Genell Zuciya

CEO

United States18 yrs 6 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Nearly two decades in immersive design and storytelling.
  • Founder of Nexus Lab Space focusing on experiential innovation.
  • Advocate for accessibility and sustainability in design.
Stackforce AI infers this person is a Creative Director specializing in immersive entertainment and experiential design.

Contact

Skills

Core Skills

Technical LeadershipUser Experience (ux)Leadership In DeiExhibit DesignInteractive Creative DirectionCreative DirectionProduct DevelopmentDigital StorytellingThemed EntertainmentDigital Media

Other Skills

Agentic WorkflowsUX ResearchData VisualizationVendor ManagementRFP DesignAI AutomationPrompt EngineeringSocial ImpactIntersectional AdvocacyGrassroots EmpowermentUser ResearchBoard RelationsCreative Concept DesignCreative StrategyLeadership

About

Experiential creative director with nearly two decades of work across Walt Disney Imagineering, Netflix, and Meow Wolf. I specialize in large-scale immersive design, innovation strategy, and concept-to-deployment development at the intersection of technology, storytelling, and systems thinking. Master's in Biomimicry and have done field work in 6 different ecosystems. Founder of Nexus Lab Space. Always looking to collaborate through a role in experiential innovation and human-centered design.

Experience

18 yrs 6 mos
Total Experience
3 yrs 1 mo
Average Tenure
1 yr
Current Experience

Netflix

Technical Management

May 2025Present · 1 yr · Hybrid

  • Projects:
  • Netflix House Philadelphia
  • Netflix House Dallas
  • Netflix House Las Vegas
Agentic WorkflowsTechnical LeadershipUX ResearchData VisualizationVendor ManagementRFP Design+3

Art processors

Creative Director

Sep 2023Mar 2025 · 1 yr 6 mos · Santa Fe, NM | New York | Australia · Hybrid

  • As a Creative Director at Art Processors, my true responsibility is as a Citizen Designer. I am committed to making science accessible, empowering communities, and addressing social and environmental issues through my designs and storytelling, particularly in immersive and museum experiences.
  • Key Projects:
  • The National Civil Rights Museum (Memphis, TN)
  • Louisiana Music Museum (Lafayette, LA)
Interactive Creative DirectionIntersectional AdvocacyGrassroots EmpowermentUser ResearchUser Experience (UX)

Segd

National Board Member

Jan 2023Dec 2025 · 2 yrs 11 mos

  • 2024 - Present SEGD Sustainability Committee Chair
  • 2024 - SEGD Achievement Award Chair & Sustainability Committee Member
  • 2023 - Juror Chair for the Global Design Awards
  • 2022 - Global Design Awards Juror
  • 2021 - SEGD Conference Panelist - "Meow Wolf: Spontaneity at Scale"
  • Advocate for accessibility and sustainability in experiential design.
Social ImpactExhibit DesignLeadership in DEI

Meow wolf

Senior Creative Director

Dec 2019Aug 2023 · 3 yrs 8 mos · Santa Fe, New Mexico, United States · On-site

  • At Meow Wolf, I led teams in creating immersive, world-building experiences, with custom interactive designs and innovative audience engagement. I worked to blend product innovation, multi-material design, and nonlinear storytelling to enhance guest freedom and agency. Core to my work, I frequently developed and implemented holocratic (decentralized) frameworks for conceptual design and production. This approach best distributed decision-making in our highly collaborative work environment, making a more adaptable, efficient, and empowered workplace.
  • Dec. 2021 – July 2023
  • The Real Unreal (Grapevine, TX)
  • Radio Tave (Houston, TX)
  • I collaboratively led the creative direction across multiple groundbreaking installations, each uniquely tailored to a new narrative and IP. I developed creative frameworks and led multi-disciplinary teams to execute immersive worlds, collaborating with both internal and external artists and ensuring consistent, high-quality results across all vendor relationships.
  • April 2020-Dec. 2021 – I creative directed all House of Eternal Return exhibition upgrades for Covid-19 safety. This included a marketing campaign, launching a timed ticketing system, parking lot entertainment, AR experiences, a new retail space, F&B expansion, converting the exhibition narrative elements from high-touch to low or no-touch, and exhibition flow redesign where needed.
  • Dec. 2019-Apr. 2020 – I completed the Blue Sky and Conceptual Design phase for a >50,000 sq ft exhibition space in Washington, DC.
Board RelationsCreative Concept DesignCreative StrategyLeadershipProduct DevelopmentArt Direction+5

Walt disney imagineering

Imaging & Electronic Engineer (SFX & Illusions Dept.)

