediaProgrammatic DisplayPaid Media OptimizationBrand MarketingStatistical ModelingForecastingData Visualization

About

Experienced Analytics Manager with 10+ years in AdTech and MarTech, specializing in measurement, attribution, and performance optimization. Proven track record of leading cross-functional teams to deliver next-gen identity and measurement solutions. Adept at driving strategic projects, performing root-cause analysis, and presenting insights to stakeholders. Email: xingu0606@gmail.com Skills: Web Measurement | Data Analysis | Web Analytics | Paid Media | Programmatic Display | Paid Media Optimization | Brand Marketing | A/B Test | Statistical Analysis | Forecasting Tools: Data Analytics: Excel, Google Sheet, MySQL, Python (numpy,pandas) Statistical Modeling: Linear Regression Data Visualization : Tableau, PowerBI Social Analytics: Sprinklr, BrandWatch, Crimson Hexagon Web Analytics: Google Analytics, Google Tag Manager, Adobe Analytics Marketing/Ad Technology: Demandbase, 6Sense, LiveRamp, Google Marketing Platform

Experience

11 yrs 1 mo

Total Experience

2 yrs 2 mos

Average Tenure

4 yrs 5 mos

Current Experience

Cloudflare

2 roles

Senior Marketing Analytics Manager

Promoted

Apr 2025 – Present · 1 yr 1 mo · Remote

Marketing Analyitcs Manager

Nov 2021 – Mar 2025 · 3 yrs 4 mos · Remote

Orchestrated the implementation of web analytics on Cloudflare's web properties, enabling comprehensive user tracking from initial web visit to conversions.
Served as an SME on web performance analytics, providing insights to stakeholders. Developed and
maintained dashboards and reports to monitor website metrics, implemented improvements to
enhance user experience and drive conversions.
Standardized the internal campaign building process with automating the UTM building process,
enabling attribution tools to better report marketing dollar efficiency.

Google AnalyticsGoogle Tag ManagerAdobe AnalyticsMarketo MeasureB2B MarketingWeb Analytics+1

Centerfield

Analytics & Optimization Manager

Jan 2021 – Nov 2021 · 10 mos · Los Angeles Metropolitan Area

Optimize e-commerce web experience by running A/B tests, improved the online conversion rate by
100%.
Collaborate with media buyers to test personalized landing page experience, increased brand
keyword’s performance by 20%.
Design, develop and maintain reporting dashboards on email marketing campaigns, chat conversions
and website funnel performance.

Wondros

Analytics Manager

Feb 2020 – Jan 2021 · 11 mos · Greater Los Angeles Area

Analyzed on campaign performance and optimized across various paid channels through A/B testing. Improved Facebook Ads' CTR by 20% for client's social awareness campaign.
Provided campaign insights for paid media campaigns of NIH's Join All of Us program across social, programmatic, and digital video.
Led onsite conversion analysis and optimization. Improved onsite conversion rate by 1.13% and decreased landing page bounce rate by 12%.
Automated the data processing work flow, reducing the manual work hour by 50%.

National research group

2 roles

Senior Digital Analyst

Oct 2017 – Nov 2019 · 2 yrs 1 mo

Developed the forecast model for box office with digital data. The model has a 20% MAPE value and widely used internally.
Created reporting on the theatrical releases, leading to an exclusive deal with a major motion pictures studio on international market.
Supported the client manager and other internal teams with social data analysis, and assist in developing the digital database into the data portal that is used daily internally and externally.
Assisted in ad-hoc analysis for entertainment strategy team and TV team for brand studies that involve with digital audience profiling.

Analyst, Digital

Jul 2016 – Jun 2018 · 1 yr 11 mos

The walt disney studios

Social Media Analyst

Oct 2014 – May 2016 · 1 yr 7 mos · Greater Los Angeles Area

Conducted U.S. and Worldwide social media listening for Disney’s theatrical and home entertainment releases, and worked with the marketing team to quantify and benchmark on the digital theatrical campaign.
Utilized Tableau and Spark SQL to develop and design dashboards, reports, and visualizations for theatrical marketing team. Worked with Data Engineering Team on translating business requirements into technical requirements.

Variety

Sales and Business Intern

Sep 2013 – Dec 2013 · 3 mos · Greater Los Angeles Area

Participated in outreach to potential clients for new business developments and ventures.

Imax

International Film Marketing Intern

Feb 2013 – May 2013 · 3 mos · Greater Los Angeles Area

• Supported department managers by evaluating theatrical marketing efforts for Asia Pacific and Latin America, and creating PowerPoint presentations to report on campaign KPIs.

Viacom, spike tv

Digital Research Intern

Sep 2012 – Dec 2012 · 3 mos · Greater Los Angeles Area

Aggregated weekly data reports from Radian6 and Omniture to create performance tracking and trend analysis for the Spike TV shows and website.

Sina corporation

Editorial Intern

Sep 2010 – Dec 2010 · 3 mos · Beijing City, China

• Monitored finance news of major newspapers in China, keeping update with government‘s websites and other related media. Coordinated with news updates on Chinese social media platform Weibo.com