Nidhi Pandey

Product Marketing Manager

Noida, Uttar Pradesh, India15 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 13 years of experience in product strategy and marketing.
  • Proven track record in data-driven business growth.
  • Expertise in launching and scaling products in competitive markets.
Stackforce AI infers this person is a Product Marketing Manager with expertise in MarTech and Fintech sectors.

Contact

Skills

Core Skills

Product ManagementMarketing Strategy

Other Skills

Business DevelopmentData AnalysisC++Business AnalysisPre-salesCTeam ManagementManagementSoftware Project ManagementTelecommunicationsCompetitive AnalysisBusiness StrategySalesMarket Research

About

Management professional with over 13 years of experience in the field of product strategy, marketing and business development. Experienced in growing businesses through data driven approach leading with scalable and long-term solutions.

Experience

15 yrs 9 mos
Total Experience
2 yrs 7 mos
Average Tenure
4 yrs 4 mos
Current Experience

Meta

Product Marketing Manager, India

Dec 2021Present · 4 yrs 4 mos

  • Spearheaded the go-to-market strategy for emerging Ads products across Facebook, Instagram, and WhatsApp in India.
  • Acted as a vital link between Product and Market, utilizing India-first insights to shape the product roadmap.
  • Successfully led 0→1 product launches and scaled adoption through data-driven strategies and market insights.
Product ManagementMarketing StrategyBusiness DevelopmentData Analysis

Paytm

5 roles

VIce President, User Growth

Promoted

Nov 2020Nov 2021 · 1 yr

Associate Vice President

Promoted

Aug 2019Nov 2020 · 1 yr 3 mos

General Manager

Promoted

Aug 2018Aug 2019 · 1 yr

Assistant General Manager

Promoted

Aug 2017Aug 2018 · 1 yr

Senior Manager

Jul 2016Aug 2017 · 1 yr 1 mo

Askmebazaar

2 roles

AGM Marketing - New Product Launch

Promoted

Dec 2015Jun 2016 · 6 mos

  • Core Team Member - Setting up payment business for Askme Group

AGM, Marketing

May 2015Nov 2015 · 6 mos

  • Category Manager for Books, Office & Stationery

Bharti airtel limited

5 roles

Marketing Manager, Postpaid Acquisition

Dec 2014Apr 2015 · 4 mos

  • Key Responsibility Areas:
  • Planning & implementing strategy for Postpaid Acquisition for UP West Circle
  • Conceptualizing & launching schemes for customers & trade to enhance revenue & subscriber base
  • Analyzing customer & competition data points at regular intervals to ensure right product pricing
  • Cross-functional interaction with sales team for market expansion & for preventing revenue leakage

Zonal Sales Manager, Postpaid

Apr 2014Nov 2014 · 7 mos

  • Key Responsibility Areas:
  • Responsible for B2C Postpaid Sales & Distribution in Delhi NCR
  • Expanding retail operations through Franchise model (Airtel Express stores) to ensure greater reach and presence
  • Increasing quality subscriber base (Gross Adds via high rental plans) & ensuring faster activation
  • Enhancing Channel Productivity through better infrastructure & reducing manpower churn

Zonal Sales Manager, Prepaid

Jun 2013Mar 2014 · 9 mos

  • Managing Prepaid & Airtel Money Sales & Distribution in Vadodara upcountry
  • Key Responsibility Areas:
  • Business development by increasing spread through most efficient Distribution model
  • Ensuring superior financial performance by increasing Quality Subscriber base, Revenue & reducing Churn
  • Channel & Partner Management; building Channel Productivity by enhancing service efficiency
  • Customer satisfaction & awareness by Retail Expansion & increasing Visibility at retail

Management Trainee

Jun 2012May 2013 · 11 mos

  • Urban Territory Sales Manager - Prepaid (Ahmedabad)
  • Worked across different functional verticals: Customer Service, Network, CSR, Sales & Marketing
  • Undertook projects in all product lines: Prepaid (Urban & Rural), Postpaid, DTH, Telemedia & Airtel Money

Summer Intern

Apr 2011Jun 2011 · 2 mos · Gurgaon

  • Devise marketing strategy for Airtel Digital TV’s HD Content for next one year:
  • Studied competitors & international market scenario for benchmarking
  • Conducted pan-India Primary Research to investigate HD awareness and identify driving segment
  • Designed & Executed Promotional Campaigns for French Open on Star Sports HD channel
  • Amongst the only 8 summer interns to be awarded Pre Placement Offer

Mpower, the marketing interest group at iim kozhikode

Coordinator

Feb 2011Mar 2012 · 1 yr 1 mo · IIM Kozhikode

  • Launched & designed mpowerblog.com, the official marketing blog of IIM K & FB mPower Page
  • Organized Marketing workshop by industry experts & Branding Workshop by Lowe Lintas
  • Conducted Guest Lecture by Fox Star Brand Alliance Manager on Movie Marketing
  • Administered Whistle Podu – a first-of-its kind branding event for Chennai Super Kings (IPL team)

Ixia

Software Engineer

Jan 2010Apr 2010 · 3 mos

  • Worked with the Software Quality Assurance team managing 10 networking protocols for their product Ix-N2X (router tester).

Agilent technologies

R&D Engineer

Jul 2008Dec 2009 · 1 yr 5 mos

  • Worked with the Software Quality Assurance team managing 10 networking protocols for their product N2X (router tester)

Education

Indian Institute of Management, Kozhikode

PGDM

Jan 2010Jan 2012

Delhi College of Engineering

B.E. — Electronics & Communication

Jan 2004Jan 2008

Delhi Public School - R. K. Puram

Jan 2002Jan 2004

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