Apr 2021 – Present · 5 yrs 1 mo · On-site

• Leading the engineering efforts for Samsung's Advertiser Platform in Bangalore, overseeing key data products including the Unified Data Warehouse (UDW), Data Management Platform (DMP), and Samsung Panel
• Unified Data Warehouse (UDW): Orchestrates the ingestion and transformation of producer data into high-quality, ready-to-consume formats, facilitating impactful data-driven business solutions
• Data Management Platform (DMP): Integrates proprietary first and third-party data from diverse sources, enabling advanced advertising targeting, analytics, and insights
• Samsung Panel: Utilizes audio ACR technology to comprehensively measure TV content consumption among individual viewers within Samsung households, encompassing both linear and streaming services
• Roles involves :
• Expertly collaborate with PMs and business teams to devise strategic roadmaps for the monetization of Samsung and third-party data products with a revenue of $100M
• Skillfully design and deploy segment data ingestion pipelines, processing a variety of data sources including Liveramp, Experian, Lotame, and Polk, to enhance targeting capabilities.
• Proficiently leverage first-party (1P) and third-party (3P) data segments to curate audiences within Demand Side Platforms (DSPs), optimizing advertising effectiveness
• Spearhead the development of the Global Compliance Manager for Unified Data Warehouse (UDW), ensuring adherence to regulatory frameworks such as CCPA, CPRA, and GDPR
• Implemented Data Observability frameworks within UDW to monitor data completeness, freshness, and anomalies, enabling proactive issue resolution
• Collaborate closely with partners like Dal-Track and Vidvita to integrate ACR audio matching capabilities
• Rigorous quality standards for data products, establish DORA metrics, and manage incident SLAs to uphold operational excellence
• Contribute to cloud infrastructure design reviews, approve budgets, and optimize costs, overseeing expenditures totaling approximately $10M

Apr 2018 – Mar 2021 · 2 yrs 11 mos · On-site

• Head of Engineering with a focus on IoT technologies, leading initiatives across IoT Data Platform, IoT Analytics, Diagnostics AI for Digital Appliances, and the Building IoT (b.IoT) platform. Spearheaded the development and management of an IoT Analytics data warehouse for SmartThings Cloud data. This platform supports critical KPIs including Overall Performance, User Trends (246M users), Device Trends, Active User Analysis etc. Consumers of this data include business decision-makers, product and marketing managers
• Drove the IoT Analytics roadmap, overseeing feature prioritization, requirements definition, and the design of end-to-end flows integrating microservices data into BI Tools
• Collaborated with SmartThings Platform to conceive and execute a Single Source of Truth (SSoT) initiative, consolidating Devices, Locations, and Users data sources.
• Applied Functional Data Engineering Principles to manage approximately 3TB/day of data processing, >4 billion records of PII data across 246 million users, 110 million devices
• IoT Data Platform: Led the development and management of real-time data operations within the SmartThings ecosystem, overseeing User Activity logs, real-time device usage statistics, and enabling prompt resolution of user device issues via customer care. This infrastructure supports handling 150K requests per second (RPS) and manages the storage of 3TB of data daily. Key services delivered include Piper, Home Insight, Historian, and notifications for low battery levels.
• Directed the Piper Service, overseeing the management and storage of client logs (~6M/month) and facilitating data delivery to customer support.
• Created the Historian Service to offer user insights on device activities, notification messages, and automation events sourced from the Data Platform.
• Implemented a process within the Data Platform to collect SmartThings App click events through Piper, integrating them seamlessly into the Data Warehouse