Vaibhav Kaul — Director of Engineering
I am a Marketing Leader with extensive experience leading digital transformation, growth strategy, and revenue acceleration across technology, consumer, and retail organizations. I operate marketing and digital as commercial growth functions, fully aligned with P&L ownership, sales, product, retail, and business leadership. I have led enterprise-scale digital and marketing transformation programs, transitioning organizations to digital-first, data-driven operating models. Core expertise includes Go-To-Market (GTM) strategy, product launches, digital commerce, MarTech and CRM transformation, marketing automation, advanced analytics, performance marketing, and customer acquisition and retention. My experience includes end-to-end business ownership, covering P&L management, annual operating plans, budget planning and governance, ROI measurement, cost optimization, and large multi-channel marketing budgets. I ensure strong financial discipline with clear visibility into growth impact, efficiency, and long-term value creation I bring deep operational leadership across sales enablement, retail marketing and execution, omnichannel customer experience, CRM, and customer lifecycle management. This has driven measurable improvements in conversion rates, customer lifetime value (CLV), retention, digital adoption, and market share, while strengthening brand equity. On brand and communications, I have built and scaled integrated marketing ecosystems across ATL, BTL, digital marketing, performance media, content marketing, influencer marketing, social media, and owned platforms. I have led content-led growth strategies, creator economy initiatives, and social-first storytelling, with strong governance and ROI accountability. I have also pioneered new-age digital engagement models, including gaming communities, meme marketing, culture-led brand participation, and community-driven growth initiatives, enabling relevance with Gen Z and millennial audiences. As a senior leader, I focus on talent development, capability building, and execution excellence. I build high-performing teams with strengths in strategy, digital execution, analytics, and agile delivery, supported by a test–learn–scale mindset. I partner closely with CEOs, Boards, and leadership teams as a growth architect, driving scalable, profitable growth through digital, data, and customer-centric transformation
Stackforce AI infers this person is a Marketing Leader specializing in Digital Transformation and Growth Strategy for B2C sectors.
Location: Delhi, India
Experience: 21 yrs 7 mos
Skills
- Digital Transformation
- Influencer Marketing
- Digital Marketing
- Content Marketing
- Retail Marketing
- Project Management
- Revenue Management
Career Highlights
- Led digital transformation for major brands.
- Pioneered live commerce in India for smartphone launches.
- Built high-performing teams focused on growth.
Work Experience
Samsung India
Director (7 yrs 1 mo)
Samsung India Electronics
Deputy General Manager Marketing (4 yrs)
Head : Exclusive Retail Expansion (Mobility) (2 yrs 5 mos)
HCL Infosystems
National Sales Manager - Exclusive Retail & D2R (1 yr 11 mos)
BenQ India Pvt Ltd
Regional Sales Manager (2 yrs 4 mos)
HCL Infosystems Ltd
Channel Sales head, Delhi & NCR, HCL Infosystems Ltd (2 yrs 6 mos)
Ingram Micro India Ltd
Deputy Manager (1 yr 4 mos)
Education
MBA at KJ Somaiya Institute of Management Studies, Mumbai
BE at SSPMS SOCIETYS College of Engineering, Pune
CBSE at Delhi Public School - Mathura Road
