Apr 2017 – Aug 2021 · 4 yrs 4 mos · New York, NY

• Oversaw and developed marketing campaigns. Conducted research and analyzed data to identify and define audiences. Devising and present marketing concepts and strategies.
• Organized events and product exhibitions. Coordinated internal marketing and organization’s culture.
• Use the full marketing mix for the company’s marketing communications. Monitored ongoing campaign spend against the budget, keep accurate records and highlight where variances occurred.

Mar 2017 – Aug 2021 · 4 yrs 5 mos

• Generate innovative ideas to support clients and enhance brand awareness. Research industries, markets, demographics, trends, sales results, and other data related to the client's products or services.
• Created training manuals for internal team for virtual platforms and detailed reports with research findings and analysis for marketing strategies.
• Work within the client's budget to produce effective promotional materials/digital content and advertising opportunities.
• Provide strategic tactics to meet client's marketing goals. Produce branded experiential booths/event spaces/swag/event assets/graphic-media content.
• Provide and managed external staffing for event executions, union labor, internal run of show timelines for event executions.
• Clients: Coca-Cola, Sprite, Netflix, Hitlab Health Care, Welch’s, Stonefire, Rhythm Foods, Save Me San Francisco Wines, Pepsico, Bolthouse, etc

Sep 2015 – Dec 2017 · 2 yrs 3 mos · New York, NY

• Created various marketing campaigns to drive growth of over $400,000 in specific industries while managing budgets exceeding $5Million Dollars.
• Responsible for maximizing client brands and achieving measurable marketing results by working with client contacts to create and execute experiential marketing programs for clients.
• Reported to Vice President of Client Experiences on current and upcoming programs to enhance clients’ brand. Develops strategic marketing plans and provides counsel to client.
• Provides effective management of resources to ensure projects are delivered to appropriate standards on time and on budget and leading clients with the development of their projects.
• Integrated and managed social media channels and video production into experiential campaigns.
• Produced food trucks interior/exterior, retrofitted sports vehicle, box trucks, event assets, tradeshow booths, event spaces at festivals, downtowns, Times Square, Union Square, Art Basel, etc.

Dec 2010 – Aug 2015 · 4 yrs 8 mos

• Oversaw production and logistics for over 16 million cpg products nationwide.Created key documents, event schedules, training operating manuals.
• Contributed to 5% revenue growth by helping to retain and develop new business opportunities with clients. Generated innovative ideas to support clients and enhance brand awareness.
• Oversaw project accounts, quotations, payment schedules, invoices, purchase orders and permits.