Karan Bhujbal

Communications Manager

Gurugram, Haryana, India15 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 15 years in corporate and agency communications.
  • Led major campaigns for global brands like Instagram.
  • Recognized in top industry awards and lists.
Stackforce AI infers this person is a Corporate Communications expert in the Media and Entertainment industry.

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Skills

Core Skills

Social Media MarketingCorporate CommunicationsMarketing Communications

Other Skills

New MediaDigital PRInfluencer MarketingPublic RelationsOnline Reputation ManagementDigital MediaSocial MediaSocial Media StrategyMarketingSocial Media StrategistNew Business DevelopmentCommunity ManagementBrand ManagementMedia RelationsCrisis Communications

About

*Role at Meta* At Meta, Karan develops and implements comprehensive communication strategies that align with Instagram's consumer product vision and business objectives. He collaborates with journalists, publishers, communities, and content creators, to share stories that resonate with GenZ, through both traditional channels and owned social media platforms. Karan's efforts extend beyond local accounts like @metaindia to global accounts such as @instagram, which is the world's most followed Instagram account. He works closely with a cross-functional team from Partnerships, Sales, and Policy, spread across regions like the US, EMEA & APAC, to ensure a cohesive and impactful approach to corporate, consumer and brand communications. *Skill sets* His expertise spans across various areas, including: - Traditional channels: Campaign thinking, Media relations, Content creation, Crisis management, Measurement. - Social Strategy: Editorial Strategy, Tone of Voice, Creative Approach, Branded Content, Influencer discovery and engagement, Review processes, Publishing & Measurement, Listening and online reputation management (ORM). - Content Production: Ideation, Asset development, Video Production & Editing for short and long form content. - Agency Management: Across PR, Creative, Social, Production, Community Management, ORM agencies. *Background and Achievements* With over 15 years of experience in corporate and agency teams, Karan has developed a strong background in communications. His previous roles include working at PepsiCo, Vuclip, and MSL, where he handled PR, marketing, and client mandates. Karan's work has been recognized through numerous awards, including: - Indian Content Leadership Awards 2018 - Cannes Silver PR Lion in 2017 - GoaFest 2014 - International Business Awards 2013 - Indian PR & Corporate Communications Awards 2013 - PR Daily Social Media awards 2013 He was also named in '40 Under 40' list of top Corporate Communications professionals by Reputation Today in 2019 and the inaugural list of 'Top 30 Under 30 PR professionals in India' by PRmoment.in in 2015.

Experience

15 yrs 8 mos
Total Experience
3 yrs 1 mo
Average Tenure
7 yrs
Current Experience

Meta

Communications Lead - Instagram

Apr 2019Present · 7 yrs

Social Media MarketingNew MediaDigital PRCorporate CommunicationsInfluencer MarketingPublic Relations

Pepsico

Manager - Communications

Jul 2016Mar 2019 · 2 yrs 8 mos · Greater Delhi Area

  • At PepsiCo, Karan worked in Communications across foods and beverages, leading the corporate social media efforts and ORM and listening mandate across all brands.

Vuclip

Manager - Marketing

Jun 2015Jul 2016 · 1 yr 1 mo · Greater Delhi Area

  • At Vuclip, Karan led the launch of the video OTT app, Viu, across India, Malaysia and Indonesia; working with the respective countries and in them at launch, on PR, digital and social media and influencer outreach.

20:20msl

2 roles

Sr. Account Manager

Oct 2014May 2015 · 7 mos

Account Manager

Nov 2012Sep 2014 · 1 yr 10 mos

20:20 msl

Sr. Account Executive

Feb 2012Nov 2012 · 9 mos · Greater Delhi Area

20:20 msl

3 roles

Account Executive

Promoted

Feb 2011Jan 2012 · 11 mos · Noida, Uttar Pradesh, India

Associate Account Executive

Aug 2010Jan 2011 · 5 mos · Noida, Uttar Pradesh, India

Management Trainee

Feb 2010Jul 2010 · 5 mos · Noida, Uttar Pradesh, India

Virgin mobile india

VTurk Project

Aug 2009Oct 2009 · 2 mos · Greater Delhi Area

  • Completion of a 3 month project with Virgin Mobile which included:
  • ACTIVATION: Conceptualization and execution of a promotional activity within campus
  • RESEARCH: Conducted research on “Mobile Usage Behavior Amongst Youth in India”
  • SALES: Achieving sales targets

Dabur india limited

Summer Trainee

Feb 2009May 2009 · 3 mos · Greater Delhi Area

  • Completion of a 4 month internship with Dabur India's Consumer Care division, which included:
  • DISTRIBUTION: Study of the distribution network of prime FMCG companies in the Delhi region
  • DISTRIBUTION: Recommendations for Dabur's wholesale loyalty program
  • ACTIVATION: Suggestions for possible activation campaigns for brand Hajmola, in partnership with Dabur's creative agency Lowe Lintas
  • LIVE PROJECT: Research on feasibility of a possible new product development in partnership with Dabur's research agency Smart Mandate Consultants

Education

ICFAI Business School, Gurgaon

MBA — Marketing

Jan 2008Jan 2010

Delhi University

B.Com

Jan 2004Jan 2007

Mount st Mary's

Commerce

Jan 1992Jan 2004

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