Selam Negatu

Digital Marketing Specialist

New York City, New York, United States15 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in event management and marketing.
  • Expert in budget management and ROI analysis.
  • Strong collaboration skills across teams and clients.
Stackforce AI infers this person is a MarTech expert with extensive experience in event management and marketing strategy.

Contact

Skills

Core Skills

MarketingManagementEvent ManagementLogisticsProject Management

Other Skills

BudgetsForecastingData AnalysisTrainingBudget ManagementA++Sales PromotionMicrosoft OfficeMicrosoft ExcelAdvertisingSocial Media MarketingSocial MediaTroubleshootingNetworkingRetail

Experience

15 yrs 4 mos
Total Experience
4 yrs 1 mo
Average Tenure
4 yrs 9 mos
Current Experience

Cloudflare

3 roles

Senior Marketing Manager

Promoted

Oct 2024Present · 1 yr 7 mos

MarketingManagement

Field Marketing Manager

Oct 2022Oct 2024 · 2 yrs

  • Oversee and manage budgets for all event programs through strategic forecasting and monitoring of all expenditures to fully leverage event potential.
  • Evaluate financial program performance and ROI analysis.
  • Leverage functional collaboration between sales team, strategic team, partner marketing and local industry tech organizations.
  • Proven track record of delivering effective and efficient events resulting in business growth.
BudgetsForecastingEvent ManagementMarketing

Field Marketing & Events Specialist

Aug 2021Oct 2022 · 1 yr 2 mos

  • Bridging the marketing and sales teams by amplifying the global events to drive demand and leads.
MarketingEvent Management

The xp agency

Account Director

Apr 2017Aug 2021 · 4 yrs 4 mos · New York, NY

  • Oversaw and developed marketing campaigns. Conducted research and analyzed data to identify and define audiences. Devising and present marketing concepts and strategies.
  • Organized events and product exhibitions. Coordinated internal marketing and organization’s culture.
  • Use the full marketing mix for the company’s marketing communications. Monitored ongoing campaign spend against the budget, keep accurate records and highlight where variances occurred.
MarketingEvent ManagementData Analysis

Selam negatu, llc

Founder/Freelancer

Mar 2017Aug 2021 · 4 yrs 5 mos

  • Generate innovative ideas to support clients and enhance brand awareness. Research industries, markets, demographics, trends, sales results, and other data related to the client's products or services.
  • Created training manuals for internal team for virtual platforms and detailed reports with research findings and analysis for marketing strategies.
  • Work within the client's budget to produce effective promotional materials/digital content and advertising opportunities.
  • Provide strategic tactics to meet client's marketing goals. Produce branded experiential booths/event spaces/swag/event assets/graphic-media content.
  • Provide and managed external staffing for event executions, union labor, internal run of show timelines for event executions.
  • Clients: Coca-Cola, Sprite, Netflix, Hitlab Health Care, Welch’s, Stonefire, Rhythm Foods, Save Me San Francisco Wines, Pepsico, Bolthouse, etc
MarketingEvent ManagementTraining

Mosaic sales solutions

Senior Account Manager of Client Experiences

Sep 2015Dec 2017 · 2 yrs 3 mos · New York, NY

  • Created various marketing campaigns to drive growth of over $400,000 in specific industries while managing budgets exceeding $5Million Dollars.
  • Responsible for maximizing client brands and achieving measurable marketing results by working with client contacts to create and execute experiential marketing programs for clients.
  • Reported to Vice President of Client Experiences on current and upcoming programs to enhance clients’ brand. Develops strategic marketing plans and provides counsel to client.
  • Provides effective management of resources to ensure projects are delivered to appropriate standards on time and on budget and leading clients with the development of their projects.
  • Integrated and managed social media channels and video production into experiential campaigns.
  • Produced food trucks interior/exterior, retrofitted sports vehicle, box trucks, event assets, tradeshow booths, event spaces at festivals, downtowns, Times Square, Union Square, Art Basel, etc.
MarketingEvent ManagementBudget Management

Shared experiences

Senior Account Manager

Dec 2010Aug 2015 · 4 yrs 8 mos

  • Oversaw production and logistics for over 16 million cpg products nationwide.Created key documents, event schedules, training operating manuals.
  • Contributed to 5% revenue growth by helping to retain and develop new business opportunities with clients. Generated innovative ideas to support clients and enhance brand awareness.
  • Oversaw project accounts, quotations, payment schedules, invoices, purchase orders and permits.
LogisticsProject Management

Education

Southern University A&M College

Degree: Bachelor of Science — Chemistry

Southern University A&M College

Degree: Master of Science — Computer Science

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