May 2014Nov 2019 · 5 yrs 6 mos · Glendale, CA

  • Develop custom optical illusions, technology, and animations to support immersive experiences for Disney park attractions. Phases: Ideation, Concept, R&D, Execution.
  • Special effects design and installations completed in the following parks:
  • Disney California Adventure: Soarin’
  • Shanghai Disney Resort (relocated to Shanghai for 8mo)
  • Hong Kong Disneyland: Hyperspace Mountain
  • Disneyland Paris: Hyperspace Mountain
  • Star Wars Galaxy's Edge: Rise of the Resistance (CA & FL)
  • Avengers Campus
Data ScienceDigital StorytellingArt DirectionThemed EntertainmentResearch and Development (R&D)Visual Effects+2

Hartbeat productions (kevin hart - "let me explain" - tour and movie)

Special Effects Supervisor

Feb 2012Jan 2013 · 11 mos · Madison Square Garden (America & Europe)

  • Kevin Hart: "I want to be a comedic rock star"
  • Me: *thumbs up* You've got it.
  • I designed the pyrotechnic and laser effects for Kevin Hart's "Let Me Explain" tour and movie. When Kevin calls for flames, I'm the one to shoot them off :)
Digital MediaVisual Effects

Image engineering

3 roles

Director of SFX Design

Jan 2012May 2014 · 2 yrs 4 mos

  • Design and manage SFX displays from concept to fruition. This included design, fabrication, installation, programming of pyrotechnic and laser displays, and crew management for the following types of displays:
  • Class 4 Laser Shows - programming graphic and atmospheric beams
  • Video Mapping & Content Creation
  • Class 1.3 & 1.4 Fireworks - permits, programming, setup and firing
  • Working with performers: Rihanna, Kevin Hart, Green Day, String Cheese Incident, Tiesto, David Guetta, Zedd, and more.
  • March 2008-August 2009: Special Effects Designer & Technician
  • September 2009-December 2011: Senior Pyrotechnic Programmer
  • January 2012-May2014: Director of SFX Design
Digital MediaVideo ProductionGovernment RelationsCopywritingDigital StorytellingArt Direction+2

Lead Pyrotechnic Designer

Jan 2010Dec 2011 · 1 yr 11 mos

Digital Media

Special Effects Technician

Mar 2008Dec 2009 · 1 yr 9 mos

Digital MediaComputer AnimationVideo ProductionVisual Effects

The enrichment centers

After-School Program Teacher

Jan 2008Jun 2008 · 5 mos · Maryland, United States

  • Designed curriculum and facilitated after-school programs, including:
  • Fashion Design
  • Japanese Language
  • Bridge Building
  • Dance
  • Reading & Writing (as part of the No Child Left Behind Program)
Union RelationsStage RiggingLED Displays

Iatse local 19

Stagehand

Aug 2007Oct 2008 · 1 yr 2 mos · Baltimore, Maryland

  • Assist with the load in and out of various live events at indoor and outdoor venues. Typically assigned to the video (camera setup, LED screens, etc) and special effects teams (pyrotechnics).
Digital MediaVisual Effects

Indigo view

Video Production Assistant

Apr 2006Sep 2006 · 5 mos · Crete, Greece (Chania)

  • Market Indigo View's independent short films to international festivals and distributors
  • Photograph stills during music videos and commercials
  • Apply makeup to talent during video productions
  • Maintain company website
  • Occasionally act in commercials
  • http://www.indigoview.com/
Curriculum Development

Education

Drexel University

Bachelor of Science — Film & Video Production

Jan 2003Jan 2007

Arizona State University

Master of Science - MS — Biomimicry

Jan 2021Jan 2025

Irvine Valley College

Laser and Optical Engineering

Sep 2017Jun 2019

Technological Educational Institute of Crete

Jan 2006Jan 2006

Temple University Japan

Study Abroad — Japanese Language and Translation for Cinema

Jan 2005Jan 2005

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